SEO Upgrades: 4 Tips to Master the Power of Instagram for Your Businesses
Instagram is one of the most used social media platforms as of writing. In fact, it has over 1 billion accounts worldwide, and more than 500 million users are active every day. With these figures, brands and businesses quickly realize the need to have a good presence on this platform.
However, just like other social media channels, you need to have an excellent strategy to get the most out of it. When you say excellent strategy, you need to know what is the best content to post on your account, best time to post it, and who you are targeting.
With that in mind, here are four helpful tips to master the marketing power of Instagram for your brands and businesses.
Optimize your Profile Bio
How you write your 150-character Instagram bio is a crucial aspect in creating a markable first impression to your audience. This section is the front row of your account. Hence, you should optimize your bio to convey the identity of your brand.
In line with that, you need to write something that will give the users an idea about you, what you’re posting, the services you offer, and ultimately, what your business is all about. You also need to express your brand’s personality in 150 characters. Thus, you should choose your words wisely.
Moreover, with the limited number of characters in mind, it’s essential to make your Instagram bio clear, concise, and compelling. Here are some tips for you:
- Use short and simple words for your bio and separate your text with line breaks.
- Use emojis to create a sense of brand personality in fewer characters.
- Use CTA or call-to-action to tell your audience what they should do afterward. You can use words like “ contact us here for more details” or “click here to visit our site.”
Create Compelling Contents
One of the great ways to catch the attention of the users is by creating compelling content. People will be most likely to click, comment, and share whatever they find relatable and commendable posts.
Sharing quotes and text-based images, for instance, is an effective way to boost engagement since most people love to read quotes that they can understand and relate to their current feelings. Aside from that, you can also create content that leverages the following:
- Industry-specific statistics
- Quotes from influential people in your industry
- Reviews from happy and satisfied customers
Moreover, here are some ideas that might help you get your creative juices flowing:
- Post visuals that educate and inform your target audience if you want to build brand awareness.
- Run special offers and post photos of your product if you want to sell more.
- Post the type of content that people in your industry are sharing the most if you want more audience.
Give Attention to Your Instagram Stories
Instagram Stories is a new feature of Instagram that lets you post and share all the moments of your day. You can add videos and pictures as much as you want that will appear in a slideshow format. However, your post will vanish after 24 hours.
With that timeframe, you should make the most out of this feature. You can follow the tips below for great Instagram Stories that can help boost your brand:
#1. Highlight a Creative Process
Since people love to see how things are being created, you can show them a part of the process of making your products, sketches, designs, or graphics.
If you are into the food business, you can show how your snacks, desserts, or menus are made. If you’re a home stagger, you can show your audience the before and after photos or videos of de cluttering. Aside from that, you can also include a sneak peek of your new services or items.
#2. Create Special Offers
Creating special offers exclusive for your Instagram audience is an excellent strategy for your Instagram Stories. You can offer a discount for your special events or new services that only your followers can avail within 24 hours.
You can post teaser photos to get the hype up before you share your story along with the complete details and give the code in your Instagram story video. You should keep in mind that it’s essential to provide a direct link where your audience can claim their discounts.
#3. Take Your Audience Behind the Scenes
Since Instagram stories are only visible for 24 hours, it’s a great opportunity to share behind-the-scenes posts. These videos and images humanize your business and show your audience that your brand is the product of community and collaboration with people working together.
You can show pictures or clips while setting up events, helping out in the community, giving tips, or interviewing your customers. Unlike the tip #1, which focuses on your process, the behind the scene posts would be more focused around you as a brand owner and the people that work with you.
#4. Add Value
When you are posting videos and pictures in your Instagram story, be sure that you are adding value. It’s also essential if you want to convert your followers into customers. You can also add stickers, #hashtags, links, and more. You can have fun with your Instagram stories while showing off your brand’s personality.
Also Read: How to Logout from WhatsApp
Expand Your Reach through Hashtags
In the world of Instagram, the hashtag is a powerful tool to get attention and make your brand stand out. That said, you should choose the right hashtags that are perfect for your post. You need to make sure they have relevance with the services and products that you offer.
Moreover, you need to be more specific as much as possible so that you’ll get found among the millions of posts on Instagram every day. You need to keep in mind that without hashtags and failure to use the right one, you won’t get the kind of engagement you want to achieve.
Making your brand stand out among the millions of similar businesses on Instagram is not an easy task. If you want to get found, you need to think of a unique way to get the attention of the users.
