Don’t Let Go: How to Keep Visitors Glued to Your Website

Keep-Visitors-Glued-to-Your-Website

Last updated on March 9th, 2019 at 1:08 am

One of the most important things any website wants, needs and desires, is VISITORS. Marketing gimmicks can lead them to your site, but how does one hold their interest to read the complete landing page they have visited? How does a site further pique their attention? Additionally, how does a site make this visitor into a regular reader? Well, if you want answers to these questions, be assured, that you have come to the right place. In this blog, we shall teach you sure-fire ways with which, not only can you command your visitor’s attention but also keep them hooked right till the end. Read on to learn how you Don’t Let Go!

Best Content & Digital Marketing Hacks to Keep Visitors Glued to Your Website

1) Try Effective Writing Techniques

No one wants a long winding story. Readers today prefer to reach the happily ever after, ASAP. So, when you want to express your opinion on a proposal presented, a business brief that needs to be reviewed or even table your own presentation, remember 1 simple rule. KISS! Keep It Simple Silly! Make this your new mantra. The rule of KISS focuses on reaching a point in the quickest manner possible. No more word upon word trying to clarify and rehash the same thing again. Be on point and clear. Follow techniques of informational writing. Know your target audience and write according to that. If you write for a business portal, be precise and stick to the point. Don’t leave any chance of misinterpretation. If you write for a lifestyle portal, be informative and not use fluffy words. Precision always helps.

Furthermore, you don’t want to miss on three-stage conversion funnel: top (awareness), middle (evaluation/research), and bottom (conversion). Here, you can make full use of three stages of inbound marketing sales funnel called ToFu, MoFu & BoFu for serving up the right content for lead nurturing.

Effective-Writing-Techniques

2) Use Powerful & Compelling Language

English is an easy language. But, while writing, many make the mistake of using words which they do not use in everyday speaking just to sound smarter! Keywords and focused terms help but nothing can take the place of easy to understand language. If one needs to talk about a design aspect of a product, they need to be informative and not descriptive. Explain the process behind its creation. Not how it looks!! Do this with everyday words, not those one has searched via Google. Similarly, when talking about an application, talk about its specifications, what it offers and how it is beneficial to the user. Use your language as a tool that you control. Not the other way around. Also, any type of filler information must be discarded, and the focus should be on information, not a description. (we cannot focus on this enough!)

Powerful-&-Compelling-Language

3) Attractive Design

Now that you have your visitor, you also need to have aesthetically pleasing visuals to support your quality content. An easy on the eye design without flashing visuals help. Your color scheme should match your brand icon. Ever noticed the Facebook landing page. Simple graphics which shows the easy connectivity Facebook offers. An outline of the world with multi-users being connected together. Simple, clear and effective.

attractive-website-design

4) Seamless Reading Experience

Don’t waste time. This adage applies to content creation too. Your content should be like a story. It should have a start, a middle and an end. Not an ongoing saga that seems like a rambling. Your unique style & tone helps a blog. For a software blog, talk about its history, the software itself and the team’s future action plan for the software. Talk about how they plan of improving their software or ways a user can have access to them. This seamless flow of information helps a visitor has complete knowledge of software from all perspectives. Simply structure your content for skimming & scanning so that your visitor can at least get the gist of the content while they scroll down. Here too, the principles of KISS must be enforced. Just adjust your personal style according to your target audience and you are golden!

Seamless-Reading-Experience

5) Effective CTA Placement

Buy Now! Subscribe! Follow! These key call to action words need to be placed at a strategic place or interval. If you flood your page with CTA buttons, then you shall turn off potential future visitors. If you place them right in the beginning, then you risk them walking ways from your page without even going through your page. Lastly, if you place CTA options right at the end, there is a very good chance that your visitor may read your whole blog and then close the tabs. The frustrating predicament isn’t it? So how does one determine the most effective CTA placement?

One can simply use pop-ups! At a delay of 30 or so seconds. This way, one is assured that the visitor is already engaged in the blog and would still be interested in reaching its end. With an easy to close option, this pop up can have a small poll in it which linked to a detailed subscription page. This way the visitor makes an informed choice.

