Last updated on August 25th, 2020 at 04:45 am
Ever since the Instagram platform launched in 2010, the social media landscape has never been the same. Facebook saw the potential of this media-centric social network and paid over $1 billion to acquire the platform.
Instagram is one of the best social network platforms out there for businesses and brands to get in touch with their audience or customers in a seamless manner.
If you are a YouTuber and your growth has stagnated, you can successfully deploy Instagram to enhance your organic reach and boost your channel’s growth.
But, how exactly can Instagram be leveraged to facilitate growth? Let’s find out!
How Can Instagram Help In Bolstering Growth?
If you have no Instagram presence, think again! Not only does this platform provide immense organic reach, the millions of people browsing the platform every day are optimistically looking for high-quality and engaging content.
Here are a few content creation tips for Instagram that can help YouTubers in propelling their growth.
1. Create highly resonating content
Do you know what your customers love? If you are still living in the dilemma of identifying what your customers want to see, we suggest you go back to the drawing board and identify the content that your audience wishes to see and engage with.
A suggestion would be to analyze the content that your competitors are posting and looking over the engagement that their posts create.
If your competition caters to a similar set of audiences, it can prove to be a good start in your content creation aspirations.
Resonating content can increase the engagement levels of your Instagram page and drastically improve the organic reach of your Instagram page.
If your followers like or engage with your content, it will start appearing in their follower’s feeds and improve the visibility of your Instagram page.
2. Post visually appealing images
Images are highly effective in generating engagement and ooze out a professional look. The one thing that audiences across the board agree with is everyone likes appealing content.
Aside from the visual eye candy, if the image they are looking at connects with them or they find it informational or entertaining, they are more likely to like, share, or comment on the image.
Greatly designed images offer a culmination of engagement and value that can help you in growing the follower base of your Instagram handle and makes your content look truly professional.
3. Include strong CTA’s in your content
Content that is perceived as valuable and highly informational can prove to be an effective medium for driving traffic to your website.
Instagram provides a ‘bio’ space that can be customized to drive traffic to your website.
If your aim is to drive traffic to your website, including a strong call to action’ in your content is something that must never be overlooked.
Suppose your Instagram content talks about the products that you sell. You can include direct CTA’ to direct yours to where you want them to go.
Any content that you send out has the potential to become viral; hence it is crucial that you make sure to include strong CTA’s in every content that you send out.
4. Keep posting content regularly
Instagram engagement thrives on volume. Accounts that post content regularly witness a huge upsurge in their engagement levels and their page visibility.
Although Instagram has never confirmed or denied this pattern, the platform’s algorithm definitely favors the accounts that keep pushing content regularly.
Instagram account growth statistics have shown that accounts that post content regularly, preferably numerous times a day, are more likely to witness their follower growth curve rise.
5. Ensure effective use of hashtags
Hashtags can help you get Instagram followers and are immensely powerful for enhancing the reach of your content and making your content visible throughout Instagram searches.
It’s very effective in increasing the organic reach for your brand and are very successful as awareness generation tools.
It is suggested that you include hashtags with each of your posts as it makes content discovery easier for people who are searching for that specific hashtag. However, don’t go overboard with the hashtag usage.
Although you can include a maximum of 30 hashtags in your posts, marketers suggest that you only include a maximum of 5-6 hashtags as these are enough for exploiting the full search potential that hashtags’ provide.
Before settling on a hashtag to include in your content, try to research the hashtag’s reach and popularity using a hashtag research tool as this saves you from non-performing hashtag search terms.
6. Develop relationships and share their content
You can look up to other players in your domain and share a few of their posts on your page. This doesn’t need to be promotional and can be something that you simply like!
Once you have shared a few of their posts or images, you can DM them and let them know the impact of your sharing, and most likely, they will, too, start sharing your posts on their page.
Sharing other’s content on your page or vice versa is a huge deal as it bolsters cross-promotion and is extremely beneficial for growing brand authority, awareness, and finally, the followers of both of the Instagram pages.
If you are a YouTuber and struggling with your stagnating growth, these steps can help you get up to speed with a few Instagram tactics that can propel your growth.
If you want to directly engage with your potential viewers or subscribers, leveraging the full potential of Instagram should be the next logical step in your business plan.