Wondershare Anireel Review


One of the easiest and more common ways of promoting business now is through digital media types, like videos. Businesses, solo professionals, content creators, and more prepare explainer-type videos and vivid expressions to attract more viewers and retain customers. One useful type of explainer video-making software in this regard is Wondershare Anireel.

Users can operate this software to add attractive video customizations and prepare fun presentations. They share them across communication channels, knowledge base platforms, and sales practices.

After knowing its uses, we decided to test out the app’s functions and performance personally. Read ahead to know our discovery.

Anireel- Brief Overview

Anireel is the simplest animated video maker software that businesses, freelancers, and regular users can utilize to make detailed explainer videos. These content types are valuable sources of information and engagement tools in the business sector, e-learning, and sales-centric platforms.

Users can create intuitive, fun, and innovative animation-centric explainer videos using many customizable elements for knowledge base and communication. You can use a drag-and-drop editor to add props, actions, characters, and audio to videos. There are pre-set animation templates for the main users to utilize and benefit from.

We found this software to have a simple and easily navigable UI and robust character customization features. Overall, the features available are top-notch as well.

Basic Specifications

Compatible OS: Windows 11/10/8.1

How to Get: Website,  Microsoft Store

Price: Individuals (Monthly)- USD 19.99 per month, Individuals (Annual)- USD 9.99 per month, Team/Business- Quoted price.

Disk Size: 2 GB of disk space should stay available.

Compatible RAM Support: 4 GB of RAM.


  • Tutorials and user guides are available to guide users.
  • Tons of drag-and-drop characters, actions, props, text, and audio assets are commercially available except for audio.
  • 70+ high-quality video templates suitable for each scene can be used with one click, reducing the production cost and time.
  • The FAQ section adds a lot of useful details for reference.
  • One can only remove the watermark from videos with the Bundle or Standard plans.
  • Tons of drag-and-drop characters, actions, props, text, and audio assets are commercially available except for audio.
  • You can export files in 1080p, MP4, GIF, MOV, WEBM with transparent channel, MP3, WAV, etc.
  • Simple custom branded character
  • One-click processing for the script to animation.
  • 57 available voices for Text-to-Speech
  • Around 200,000 TTS (Text-to-Speech) characters are present for selection each month.
  • Pro assets are constantly upgraded.


  • Not possible to use one account for multiple devices.
  • Do not support macOS.
  • Do not support iOS/Android.

Features of Anireel

The explainer video-making software, Anireel, comes with simplistic and user-friendly editing and video creation features. One can add many free assets (and premium assets for paid users) to their project files, modifying specifications like the color/size.

While we tried to use this app, we could easily access and use the drag-and-drop functionality to pick the best-animated characters and themes for the project. It is also simple to import different file types and edit those into the explainer videos using Anireel. Here, we discuss further the best features we found. 

Interface/Home Screen

The interface in Anireel is so simple to understand, access, and use on a regular basis. After completing the final registration process, you can open the software to its home screen, which contains all major features on display.

Interface Home Screen

You can adjust the preferred aspect ratio for your project, choosing between desktop-based Widescreen (16:9), Instagram-centric size (1:1), and Portrait mode (9:16). Other features/sections like the Creator Academy, Voiceover/TTS, and Recent Projects are also accessible through the home screen.

Prepare Brand Characters

This explainer video-making software allows users to create their personalized brand characters with animation support. You can customize the gender, facial features, clothing, and style of the characters.

Prepare Brand Characters

Also, check and decide which accessories to add and develop a unique and relevant IP character for your explainer videos.


This automated feature promises one-click creation of the best video results based on some pre-set sample formats. You can choose the type of video you require, and the AI software will evaluate and prepare a suitable file for posting.


While trying out this feature, we added the necessary text that would play in the background of the explainer videos and tutorials we created. The process and quality were relatively good.

TTS Voiceover

For all users, around 2000 characters are allowed for the text to be added. You can choose between different characters, including male and female choices, and between different languages (supports upto 41 languages). Easily adjust the pitch and speed of the voiceover as well before adding it to your video.

Template Library

One of the best things about Anireel is the availability of pre-set effects and templates and the ability to custom-create elements. A vast library of templates is available for specific themes, uses, and targeted audiences.

Template Library

You can choose between different categories, each catering to certain fields, like Business Publicity, Education/Teaching, Product Promotion, Enterprise Education, and Sales and Marketing. Choose one tab and click on whichever template you require.

Diverse Input/Output formats

This software accepts a wide range of formats for new project creation. Most variety is available as per the video formats, including top types like .MPG, .MPEG, .MP4, .3GP, .MOV, .FLV, .GIF, and more. Under these variations, only specific codecs are supported, like Sorenson H263 and Sorenson Spark for FLV and F4V. For the latter, H264 codecs are also allowed.

The audio formats that are supported on this software includes .MP3, .M4A, .WMA, .WAV, .OGG, etc. Image formats include .BMP, .JPG, .PNG, .TIF, .JPEG, etc.

How to Use Anireel For Creating Customer Explainer Videos?

Creating explainer videos on Anireel is smooth and non-complicated due to the easy-to-use interface. Following the steps accurately would allow you to create top-rated videos with high engagement and CTR potential.

Step 1: Download and install Wondershare Anireel. Then, follow all necessary installation steps and launch the software on your device.

Step 2: Click on the New Project option.

Wondershare Anireel

Step 3: Drag and drag elements like the background, characters, and text from the left-hand panel. If you have created a custom character already, add them to the screen from the My Character section.

Character section

Step 4: Add further customizations to characters, if necessary, from the pop-up menu beside the character.

 customizations to characters

Add changes like skin color, face shape, hairstyle, and other modifications. Click Save.

Step 5: Insert other elements like title and audio. Use the timeline at the lower part of the screen to keep track of adding the right customizations at specific timings.

title and audio

Step 6: After completing all customizations, click on the Export button at the top. Add a file name and select saving location, resolution, and other output specifications.

export button

Press the Export button after completing.


Overall, Anireel is a comprehensive software to use for high-quality and fun animated explainer video development. You can easily add voice overs, prepare a personalized character, and include advanced effects and styles. Even the pre-built templates we found were simple to use and appealing, despite their relatively generic nature.

If you found this guide helpful and want to try it out, go ahead. Of course, check out the free trial first for a better understanding of the uses.

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