Important SEO Trends You Need to Know in 2021

Digital Marketing By TechCommuters / March 29, 2020

Search Engine Optimization (SEO) plays a major part in every business. It is essential if you are to ensure that your website gets the exposure and therefore visitors it needs. SEO is about getting your site on page one of the relevant Google page, and requires expert knowledge to be carried out effectively. This is because Google – by far the pre-eminent search engine – ranks pages by way of algorithms that take into account various factors, and these algorithms are amended frequently.

SEO has been around now in some form for a little more than 20 years. In the very early days, it was sufficient to simply ensure your website content contained the ‘keywords’ people would use for searching. It’s a lot more sophisticated now! Consultants who devise SEO strategies are always on the ball when it comes to the latest trends, so what do they expect to see in SEO trends in 2021? Here are a few that are expected to dominate.

Voice Searches on the Rise

People are asking their smartphones questions by voice more often. This form of internet search is going to become very popular over the next year and more. Your SEO consultant should be able to help optimize your site to handle voice searches. It’s been noted that most people who search vocally are looking for local services – ‘is there a service station near me’ for example – so this is one area you need to look very carefully at to get the best results.

User Experience and Page Load Speed

More than anything, the speed at which your site and pages load on a hand-held device are going to have an influence on your sales. Users want to see things very quickly, and if your pages are slow to load they will go elsewhere. This is part of what is being called the ‘digital experience’ and is a driving factor in ensuring you get traffic. Make sure you engage a professional to ensure your site is optimized for page load speeds on mobile devices.

Video is the New Content King

On a mobile especially, it’s easier to watch a video than read an article, especially when on the move. This is why well-made, concise and engaging videos will become a massive influence on website ranking in 2021 and beyond. It’s not easy to get a video right, so you should talk to someone with experience in creating smartphone video content.

Handheld Takes Over

We keep mentioning smartphones above. This is because 2021 looks like being the year in which mobile phone transactions overtake those on desktop devices. Before this year, the split was 60/40 in favour of desktops, but Google has seen the light and switched to mobile-first indexing in the summer of 2019. You need to follow suit if you are to stay in the game.

Those are just a few of the SEO trends that industry experts expect to see in 2021, so talk to your SEO consultant about getting your sites optimized to suit.

Leave a comment

Your email address will not be published. Required fields are marked *

Popular Post

Recent Post

How to Fix Bluetooth Not Working in Windows 10?

By TechCommuters / February 21, 2021

Whether you want to share files or connect wireless devices with your Windows 10 laptop, Bluetooth is a great tool for it. However, Windows often Bluetooth does not work properly, or you can’t connect devices to your computer.  “Bluetooth not working in Windows 10” is a common issue, but it can be frustrating when you […]

Wondershare MirrorGo: The Best Mirroring Tool for Windows

By TechCommuters / February 19, 2021

Humans are never satisfied with what they have, due to this they always want something more and different. With that said, over the years the screen size of our smartphone has changed, yet we all look for options to increase display size, right? If you too want to increase the phone’s aspect ratio, you are […]

How to Fix “Zoom Share Screen Not Working”—10 Quick Solutions

By TechCommuters / February 18, 2021

When you are in the middle of an important Zoom meeting with your boss or hosting a Zoom webinar for your peers—and suddenly you realize that the Zoom share screen is not working for you.  This is going to be a very frustrating situation, especially when you can’t figure out the reason behind the Zoom […]

Shells – Your Personal Workspace on Cloud

By TechCommuters / February 17, 2021

The concept of cloud computing, virtual machines is not new, yet Shell’s new entry in this market is gaining a lot of attention. Using this virtual desktop environment, driven by a cloud computer you can access data from anywhere, anytime. But what makes it different from others in the market? To know more and get […]

10 Best Winzip Alternatives for Windows and Mac in 2021

By TechCommuters / February 16, 2021

When you want to compress files to free up space on disk or quickly email them, WinZip is the best software to create and extract archive files—but it’s not the only solution. There are much better and powerful WinZip alternatives available that can offer more features than just file compression and decompression. On the top, […]

10 Best Online Reading Apps for Android & iOS in 2021

By TechCommuters / February 14, 2021

For a voracious reader, it is a dream come true to read anytime and anywhere. Fortunately, now with online reading apps, readers can carry their favorite books everywhere. For both Android and iOS platforms, there are numerous online book reading apps available in 2021 that allows them to read on subways, planes, or beaches.  In […]

10 Best Duplicate Photo Remover for Mac in 2021

By TechCommuters / February 12, 2021

Whether you are a professional photographer or someone who likes to capture every moment of their lives, you must often end up with a full MacBook memory—resulting in low speed, performance, and several programming glitches. Now, you don’t need to invest in a new Apple laptop or expensive portable memory storage devices to address this […]

IObit Driver Booster: Complete Review

By TechCommuters / February 10, 2021

Drivers are one of the primary components to run a computer system. It acts as the bridge to create a communication between the hardware component of the system with the operating system. It is essential to regularly update drivers to improve performance, fix the bugs, and maintain the overall system stability. However, your device might […]

10 Best Duplicate Photos Remover for iOS in 2021

By TechCommuters / February 9, 2021

Usually, when you experience a beautiful family moment or a candid scene, you immediately use your iPhone to click countless photos to capture a perfect one. However, when you take multiple high-resolution shots from your fantastic iOS camera, it is going to clog your device’s memory and eventually slows down its speed. On the top, […]

10 Best Parental Control Software for Windows & Mac in 2021

By TechCommuters / February 6, 2021

Parenting is hard—and in the digital age, it’s even harder. Today, parents don’t have an option to outcast their kids from the dark and scary World Wide Web because from online studies to virtual games, children are non stop online, which means they are constantly exposed to numerous threats and vulnerabilities.  Therefore, when you are […]