5 Tips For Acing Your Email Hygiene

Tips For Acing Your Email Hygiene

Last updated on July 3rd, 2022 at 3:53 pm

Yes, you are right! Email hygiene plays a vital role in your business. Always remember, a short but well-maintained clean list of email IDs is more effective than a long list of irrelevant contacts. Moreover, maintaining proper email hygiene improves the sender’s reputation & the deliverability rate of the content.

Email marketing has come a long way and is still considered one of the most effective & inexpensive tools of digital marketing. Any business that communicates with its consumers through emails should maintain a hygienic email list.

There is a saying, “We are what we repeatedly do,” and the same applies to your email hygiene habits. The more you maintain email hygiene, the better your results will be.

And if ignored, Spam folders become home to such emails.

So let’s learn how we can prevent that and ace email hygiene.

1. Horizontal & Vertical Consistency

The list in which you keep all the contacts and other related information is called the database. A database is usually prepared in Ms-Excel. This database should be well organized and updated.

You need to check the horizontal & the vertical consistency of the data. In simpler words, you should check the headings of the columns and tally the vertical data with the consecutive horizontal data down the excel sheet. For instance, there are three columns in your spreadsheet: name, company, and email ID. While checking the list, if you find that the email ID provided against a certain name does not match it, or the domain name is of some other company, you should double-check such data.

A well-maintained hygienic database reaches the right audience and increases the rate of conversions and audience engagement. But sometimes, processing bulk mails might be a tedious and overwhelming task. Hence, to reduce your workload, you can integrate email API. This will provide you access to different features & functions of the email platform and help establish a relationship with your customer.

2. Check KPIs

The only way to maintain & approve email hygiene is by checking KPIs [Key Performance Index(s)]. The KPIs of email marketing are –

  • Emails Delivered: The number of emails delivered among the total number of emails sent.
  • Click-To-Open Rate: The number of unique clicks to the number of opens gives the click-to-open rate.
  • Bounce Rate: It shows the percentage of people who did not receive the email from the email list. The emails that bounce permanently (due to invalid email addresses) are called hard bounce, and the temporary bounces (due to any issue on the receiver’s end) are called a soft bounce.
  • Unsubscribe Rate: This is the percentage count of the number of unsubscribed people from your content. These are the people who either do not find your content engaging or relevant.
  • Click-Through-Rate (CTR): It gives the percentage count of the people who clicked on the link provided in the email.
  • Spam Complaints: The audiences who lodge spam complaints are clearly not anymore interested in the content and should be immediately removed from the list.
  • Social Shares: This is not a mandatory KPI, but it’s good to give a share button to your audience if your content is suitable for sharing on social media. Keep the sharing process simple & monitor further comments to the post.
  • Forwards: This is an interesting KPI to have a record of. If your audience further forwards the email, it is an opportunity for you to expand your audience.
  • Conversions: This is the most important KPI. You will be able to evaluate the success rate of the conversion when compared with your goal.

Artificial Intelligence (AI) can maximize the conversion rate. It increases the chance of your audiences to convert to your customers by boosting sales & customer engagement.

3. Unresponsive Contacts

Email marketing is a method of communicating & establishing relationships with customers. To understand the customers’ response to the campaigns, we need to look at the KPIs mentioned above.

To identify the unresponsive contacts, we need to focus primarily on the number of emails opened and the contacts that have not opened it. On observing specific audiences’ interaction patterns for 60-90 days, you can conclude. It is better to remove such an audience from the database which does not open emails.

Although after a gap of 30-60 days, you can send them an auto-subscription mail. If they open it, then they will again get added to your list.

4. Frequent Audit of the Database

There is no exact frequency in which a database should be updated. It completely depends on the senders and how frequently they want to audit the database.

You must audit your database after every campaign. It keeps your database updated and ready for the next campaign. You can also update your list quarterly or half-yearly if you have a limited number of campaigns running.

5. Personalized Campaigns

This is the most underrated and challenging part of email marketing. While most companies desire to personalize each email for their target, it’s easier said than done.