Effective-CTA-Placement

6) Use Right Tools to Make Lasting Impression

While there is a number of tools available to help you with your content marketing efforts. Using these best content management tools, you can easily attract more readers for your content in an organic way. These tools may help you do effective keyword research, help you understand readability score, help you with grammar part, reach new readers, and more. These tools include apps & software from SEMrush, Buzzsumo, Zapier, Hootsuite, MailChimp, HubSpot, and more. If you are using these tools, then it’s perfect else it’s time to find the best ones for you.

content-marketing-tools

7) Understand User Intent: Don’t Write Just for Search Engines

SEO is the most effective way of getting an edge in the world of digital marketing. But, is that what the user wants? Instead of catering to the keyword heavy blogs, visitors will prefer to read blogs that help. For example. If they have a problem with their cellular device. They will search for the problem, not the top 10 ways of updating their cellular phones. Write problem specific blogs. This will help in your rankings without depending on SEO tips and tricks. After all, every problem has a solution. Give the solution, not the alternatives to the same problem!

Understand-User-Intent

8) Try Effective Content Marketing Tactics

While effective content marketing tactics start with effective content calendar, generating content on regular basis will also help. Here, your readers should know the topics you cover on regular basis and what is your content style. It is a time-consuming process but it will help you attract more readers in a long time. Re-purposing content is another effective content marketing tactics that will help new readers for different styles of content.

For example, if you have a piece of content that is ranking on page one on Google and attracting a lot of readers, then you can try creating Infographic, video or podcast out of it. Here, you can add some additional information and value to this new content type. You can also try another content marketing strategy, where you can try to leverage the Hedgehog Content Model. It simply requires small steps in the beginning to leverage and attain long time goals.

content-marketing-tactics

9) Include Media

The great thing about media portals is that one can present and further market their content in multiple ways. A blog detailing an application use, can have a supporting YouTube address video in the end. This video can have the same content of the blog but in visual step by step action. This helps generate traffic, while all one did was present the same wine in new bottle. This can work the other way around too.

An Infographic blog which have data specific information is a sure-fire way of grabbing your visitor’s attention. We have data to support the fact that many visitors prefer hearing a Podcast as they can do this while on their daily commute. This saves them a lot of time. So why not use these time-tested options of presenting your content. After all, having media options like images, videos, Infographics, podcast and more supporting your content can only help.

include-media-files

10) Do In-depth Research & Interlink with Authority Resources

Data! Data is everything. There was a time when we held consensus and polls to know public opinion. Now, data analysis is comparatively easy today with lots of apps & software that are available for data analysis. But, one needs to know how to use this data. Simply throwing statistics is not enough. It needs to be streamlined and used in a context-specific fashion. If one talks about the best mobile device to buy in $500 range, it is important to display the data supporting your reasoning. Display the difference between the many competitors and specify what makes number 1 the best.

For this, if one needs to display SEO results or competitor blog comment section, there is no harm in it. In digital marketing, it is a very important step to be known as a site that has data to support their claims. This helps you as a brand to build a reputation. Furthermore, you should always link authority sites from where you did your research or you have collected data.

Do-in-depth-research

Conclusion

In an effective content & digital marketing strategy, there are only a handful of things one needs to keep in mind to hold on to your visitor. With the help of easy to understand language, easy on the eye visuals and most importantly, content specific information you can be sure your visitor shall be hooked. If these 3 golden rules are diligently followed, the world shall be your oyster. Read, research and analyze your visitor’s needs and cater according to it. After that, there shall never be an issue of letting your visitors going away.

Leave a comment

Your email address will not be published. Required fields are marked *

Popular Post

Recent Post

10 Best Learning Management Systems in 2021

By TechCommuters / July 24, 2021

Learning management system, aka LMS, is the new way of learning. LMS is developed to help individual’s to create, manage and provide online courses. It allows students and teachers to learn and demonstrate their skills anytime and anywhere.  Today, there are so many different LMS software available in the market with vivid features and functions, […]

What Are Some Cool Things You Can Achieve on a Mac

By TechCommuters / July 22, 2021

As a new MacBook owner, you might be surprised by how much the computer has to offer. Apple engineers push for new macOS updates that come with the latest features and improve the overall user experience. If you are still new to the macOS environment, it is possible that you have not discovered quite a […]

Key Opportunities of E-learning for Remote Workers

By TechCommuters / July 21, 2021

The emergence of remote workers has been on the rise for the last few years. This is with a good reason as well. The e-learning solutions provided are not only for employees. Organizations are also implementing them in their day-to-day activities. Working remotely means that you have flexible schedules. You can be able to plan […]

