How to Maximize Email Conversions Using Artificial Intelligence (Without Lifting a Finger)
When it comes to email marketing, there is no shortage of literature on how to maximize open rates, a/b test the best subject, and leverage in your email copy. While testing strategies play an integral role in increasing your email marketing performance, the crucial and painstaking piece of the process is getting your reader to become a customer.
The journey from email open to becoming a customer is a long and difficult path that requires a high level of persistence and nuance. In this article, I’m going to cover what you need to effectively nurture your leads by leveraging artificial intelligence. But before we do, let’s talk about how email chatbots, conversational marketing, and ai sales automation are being utilized today.
AI will work alongside humans to boost productivity and generate demand for sales and marketing teams
Headlines around artificial intelligence negatively portray the exponential benefits of AI, leading to a growing consensus that automation will replace sales and marketing teams. While the sweeping impact of AI is inevitable, AI technology today helps teams automate away the redundant, time-consuming tasks while opening up resources for higher-value projects.
This is more pertinent to email marketing. Traditional sales and marketing teams are tasked with manual tasks including manual follow-ups, meeting scheduling, and lead scoring. AI is automating this entire process and changing the way leads are pushed down the funnel.
Why traditional lead scoring and lead nurturing is dead
Lead nurturing for most marketing and sales organizations involves sending content based on their stage of the funnel. Page visits, email opens, content downloads, and website behavior are then used as a scoring system to gauge which leads are most likely to convert.
While this method has proved useful for many organizations, there are serious drawbacks to be considered. According to a DemandGen report, 59% of marketers say that their lead nurturing programs are failing.
This is because web behavior doesn’t necessarily reflect the unique needs and motivations of each individual lead. In order to gauge this effectively, you need two-way conversations at scale.
Automation and Artificial Intelligence to the Rescue
Instead of hiring hundreds of sales representatives to carry these conversations, AI-driven conversational marketing platforms can effectively pinpoint each lead’s unique challenges, timelines, and purchase authority. This human-like engagement is achieved through natural language processing (NLP) and machine learning, so humans aren’t left managing and tailoring each conversation by hand.
Additional Benefits of Adopting Conversational Marketing
Be available 24/7: Most companies don’t have a sales representative available 24/7 to speak to prospects and leads. AI chatbots can run while you’re offline and book meetings on your calendars directly.
Minimize friction: traditionally, leads need to fill out a form and wait for a sales representative to call them. The process can take hours, if not days, risking losing the crucial window of opportunity. An AI platform can push a lead down the funnel more accurately and at greater speeds.
Speak on their preferred medium: Customers are calling less and chatting more. With a conversational marketing platform, you can speak directly to a customer in a way that they communicate regularly on a day-to-day basis. Whether it’s via text, email, or a chatbot on your site, you can meet your customers on the channel they prefer to communicate.
Create an instant connection: Answering your prospect’s questions and paint points quickly and accurately can create a crucially positive first impression. It sets the tone for future communications.
How to Implement Conversational Marketing for Your Emails
While we’ve established the needs for a conversational marketing program, let’s discuss how we can leverage AI for your email program.
Step 1: Define your buyer personas
The first step is to be aligned on defining your ideal customer. Marketing and sales teams often possess different criteria of what qualifies as an MQL and an SQL, so the first step to creating alignment is to identify buyer profiles. Go beyond surface-level job statistics, and dig into your historical data to see what strategies and tactics have worked for you.
Step 2: Establish Your Lead Qualification Process
Now document what your current lead qualification process looks like. What does the handoff from marketing to sales look like? What are your definitions of a lead? What is your lead scoring and attribution model? Once you’ve successfully answered these questions, it’s time to get started with a platform that works for you.
Step 3: Identify Your Platform of Choice
Now that you have a full view on your greatest friction points, it’s time to go shopping for the right conversational marketing platform for you and your needs. Find a platform that provides comprehensive email capabilities including features like: meeting scheduling, meeting no-show follow-ups, AI-powered qualification, out-of-office follow ups, lead re-engagement, and more. Additionally, find a platform that provides comprehensive onboarding and training to ensure you’re up and running seamlessly and as quickly as possible.
Step 4: Create a Business Case
Once you’ve established a platform you’d like to move forward with, you need to establish a business case for your organization to consider the investment. In step two, you’ve established your biggest friction points. In this step, quantify how many hours you’ll save with a conversational marketing platform and put a dollar amount to that value. Once you’ve done so, you can create a business case and communicate your case more effectively to all your organization’s stakeholders.
