How to Repurpose Marketing Content Across Your Digital Domain
If you already know about the benefits of content marketing, you’re well on your way to becoming a savvy online marketer who attracts views, likes, comments, shares, and, ultimately, interest in your business. This skill is critical for technology firms, whether you’re a web developer, IT professional, or software outsourcing company.
But did you know there’s a way to get even more mileage from your content? Reusing that social media campaign, blog post, article, or video can give you double or more the exposure for just a little extra work. This practice is known as repurposing. Here are some strategies for getting started.
Toot Your Horn
If you’ve developed an informative blog post or article, be sure to promote it on other channels. For example, call attention to it on your website’s home page, create a link to it on LinkedIn or Twitter, or post it to your company’s Facebook page.
Don’t just post a generic invitation to check out your latest article. Instead, include the benefits of reading the piece. For example, you could write, “Did you know that employee error is the biggest cause of cybersecurity leaks? Read this week’s post to learn what to teach your workers about protecting valuable data.”
Convert to Different Formats
Take that same blog post, the one about teaching employees how to protect company data. In addition to promoting it on various social media channels, you can convert it to other types of content. For example, LinkedIn allows you to write articles directly on the platform. You can copy your original blog post exactly or modify it for LinkedIn readers. Medium is a similar channel that provides an opportunity to get your material in front of an entirely new audience.
You could also expand that original blog post into a white paper or ebook, which you could then add to the resources section on your website and promote separately as an in-depth piece. Or, how about hiring a videographer to turn the principles discussed in your blog post into an engaging video that you can upload to your YouTube channel?
WordStream offers some useful suggestions for converting specific content. Here are a few examples:
- Turn a webinar into a video tutorial.
- Convert a PowerPoint presentation to Slidedeck.
- Rework a Quora response into a blog post.
- Compile information from blog posts into a newsletter.
- Use a blog post as a springboard for a podcast episode.
Promote Older Content
If you’re doing a good job with your content marketing, it’s likely much of your content is evergreen, meaning it’s relevant at any time. For example, as a software outsourcing company, you may have written an article three years ago about the benefits to small businesses of outsourcing software development. That article is still meaningful today and you can resurrect it by promoting it as you would new content.
Keep in mind that, though this content is relevant, you may need to make small adjustments to it to ensure it’s up to date. The benefit, though, is that you get the promotional perks of calling attention to the article and to your services without having to come up with something entirely new.
Just as you can promote older content that’s still relevant, you can convert older content that might be slightly out of date to make it timelier. For example, say you’ve written a blog post on the topic of “IT Mistakes to avoid in 2018.” You can rewrite the article for 2020, incorporating anything that’s changed in the last couple of years. Take into consideration the comments you received on the previous post and do some additional research to freshen up the subject.
Maybe you’ve run out of ideas to reuse your content in the ways mentioned above. If that’s the case, you can still use your old posts, articles, Infographics, videos, or slide decks to make your job easier. Go through them and keep an eye out for subtopics that could be expanded as topics of their own.
For example, say you’ve developed a video with the high-level subject of “Critical Elements to Include on Your Website.” Maybe one of those elements is the About page. In thinking it over, you may realize there’s a lot more you could say regarding the About page. So, now you have a jumping-off point to create that new video — or blog post or article or slide deck or PDF — with a lot of your research already done.
Now that you understand the concept of repurposing, think about how you can repurpose each piece before you even create it. When considering blog post ideas, for example, ask yourself how they could potentially be used as a starting point to develop corresponding videos or podcast episodes as well. Build these ideas into your editorial calendar to make the most of each concept.
Repurposing your marketing content allows you to get more mileage from your promotional efforts. Deploy the suggestions here to build your content collection or use them as a starting point to come up with some creative ideas of your own.
