Instagram is one of the most used social media platforms as of writing. In fact, it has over 1 billion accounts worldwide, and more than 500 million users are active every day. With these figures, brands and businesses quickly realize the need to have a good presence on this platform.
However, just like other social media channels, you need to have an excellent strategy to get the most out of it. When you say excellent strategy, you need to know what is the best content to post on your account, best time to post it, and who you are targeting.
With that in mind, here are four helpful tips to master the marketing power of Instagram for your brands and businesses.
Optimize your Profile Bio
How you write your 150-character Instagram bio is a crucial aspect in creating a markable first impression to your audience. This section is the front row of your account. Hence, you should optimize your bio to convey the identity of your brand.
In line with that, you need to write something that will give the users an idea about you, what you’re posting, the services you offer, and ultimately, what your business is all about. You also need to express your brand’s personality in 150 characters. Thus, you should choose your words wisely.
Moreover, with the limited number of characters in mind, it’s essential to make your Instagram bio clear, concise, and compelling. Here are some tips for you:
- Use short and simple words for your bio and separate your text with line breaks.
- Use emojis to create a sense of brand personality in fewer characters.
- Use CTA or call-to-action to tell your audience what they should do afterward. You can use words like “ contact us here for more details” or “click here to visit our site.”
Create Compelling Contents
One of the great ways to catch the attention of the users is by creating compelling content. People will be most likely to click, comment, and share whatever they find relatable and commendable posts.
Sharing quotes and text-based images, for instance, is an effective way to boost engagement since most people love to read quotes that they can understand and relate to their current feelings. Aside from that, you can also create content that leverages the following:
- Industry-specific statistics
- Quotes from influential people in your industry
- Reviews from happy and satisfied customers
Moreover, here are some ideas that might help you get your creative juices flowing:
- Post visuals that educate and inform your target audience if you want to build brand awareness.
- Run special offers and post photos of your product if you want to sell more.
- Post the type of content that people in your industry are sharing the most if you want more audience.
Give Attention to Your Instagram Stories
Instagram Stories is a new feature of Instagram that lets you post and share all the moments of your day. You can add videos and pictures as much as you want that will appear in a slideshow format. However, your post will vanish after 24 hours.
With that timeframe, you should make the most out of this feature. You can follow the tips below for great Instagram Stories that can help boost your brand:
#1. Highlight a Creative Process
Since people love to see how things are being created, you can show them a part of the process of making your products, sketches, designs, or graphics.
If you are into the food business, you can show how your snacks, desserts, or menus are made. If you’re a home stagger, you can show your audience the before and after photos or videos of de cluttering. Aside from that, you can also include a sneak peek of your new services or items.
#2. Create Special Offers
Creating special offers exclusive for your Instagram audience is an excellent strategy for your Instagram Stories. You can offer a discount for your special events or new services that only your followers can avail within 24 hours.
You can post teaser photos to get the hype up before you share your story along with the complete details and give the code in your Instagram story video. You should keep in mind that it’s essential to provide a direct link where your audience can claim their discounts.
#3. Take Your Audience Behind the Scenes
Since Instagram stories are only visible for 24 hours, it’s a great opportunity to share behind-the-scenes posts. These videos and images humanize your business and show your audience that your brand is the product of community and collaboration with people working together.
You can show pictures or clips while setting up events, helping out in the community, giving tips, or interviewing your customers. Unlike the tip #1, which focuses on your process, the behind the scene posts would be more focused around you as a brand owner and the people that work with you.
#4. Add Value
When you are posting videos and pictures in your Instagram story, be sure that you are adding value. It’s also essential if you want to convert your followers into customers. You can also add stickers, #hashtags, links, and more. You can have fun with your Instagram stories while showing off your brand’s personality.
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Expand Your Reach through Hashtags
In the world of Instagram, the hashtag is a powerful tool to get attention and make your brand stand out. That said, you should choose the right hashtags that are perfect for your post. You need to make sure they have relevance with the services and products that you offer.
Moreover, you need to be more specific as much as possible so that you’ll get found among the millions of posts on Instagram every day. You need to keep in mind that without hashtags and failure to use the right one, you won’t get the kind of engagement you want to achieve.
Making your brand stand out among the millions of similar businesses on Instagram is not an easy task. If you want to get found, you need to think of a unique way to get the attention of the users.
With that being said, the tips mentioned above can help you get the most out of Instagram. Leveraging this platform is one of the great ways to enhance your marketing strategy for the growth and success of your business.
Liezen Anne Inte is one of the content specialists of KKC Outsourcing Corporation. She writes different topics related to digital marketing, property preservation services, and social media tactics. When she isn’t working, Liezen loves to play outdoor games such as badminton and volleyball.
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