10 Best Finder Alternatives for Mac in 2021

By TechCommuters / July 20, 2021

If you are a Mac user, you probably already have a bittersweet relationship with Mac Finder. It is an indeed powerful file manager and graphical user interface tool for Macintosh. But, despite being the default Apple program, it lacks many features. Plus, Apple hasn’t made any efforts to update Finder in a long time.    However, […]

10 Best Zip File Extractors in 2021

By TechCommuters / July 18, 2021

It’s common knowledge that compressed zip files are easy to share and help to free space on your disk. However, if you want to extract data from your zipped files, you need a zip file extractor. A tool that can decompress your data quickly and make it easily accessible for you.  Usually, a zip tool […]

How to Fix a Stuck Pixel on your Screen Swiftly

By TechCommuters / July 16, 2021

Does a little permanent black or colored spot on your LCD, OLED, or TFT screen annoy you? If yes, then before calling a repair guy or ordering a new screen, wait for a second and try to understand the stuck pixel concept.  Once you get the hang of pixels, you can save your warranty for […]

How to Block Porn Sites on Your Kid’s Computer and Mobiles

By TechCommuters / July 14, 2021

In the current scenario of an online environment, Porn is all over the Internet. Online Pornography has become a bad habit of digital life. Children are growing up in the digital world. Every kid has access to smartphones. Using smartphones, any kid can easily access the Internet. Thus, it has increased the kid’s risk of […]

How to Remove Bloatware from Windows 10 Easily

By TechCommuters / July 12, 2021

Is your brand new laptop bloated with unwanted programs? Unfortunately, then, you are not the only one who is struggling with bloatware. That’s because Microsoft is no longer stronger on bloatware. However, the good thing is that you can remove bloatware in Windows 10 easily.  Today, a new Microsoft device is swamped with a series […]

Fenced.ai: A Holistic Overview of Monitoring Your Child Online

By TechCommuters / July 9, 2021

Are you worried about your kids wandering off to the dark side of the internet? Do you want to ensure the safety of your kids online? If yes, you have probably considered using parental controls to keep your children away from risky internet behavior. Here is our review for the latest parental control solution in […]

Review – Stellar Photo Recovery – Quickest Way to Restore Deleted Pictures

By TechCommuters / July 8, 2021

Correctly, get back deleted or lost pictures from the hard drive or SD card. To relive happy moments spent with family and friends we capture them, and nobody wants to lose these digital memories, right? Yet due to unforeseen situations like accidentally deleting pictures, hard drive failure, natural disaster, corrupt hard disk, and formatting the […]

Kids on Dark Web. How to Keep Safe from It?

By TechCommuters / July 7, 2021

Since the Internet has grown to be the main source for entertainment, socializing, news, information, and more, we hardly ever think about how it works. It is informative and helpful, however just like a physical playground, there’s scope for harm within the online world, particularly for children who may not be absolutely aware of the […]

How to Create a New User on your Mac Easily

By TechCommuters / July 4, 2021

Whether you wish to share your Macintosh with your kids, friends, or colleagues, it’s better to create a new user account to maintain your privacy. With separate Mac accounts, every person can have their own settings like application preferences, iCloud account details, and password-protect their personal data.  Most importantly, the process of adding users to […]

Best Tools to Compress PDF

By TechCommuters / July 2, 2021

The PDF formats have extremely important uses nowadays. One of the main reasons that pdf format is used is because it cannot be modified by others. They are easy to transfer and are commonly used in business, education, and health. We can convert a whole book and lengthy reports into pdfs. Sometimes the size of […]

10 Best Software to Convert VCE to PDF Files in 2021

By TechCommuters / June 30, 2021

Are you preparing for an IT certification course? If yes, you need to install Visual Certification Exam software in your system right away. Why?  That’s because online IT course materials and certifications are available in VCE file format. So, if you have an exam coming up soon, you need a VCE suit to open the […]

Review – Tenorshare 4DDiG- Best Data Recovery Software For Windows & Mac

By TechCommuters / June 28, 2021

Restore lost or deleted files from any storage media using Tenorshare 4DDiG. Losing important files, images, videos, or for that matter any data is no fun. It leaves us all anxious, frustrated, and stressed. What’s worse, when we don’t have a backup and the same file is urgently required. This creates panic and makes you […]