While scrolling through Netflix, do you feel you’ve seen it all? Well, if that’s the case let us add some spice to it and shed new light on streaming services, gaming, Blu-rays, etc. Wondering how that would be possible? Well, using Light Mi Neo the best and pocket-friendly alternative to Philips’s sync box you can […]
We are living in an era where many platforms give you a space to create different kinds of content and there are different ways through which you can showcase your skills and talent and can earn a pretty good amount of money. You won’t be just earning money but you will also learn a lot […]
Due to recent events, the way people meet and greet has totally changed. Now, you no longer find dates or make friends in social gatherings or via mutual friends. Today, everything is virtual — from work to making new friends. Therefore, virtual dating and chat apps are getting highly popular these days. Among all the […]
Do you have a genuine reason to hack someone’s Instagram password? For instance, you want to keep an eye on your teen’s Instagram activities; your friend has forgotten his or her IG password or something else. Here if you have a legitimate reason to hack Instagram password, there are numerous legal Instagram password cracker tools […]
If you are wondering that augmented reality-based applications are still very far in the future, you are wrong. Today, AR-oriented websites and mobile applications are being developed rapidly; just look at the Apple 12 or EaseUS MobiMover websites to check mind-blowing AR effects. Additionally, users are nowadays looking for more realistic and personalized experiences from […]
Whether you want to follow the latest trends or wish to engage with your Instagram followers, IG Reels can help you with everything. But what if Instagram Reels are not working for you? Sounds scary! But it is possible. Despite Instagram being one of the most popular photos sharing platforms, it still faces numerous technical […]
Wireless earbuds are hot items these days, especially after Apple’s AirPods popularity. Now, to stimulate the wireless connectivity industry, xFyro has also introduced new ANC earbuds. The company claims to develop fully waterproof, 8-hour long battery life and superior HD sound quality powered with AI-technology earbuds. The product seems amazing from the company’s briefing, but […]
We’d like to welcome you to The Elder Scrolls Online’s Nightblade leveling guide! The build is intended to assist anyone who is upgrading a Nightblade in order to become a Magicka damage dealer. This isn’t a typical “leveling procedure,” but rather a structure that shows some of the most common constructions for this role. This […]
Apple TV is one of the finest streaming devices available, supporting SD, HD, and 4K resolutions. But why should you get it? Let’s find out! Apple just upgraded the Apple TV 4K, which means you can now view models from 2017 and 2021. But what is the difference and is it worthwhile to upgrade from […]
If one thing associated with Covid-19 outbreak that made life easier for people is evolution in video & digital platforms. Working and studying from home has seen a surge in demand for more quality videos. Recorded lectures, presentations, and other forms of video content are easily available now in HD quality, thanks to video editing […]
Subtitles have established a track record as significant parts of videos. In addition to several benefits, they keep viewers comprehensively immersed in videos. While subtitles pilot viewers who can grasp the audio of a video, captions are regrettably different. Regardless, subtitles dictate an all-around video experience for all audio-visual audiences. But how can you perform […]
Are you bad at managing finances? Do you often overspend your monthly budget? Then, no need to worry! As you can appoint a personal financial advisor to help you out. No, you don’t need to spend thousands on hiring a financial advisor. Simply open your smartphone and download the best personal finance apps on it. […]
Many Mac users encounter the problem of disk space shortage sooner or later. But, how exactly does space run low on Mac devices? Take a look at the visual representation of disk storage space on your Mac. You’ll see a bar with several differently colored sections notifying you what portion of memory is occupied by […]
Do you want to get more likes, comments, and reshares on your social media posts? Then, simply create memes! That’s because everyone loves to laugh and have a bit of fun on social media. Plus, people remember sarcastic and realistic posts better than promotional or serious posts. Additionally, you don’t need to hire a professional […]
Digital marketing, or the modern version of marketing, is much different from the traditional methods. Unlike the latter, the former saves both time and money. And in conjunction with modern tools such as VPNs, it transcends geographical boundaries and expectations to deliver the best results. For instance, you can reach out to your audience in […]