Step 5: Work With Your Onboarding Manager
As mentioned previously, it’s important to find a platform that provides comprehensive onboarding and training. Work with your dedicated onboarding manager to see how you can effectively use their platform.
It’s Time to Start Closing More Deals with Email
There’s no better time to leverage AI for your sales and marketing operations. A robust conversational marketing platform can help you transform the way you qualify and close leads at scale. For more information on how to get started, visit exceed.ai today.
Apps available at Google Play Store are the best bet for you to perform numerous tasks seamlessly. Here, Android app developers are working hard to offer you futuristic solutions in your device in the form of nifty apps. Using these smart apps, you can perform from all basic to advanced tasks effortlessly. In this article, […]
Blockchain being a nascent technology is there to disrupt the traditional IT ecosystem with some improved offerings. Here, people are curious to know, access and implement this widely effective technology to gain some amazing results. Likewise, any other new technology it has its own limitations and one of them is cost-effectiveness. Here, companies are supposed […]
What makes blockchain special? Well, you may need to dig deep to understand blockchain technology as a whole but as quick perusal, the sudden rise of cryptocurrencies have definitely increased the interest of common man into blockchain technology lately. At the heart of the surge in blockchain technology is simply the quest and interest surrounding […]
Smartphones while working as a mini computer helps you to perform numerous tasks seamlessly. Further, these nifty devices are used to store plenty of your data in compiled manner. Here, you store your pictures, favorite audio & music files, personal videos, important documents, and lot more. Though smartphones are more potent today still they are […]
Duplicate files accumulate as a digital junk on your device that not only occupies precious storage space but it also affects your device performance negatively. Duplicate files accumulate on your device due to various reasons like same file downloading for multiple times, data backup, file sharing via different apps, due to thumbnails and other reasons. […]
iPhone X was much touted device of 2017 with a lot of speculations and expectations. Hence, Apple has tried to put some amazing features to it like Face ID but everything wasn’t sorted when users started using this device. Here, various iPhone X problems have started occurring over time. In this article, we have discussed […]
Artificial Intelligence (AI) is a process of designing machines that have the ability to think in a certain way and react to the situation. Here, it is the intelligence of the machines which makes tasks easy for human. You may like it or not but AI could be used for anything say it for Google’s […]
Your powerful Windows computer may start crawling over time when not taken care of properly. Sluggish Windows performance is a common issue most users face after a period of time. The primary reasons behind it include a lot of junk files, obsolete apps & programs, virus issues, outdated software, outdated drivers, and more. While we […]
Lot is slated for 2018 when it comes to launch of new tech products. Here, users are waiting for new mobiles, laptops, smart TVs, smart watches, smart cars, audio & music systems, VRs, GPS devices, smart glasses and what not. Though 2017 alone have offered most advanced gadgets and gears still the wait is on […]
Duplicate contacts on any device cause a lot of trouble, as it not only increases contact search time, but it also occupies precious device resources. Here, identical contacts may accumulate due to various reasons like contacts sharing, contact backup, and other reasons. One possible way to find, delete and merge duplicate contacts is to use […]
Apple offers numerous effective security features built-in on every Mac to keep it safe from malware attacks or other cyber threats. These security features not only help you protect your system from various known & unknown cyber threats but it also helps you improve your system performance. In addition to these built-in features on your […]
The recent malware attacks around the world have made users more vigilant against this emerging threat. The best anti-malware software for Windows 10/8/7 offers an easy and secure way to keep your data safe in 2021. These advanced security tools work on smart algorithms to provide comprehensive protection against virus and malware threats. Best Anti-Malware […]
When smartphones are considered to be mini-computers that hold lot of your important data from pictures, videos to important documents, it sounds sensible to keep your smartphone device protected with all necessary features. Further, knowing the unimaginable value of data kept on your Android device, it becomes important to keep it safe from all possible […]
So, the Cryptocurrency is everywhere! Yeah! We are talking right and it is literally on boom! You can find people talking about this phenomenon all around you in the cab, school, college, office, informal chats and almost everywhere. No wonder it deserves the hype as it is not only much talked about topic but it […]
Ransomware isn’t a new threat to the cyber world as its traces goes back to more than a decade now. It has affected users around the world on mass level duping millions of dollars in ransom and causing a serious threat to data security. But what makes ransomware-as-a-service (RaaS) distribution model reprehensible is, it has […]