How to Maximize Email Conversions Using Artificial Intelligence (Without Lifting a Finger)
When it comes to email marketing, there is no shortage of literature on how to maximize open rates, a/b test the best subject, and leverage in your email copy. While testing strategies play an integral role in increasing your email marketing performance, the crucial and painstaking piece of the process is getting your reader to become a customer.
The journey from email open to becoming a customer is a long and difficult path that requires a high level of persistence and nuance. In this article, I’m going to cover what you need to effectively nurture your leads by leveraging artificial intelligence. But before we do, let’s talk about how email chatbots, conversational marketing, and ai sales automation are being utilized today.
AI will work alongside humans to boost productivity and generate demand for sales and marketing teams
Headlines around artificial intelligence negatively portray the exponential benefits of AI, leading to a growing consensus that automation will replace sales and marketing teams. While the sweeping impact of AI is inevitable, AI technology today helps teams automate away the redundant, time-consuming tasks while opening up resources for higher-value projects.
This is more pertinent to email marketing. Traditional sales and marketing teams are tasked with manual tasks including manual follow-ups, meeting scheduling, and lead scoring. AI is automating this entire process and changing the way leads are pushed down the funnel.
Why traditional lead scoring and lead nurturing is dead
Lead nurturing for most marketing and sales organizations involves sending content based on their stage of the funnel. Page visits, email opens, content downloads, and website behavior are then used as a scoring system to gauge which leads are most likely to convert.
While this method has proved useful for many organizations, there are serious drawbacks to be considered. According to a DemandGen report, 59% of marketers say that their lead nurturing programs are failing.
This is because web behavior doesn’t necessarily reflect the unique needs and motivations of each individual lead. In order to gauge this effectively, you need two-way conversations at scale.
Automation and Artificial Intelligence to the Rescue
Instead of hiring hundreds of sales representatives to carry these conversations, AI-driven conversational marketing platforms can effectively pinpoint each lead’s unique challenges, timelines, and purchase authority. This human-like engagement is achieved through natural language processing (NLP) and machine learning, so humans aren’t left managing and tailoring each conversation by hand.
Additional Benefits of Adopting Conversational Marketing
Be available 24/7: Most companies don’t have a sales representative available 24/7 to speak to prospects and leads. AI chatbots can run while you’re offline and book meetings on your calendars directly.
Minimize friction: traditionally, leads need to fill out a form and wait for a sales representative to call them. The process can take hours, if not days, risking losing the crucial window of opportunity. An AI platform can push a lead down the funnel more accurately and at greater speeds.
Speak on their preferred medium: Customers are calling less and chatting more. With a conversational marketing platform, you can speak directly to a customer in a way that they communicate regularly on a day-to-day basis. Whether it’s via text, email, or a chatbot on your site, you can meet your customers on the channel they prefer to communicate.
Create an instant connection: Answering your prospect’s questions and paint points quickly and accurately can create a crucially positive first impression. It sets the tone for future communications.
How to Implement Conversational Marketing for Your Emails
While we’ve established the needs for a conversational marketing program, let’s discuss how we can leverage AI for your email program.
Step 1: Define your buyer personas
The first step is to be aligned on defining your ideal customer. Marketing and sales teams often possess different criteria of what qualifies as an MQL and an SQL, so the first step to creating alignment is to identify buyer profiles. Go beyond surface-level job statistics, and dig into your historical data to see what strategies and tactics have worked for you.
Step 2: Establish Your Lead Qualification Process
Now document what your current lead qualification process looks like. What does the handoff from marketing to sales look like? What are your definitions of a lead? What is your lead scoring and attribution model? Once you’ve successfully answered these questions, it’s time to get started with a platform that works for you.
Step 3: Identify Your Platform of Choice
Now that you have a full view on your greatest friction points, it’s time to go shopping for the right conversational marketing platform for you and your needs. Find a platform that provides comprehensive email capabilities including features like: meeting scheduling, meeting no-show follow-ups, AI-powered qualification, out-of-office follow ups, lead re-engagement, and more. Additionally, find a platform that provides comprehensive onboarding and training to ensure you’re up and running seamlessly and as quickly as possible.
Step 4: Create a Business Case
Once you’ve established a platform you’d like to move forward with, you need to establish a business case for your organization to consider the investment. In step two, you’ve established your biggest friction points. In this step, quantify how many hours you’ll save with a conversational marketing platform and put a dollar amount to that value. Once you’ve done so, you can create a business case and communicate your case more effectively to all your organization’s stakeholders.
