SEO Upgrades: 4 Tips to Master the Power of Instagram for Your Businesses

instagram

Last updated on February 22nd, 2020 at 7:33 am

Instagram is one of the most used social media platforms as of writing. In fact, it has over 1 billion accounts worldwide, and more than 500 million users are active every day. With these figures, brands and businesses quickly realize the need to have a good presence on this platform.

However, just like other social media channels, you need to have an excellent strategy to get the most out of it. When you say excellent strategy, you need to know what is the best content to post on your account, best time to post it, and who you are targeting.

With that in mind, here are four helpful tips to master the marketing power of Instagram for your brands and businesses.

Optimize your Profile Bio

How you write your 150-character Instagram bio is a crucial aspect in creating a markable first impression to your audience. This section is the front row of your account. Hence, you should optimize your bio to convey the identity of your brand.

In line with that, you need to write something that will give the users an idea about you, what you’re posting, the services you offer, and ultimately, what your business is all about. You also need to express your brand’s personality in 150 characters. Thus, you should choose your words wisely.

Moreover, with the limited number of characters in mind, it’s essential to make your Instagram bio clear, concise, and compelling. Here are some tips for you:

  • Use short and simple words for your bio and separate your text with line breaks.
  • Use emojis to create a sense of brand personality in fewer characters.
  • Use CTA or call-to-action to tell your audience what they should do afterward. You can use words like “ contact us here for more details” or “click here to visit our site.”

Create Compelling Contents

One of the great ways to catch the attention of the users is by creating compelling content. People will be most likely to click, comment, and share whatever they find relatable and commendable posts.

Sharing quotes and text-based images, for instance, is an effective way to boost engagement since most people love to read quotes that they can understand and relate to their current feelings. Aside from that, you can also create content that leverages the following:

  • Industry-specific statistics
  • Quotes from influential people in your industry
  • Reviews from happy and satisfied customers

Moreover, here are some ideas that might help you get your creative juices flowing:

  • Post visuals that educate and inform your target audience if you want to build brand awareness.
  • Run special offers and post photos of your product if you want to sell more.
  • Post the type of content that people in your industry are sharing the most if you want more audience.

Also Read: View Someone’s Snachat Story Without Them Knowing

Give Attention to Your Instagram Stories

Instagram Stories is a new feature of Instagram that lets you post and share all the moments of your day. You can add videos and pictures as much as you want that will appear in a slideshow format. However, your post will vanish after 24 hours.

With that timeframe, you should make the most out of this feature. You can follow the tips below  for great Instagram Stories  that can help boost your brand:

#1. Highlight a Creative Process

Since people love to see how things are being created, you can show them a part of the process of making your products, sketches, designs, or graphics.

If you are into the food business, you can show how your snacks, desserts, or menus are made. If you’re a home stagger, you can show your audience the before and after photos or videos of de cluttering. Aside from that, you can also include a sneak peek of your new services or items.

#2. Create Special Offers

Creating special offers exclusive for your Instagram audience is an excellent strategy for your Instagram Stories. You can offer a discount for your special events or new services that only your followers can avail within 24 hours.

You can post teaser photos to get the hype up before you share your story along with the complete details and give the code in your Instagram story video. You should keep in mind that it’s essential to provide a direct link where your audience can claim their discounts.

#3. Take Your Audience Behind the Scenes

Since Instagram stories are only visible for 24 hours, it’s a great opportunity to share behind-the-scenes posts. These videos and images humanize your business and show your audience that your brand is the product of community and collaboration with people working together.

You can show pictures or clips while setting up events, helping out in the community, giving tips, or interviewing your customers. Unlike the tip #1, which focuses on your process, the behind the scene posts would be more focused around you as a brand owner and the people that work with you.

#4. Add Value

When you are posting videos and pictures in your Instagram story, be sure that you are adding value. It’s also essential if you want to convert your followers into customers. You can also add stickers, #hashtags, links, and more. You can have fun with your Instagram stories while showing off your brand’s personality.

Also Read: How to Logout from WhatsApp

Expand Your Reach through Hashtags

In the world of Instagram, the hashtag is a powerful tool to get attention and make your brand stand out. That said, you should choose the right hashtags that are perfect for your post. You need to make sure they have relevance with the services and products that you offer.

