Data Security Challenges and CIAM as a Solution

In the world of digital business, data plays a pivotal role.  Data security is an essential part of every organization irrespective of its size and type.  A right data is helping the organization to make business plans, analysis, study or research and insufficient data might affect the key decisions which are entirely based on the customer research. Not to mention, business intelligence is all about using the right data for the useful resource to make profits. So, ultimately managing data and making it secure is equally important as counting profits!

But how to ensure seamless digital experience when organizations struggle to scale themselves as more competitive?

How about data security challenges which might affect organizations?

Or is it easy to secure the entire data 100%?

These basics questions might cross your mind when you work on Data security. It’s essential and foremost for any digital set-up and the first step for the trust they build with the customers!

The research says that 80% data loss is caused by the insiders or lack of a proper approach to secure it. Data can be secured with multiple tools like encryption, data integrity or auditing.  When we are surrounded by numerous IoT based products, data security is again vulnerable. The absolute use in offices, home and the ever-growing internet connectivity makes it more challenging to use it wisely and not breaching the trust between the seller and the user. Here, data security & structured cabling comes as an effective solution.

So, what could be the possible Data Security Challenges for organizations?

Poor Encryption: Encryption is all about translating a data into secret code and is one the most effective tools to keep it safe. It enhances the security key feature to keep the digital data at the right place.  The ciphertext is termed as encrypted data and unencrypted data as plaintext which can be deciphered later as per the requirement. Any data which is not encrypted or poorly encrypted is vulnerable to security threats, which shouldn’t be challenged at any point of time.

Data Integrity: It’s all about the maintenance of data on accuracy, consistency in its entire lifecycle. Data integrity is important when it comes to designing, implementation of processes and policies for any organization in digital businesses. Any threat to data can ultimately affect the organization’s goals. Data also help an organization to decide on their policies or implementation which can vary as per the changes they get. Data brings a clear picture of the market and how the user response to that product. Also, it gives you a thought about various competitors floating in the same market. We can imagine, how important is to keep that cycle running without any gap.

Data Collection, Protection: The entire process of gathering and analyzing data can provide the right insight into the organization. It also reflects the current situation of profit/losses or any type of inconsistency can be brought into notice. Data helps the organization to get quality information at one shot. This further aids in various research, study, and other informed decisions. There could be various ways of collecting data, but digital platforms work best and easy to use. Companies spend a lot while they collect data through various channels and protecting it securely is another aspect. If the data is not secured, then all the hard work goes in vain and the purpose behind can be unproductive. Data is important and so the protection. Both go hand in hand.

Also Read: How to Protect Your Network?

Role of CIAM to secure Data

What is CIAM?

Customer Identity Access Management (CIAM) facilitates to secure data and managing the identity of an organization. Basically, this technology aims to map the customer’s identity.  This first party data can further help in integrating marketing plans to compete better in the global market. CIAM helps to deliver a secure and seamless customer experience. In the world of digitalization when every login can be a prospective customer, CIAM helps to identify that anonymous person with the help of demographic and psychographic profile information. And adding that identity to the customer database. Further, it can help to amplify the organization’s approach to attract more customers or adding to business profits.

How does CIAM work?

Protection or Security compliance:  An internal employee or an external customer, a data breach can be done by anyone and it can be more devastating on the receiving end. CIAM helps to encrypt and secure data and keeping it safe. Securing customer database should never be compromised at any point and should be a priority to the organization.

Data encryption: If an organization doesn’t want an outsider to breach or to have access to its data then encryption is a must.  A customer shares various types of personal information online like credit card number, personal chat, tax information, emails which shouldn’t be seen or shared with anyone. Considering these aspects, encryption is an important key. This basically involves the conversion of information into code and can be decoded as per the requirement to the authorized parties.

Consistent performance– As most of the companies rely on IoT or web based, consistency of web application on multiple areas should be smooth in terms of usage. Users or customers should be able to work smoothly when they look for options. Any inconsistency or breach might shift the customer to another competitor. Also, the load on peak work shouldn’t affect users and here CIAM helps for the seamless customer interface.

Securing environment & integration:  Customer Identity Access Management (CIAM) enables the business processes effectively to communicate together and allowing authorized access. Comprehensive messaging, orchestration services are an extension of CIAM platform for the better experience of connectivity. In other word, it’s about integration on various applications, identities and securing it as per the organization needs. Since most of the users have access through mobile, CIAM facilitates seamless experience on the device for better performance, customer registration or on high value transactions.

Conclusion

Even though the digital world has made the world connected but it’s equally challenging and essential to keep that data safe and secure. One should not forget that a well- managed data can make businesses float in the competitive market!

Next Read: How to Protect Against Phishing?