Step 5: Work With Your Onboarding Manager
As mentioned previously, it’s important to find a platform that provides comprehensive onboarding and training. Work with your dedicated onboarding manager to see how you can effectively use their platform.
It’s Time to Start Closing More Deals with Email
There’s no better time to leverage AI for your sales and marketing operations. A robust conversational marketing platform can help you transform the way you qualify and close leads at scale. For more information on how to get started, visit exceed.ai today.
Yes, you are right! Email hygiene plays a vital role in your business. Always remember, a short but well-maintained clean list of email IDs is more effective than a long list of irrelevant contacts. Moreover, maintaining proper email hygiene improves the sender’s reputation & the deliverability rate of the content. Email marketing has come a […]
Do you love to chat online with your friends? Of course, you do. In fact, everyone is today using Facebook, Instagram, WhatsApp, or other messaging apps to stay connected with their loved ones. So here, if you wish to add some fun and visual elements to your plain text chat, you have plenty of great […]
Want to access geo-restricted sites, but don’t want to get into the nitty-gritty of technicalities? You are in luck. ClearVPN is just the right VPN for you. Unlike other VPNs in the market, ClearVPN lets you choose the activity you wish to perform, not the server. This makes using both a VPN and staying secure […]
Of course, you’ve spent a lot of money for your new Mac, and we understand how it can be frustrating when you see it starts working slow or any other unusual things happen, like an unexpected crash of apps. What happened with the expensive device and how to stop and prevent this problem? In our […]
Human nature is defined as the constant struggle of man and woman to fulfill their immediate needs, wants, and desires. Once that list is achieved, we want more and in a consumer-dominated world, there is nothing better than that. You may be a fan of fast internet speeds, however, you would also need other perks […]
Identity theft – what is it and how to protect yourself? At a time when there is an unlimited amount of information available to the individual via the Internet, and the development of technology and the increasingly complex operation of the public and social life require the exchange of large quantities of data, the right […]
Blockchain technology has advanced significantly since the launch of cryptocurrency in 2008. Today, entrepreneurs in various industries have embraced its value and technological advantage, trying to appropriate it for advancing their competitive edge on the market. Besides, blockchain may open up new doors due to its dispersed and flexible nature, helping companies through transparency, privacy, […]
Are you contemplating software expansion? The complexity of programming necessitates the need for an expert programmer. While anyone can pass out as a developer, it will help if you research the leading destinations to outsource software development specialists. This article factors in everything you need to know when looking for a software developer. Factors to […]
Learning management system, aka LMS, is the new way of learning. LMS is developed to help individual’s to create, manage and provide online courses. It allows students and teachers to learn and demonstrate their skills anytime and anywhere. Today, there are so many different LMS software available in the market with vivid features and functions, […]
As a new MacBook owner, you might be surprised by how much the computer has to offer. Apple engineers push for new macOS updates that come with the latest features and improve the overall user experience. If you are still new to the macOS environment, it is possible that you have not discovered quite a […]
The emergence of remote workers has been on the rise for the last few years. This is with a good reason as well. The e-learning solutions provided are not only for employees. Organizations are also implementing them in their day-to-day activities. Working remotely means that you have flexible schedules. You can be able to plan […]
If you are a Mac user, you probably already have a bittersweet relationship with Mac Finder. It is an indeed powerful file manager and graphical user interface tool for Macintosh. But, despite being the default Apple program, it lacks many features. Plus, Apple hasn’t made any efforts to update Finder in a long time. However, […]
It’s common knowledge that compressed zip files are easy to share and help to free space on your disk. However, if you want to extract data from your zipped files, you need a zip file extractor. A tool that can decompress your data quickly and make it easily accessible for you. Usually, a zip tool […]
Does a little permanent black or colored spot on your LCD, OLED, or TFT screen annoy you? If yes, then before calling a repair guy or ordering a new screen, wait for a second and try to understand the stuck pixel concept. Once you get the hang of pixels, you can save your warranty for […]
In the current scenario of an online environment, Porn is all over the Internet. Online Pornography has become a bad habit of digital life. Children are growing up in the digital world. Every kid has access to smartphones. Using smartphones, any kid can easily access the Internet. Thus, it has increased the kid’s risk of […]