Moreover, you need to be more specific as much as possible so that you’ll get found among the millions of posts on Instagram every day. You need to keep in mind that without hashtags and failure to use the right one, you won’t get the kind of engagement you want to achieve.

Takeaway

Making your brand stand out among the millions of similar businesses on Instagram is not an easy task. If you want to get found, you need to think of a unique way to get the attention of the users.

With that being said, the tips mentioned above can help you get the most out of Instagram. Leveraging this platform is one of the great ways to enhance your marketing strategy for the growth and success of your business.

Author Bio

Liezen Anne Inte is one of the content specialists of KKC Outsourcing Corporation. She writes different topics related to digital marketing, property preservation services, and social media tactics. When she isn’t working, Liezen loves to play outdoor games such as badminton and volleyball.

Next Read: Best Android Dialer Apps

Leave a comment

Your email address will not be published. Required fields are marked *

Popular Post

Recent Post

10 Best A/B Testing Tools in 2021

By TechCommuters / April 14, 2021

Are you finally ready to optimize your website? Ready to create a user-friendly website that can dramatically increase your sales? Then, you must have already gone through all the amazing A/B testing tools available in the market.  You know the UX A/B testing software market wasn’t that crowded a few years back. There were only […]

10 Best Warehouse Management Software in 2021

By TechCommuters / April 12, 2021

Are you running an online store? Then, dispatching items, tracking deliveries, taking returns, and managing stock must give you a terrible migraine.  But, not anymore! With the best warehouse management software in 2021, you can efficiently manage all warehouse operations with ease. WMS software will reduce manual labor and improve customer services in no time. […]

10 Best 3D Architecture Software in 2021

By TechCommuters / April 10, 2021

Are you an architect, interior designer, or just a hobbyist? You need 3D architecture software to conceptualize your building or home design ideas. Plus, do you know how quick and accurate models you can create with 3D printing? If not, let us help you find the best architecture design software in 2021. With the right […]

10 Best Billing and Invoicing Software in 2021

By TechCommuters / April 8, 2021

Billing and invoicing is a hard business. Creating invoices, sending them, and following up on unpaid bills can take up a lot of time. On the top, recurring bills and invoices can definitely lose you money without even realizing it.  Billing and invoicing software are the perfect alternatives to your old accounting system. Using billing […]

10 Best Accounts Payable Software in 2021

By TechCommuters / April 6, 2021

Accounting is a very broad spectrum revolving around numerous financial operations. Accounts payable management is one of the crucial accounting operations to maintain a proper cash flow system. AP teams processes, records, and ensure to pay vendors on time.  The accounts payable software can fully automate manual data entry work. Additionally, AP software helps with […]

10 Best Payroll Management Software in 2021

By TechCommuters / April 4, 2021

Whether you are a solopreneur or a corporate leader, undoubtedly, you need the best payroll management software to smoothly run your business. HR payroll software helps in saving time, efforts and keeping your staff happy. Plus, payroll software ensures that you meet all the tax compliance.  If you haven’t yet selected the suitable payroll software […]

10 Best Medication Tracker and Pill Reminder Apps in 2021

By TechCommuters / April 3, 2021

Health is Wealth — we all know that! Unfortunately, not many people still pay attention to their medication and take their prescribed pills on time.  Often work schedules and home chores take all your attention that you don’t remember to take your medicines on time. If that always happens with you, technology has invented a […]

How to Transfer Videos from iPhone to Mac

By TechCommuters / April 1, 2021

Now that your iPhone storage is almost full and the easiest way to free up some space is to move your large files from iPhone to your Mac. Videos occupy fair share of total storage space and it is wise to move these large files to your Mac so that you give your iOS device […]

10 Best Internet Radio Stations in 2021 Around the Globe

By TechCommuters / March 31, 2021

Today, you can open Spotify or iTunes apps anytime on your phone and listen to unlimited music. But, if you want a full listing experience, your good old radio is the best option. For some witty talks, meaningful entertainment, and lighthearted programs, online radio stations are the right place.  It doesn’t matter where you are […]

Steps To Launching A Successful Tech Business

By TechCommuters / March 30, 2021

The tech industry has taken pole position in the latest the MBA Career Services & Employer Alliance survey, with the industry seeing the largest increase in full-time job postings in business schools in the autumn of 2020. During a difficult time for both job hunters and entrepreneurs, says MBA Atch, tech ‘is the silver lining’, with various […]