The best practice you can adopt to keep your audiences engaged is to curate personal content for them.

Studies have shown it increases the CTR by 2.5 times and the conversion rate by 6 times.

Conclusion

To ensure your marketing campaigns do better and bring the desired results, follow the practices mentioned here. You’ll surely ace your email hygiene!

Leave a comment

Your email address will not be published. Required fields are marked *

Popular Post

Recent Post

Color Theory and Its Role in UI Design

By TechCommuters / March 29, 2023

There are many elements of a website’s UI or user interface. These include: input controls, like buttons or icons, text fields, checkboxes, and dropdown lists navigational components, like navigation bars, scroll arrows, and accordion menus informational cues, like progress bars, tool tips, and loading screens In all of these UI design features, colors and color […]

How Can VPN Enhance Your Digital Marketing Research?

By TechCommuters / March 28, 2023

A virtual private network is essential for improving secure connections. Many people and companies use VPNs to protect their browsing. Consider the fundamentals, whether you use it for a private or free Wi-Fi network. Using a free VPN for PC can be helpful down the road. VPN connections with various corporate networks might protect your […]

Investing in Tech Start-Ups: Opportunities and Risks

By TechCommuters / March 28, 2023

In recent years, there has been a surge in the number of tech start-ups worldwide. These young companies, powered by visionary entrepreneurs, are characterized by their agility, flexibility, and focus on innovation. They have the potential to revolutionize various sectors, from healthcare and transportation to finance and education. Investing in a tech business can be […]

10 Ways to Fix the Videos Not Playing on Facebook Issue [Updated Guide for 2023]

By TechCommuters / March 26, 2023

Introduction Facebook provides different interesting features for users, including the ability to watch short-form videos on the platform. Whether that involves watching the content on your feed or other specialized features like Facebook Shorts, these types of content are simple to view and scroll through. However, some people may notice the Facebook video not playing […]

CCleaner Review- Premium-Quality Internal PC Software Cleaning at Affordable Cost

By TechCommuters / March 24, 2023

CCleaner- Available for Multi-faceted PC Health Improvement Support Typically, countless users activate and use computers for varying reasons. Some operate these systems for work purchases or school-based requirements. On the other hand, people use PCs for their performance uses, like creating videos, watching movies, playing games, and other multimedia uses. Therefore, given the high usage […]

The 10 Best Resume Builder Apps for iOS and Android

By TechCommuters / March 23, 2023

Introduction In the professional environment, you must create the proper Resume to get access to the job type you want. You need to prepare the document with necessary details related to your skills, job search objective, educational and work qualifications, and other vital information. Unfortunately, not everyone always has access to a personal computer or […]

Five main features of devsecops service for IT systems

By TechCommuters / March 21, 2023

Recently, the vulnerability rate of IT systems and software to cyber threats has increased exponentially. This recent turn of events has necessitated the invention of more robust security techniques to address these attacks. Besides, ensuring maximum security at all software development life cycle stages is just as paramount as functionality. One of the most strategic […]

Top 5 Child-Friendly Browsers for 2023

By TechCommuters / March 20, 2023

Introduction Technology over the years has made our lives easier for us in different ways. One of the prominent inventions is the internet, which is accessible to practically everyone and allows for a more digitally interconnected space. Therefore, information is more easily available, but is it safe for all users to access, like children? Indeed, […]

Future of Twitter- What are the Notable Expectations?

By TechCommuters / March 17, 2023

In later 2022, Elon Musk, the CEO of SpaceX and Tesla, completed the transaction for the Twitter platform following months of discussing, planning, and conversations. The buyout was for USD 40 billion after a series of shakeups and many countermeasures. Following this takeover, there was lots of debate in the market about the potential future […]

How can you save voicemail on iPhone: Best ways for beginners

By TechCommuters / March 16, 2023

Often when you receive any voicemail, your first concern is to store the backup copy of the same file on your iPhone. This way, you can access the voice or textual file of the voicemail anytime without worrying about the same being deleted from your mobile. But since iOS doesn’t save the backup copy automatically […]