With that being said, the tips mentioned above can help you get the most out of Instagram. Leveraging this platform is one of the great ways to enhance your marketing strategy for the growth and success of your business.
Liezen Anne Inte is one of the content specialists of KKC Outsourcing Corporation. She writes different topics related to digital marketing, property preservation services, and social media tactics. When she isn’t working, Liezen loves to play outdoor games such as badminton and volleyball.
Next Read: Best Android Dialer Apps
Is Bluetooth on Windows 11 giving issues? You have come to the right place. In this post, we will discuss how to fix Windows 11 Bluetooth not working. Generally, the Bluetooth problems are caused due to some software issues, but they can also be related to hardware malfunctioning. Therefore, before we get into details, let […]
Are you facing connectivity issues? Follow these instructions to reset network settings on your Windows 11 and fix the connectivity problems. The network settings on the PC manages internet connectivity. However, in some cases, due to outdated network adapters and incompatible configuration issues like slow connection and dropped connection, no wireless connectivity occurs. If you […]
As the cybersecurity needs of users are growing, Bitdefender has come up with comprehensive Internet security software that is designed to keep you safe 24/7. Bitdefender Internet Security is a one-stop solution for all your security needs. We’ve got a chance to test this powerful tool and to check its compatibility with other security solutions […]
Is Microsoft’s digital assistant bothering you? Do you want to uninstall it? You’ve come to the right place; here, we will explain removing Cortana on Windows 11. Although Microsoft doesn’t give a straightforward way to uninstall it, there are still ways. Why Uninstall Cortana? It is not like Microsoft’s cloud-based digital assistant; Cortana takes too […]
Technology is advancing at an alarming rate, with most people jumping onto the new trend without fully understanding what these advancements entail or the consequences. It is also a widely known fact that many people do not read the terms and conditions of the new apps. So, the following seven apps will help you keep […]
Most students find it hard to write a comprehensive academic essay within the given timeframe. It becomes quite challenging and equally stressful to complete the assigned task, especially when the deadline is near. However, there are certainapps for writing essaysthat will help you deliver top-quality assignments. Best Essay Writing Apps to Improve Writing Skills There […]
Today’s security professionals have become familiar with the idea that every organization has an attack surface that describes its global exposure to threats against internal and cloud applications, devices, users, and data. The attack surface grows as greater connectivity, cloud applications and myriad new types of device are adopted as an organization expands its digital […]
Worldwide, more and more people are doing what they can to protect themselves and their data. Considering we live in a world that is so connected, with everything from work to our social lives and entertainment happening online, protection is a must. Staying safe online isn’t as difficult as you think either; it just requires […]
Finally, iOS 15 is now available to download, and it has brought many surprises along. The biggest iOS 15 surprise is that now Apple users can FaceTime with non-Apple users. Yep, you no longer need to use Zoom or Microsoft Teams to make video calls. Instead, Apple has allowed people to join a FaceTime call […]
We all want to secure our remote access for daily needs & projects. But how to get it done is a big question. Using a VPN this problem can be easily solved as it creates an encrypted tunnel to secure network connection. Acronym for Virtual Private Network (VPN) hides IP addresses allowing users to navigate […]
Are you looking for the best lead generation software? Then don’t look for the tool that can boost your sales or customer base. In fact, search for the tool that can integrate your CRM software for better KPIs and analytics. Lead capture software can do a lot more than improving your sales or traffic. It […]
Be it product branding or marketing; labels play a significant role in selling a product. In fact, the label helps to distinguish your products from others. Therefore, the designing and printing of your product label need to be perfect. And for this, we will talk about the best 5 label designing and printing software in […]
The following apps are tops. They have become popular with Android, so if you’re on the lookout for good and useful applications, it may be that you have a few of these apps already. There are many amazing apps for Android in the market but a few outshine the rest. Just about everyone finds these […]
While scrolling through Netflix, do you feel you’ve seen it all? Well, if that’s the case let us add some spice to it and shed new light on streaming services, gaming, Blu-rays, etc. Wondering how that would be possible? Well, using Light Mi Neo the best and pocket-friendly alternative to Philips’s sync box you can […]
We are living in an era where many platforms give you a space to create different kinds of content and there are different ways through which you can showcase your skills and talent and can earn a pretty good amount of money. You won’t be just earning money but you will also learn a lot […]