We all know that relevancy and authority are the two major factors when it comes to search engine optimization. Obviously, links and their quality matter a lot. For the on-page optimization total page, on-page articles, and many more factors are taken into consideration.
The common question these days about SEO is related to the amount of article on a particular webpage, for example, the number of words a content should have. At the ocean office, this kind of discussion keeps on happening on a regular basis.
After researching details regarding this ongoing debate, I find that the high amount of words in an article would help you to enhance your ranking. But on the other side, it also might hurt it. Hence, you should not just start injecting tons of words into your content only to increase the word count.
You always should remember that good quality content will still work as a helping hand for you.
Verification in Support of Word Count Boosting Rankings
Before getting into detail, let’s review some confirmations of a number of words playing a decisive role in the ranking of sites. Not long ago, the website known as Backlinko examined almost 1 million results of searches to figure out what factors search engines look to enhance the rankings.
Backlinko’s Brian Dean stated that “According to the data of SEMRush related to search engine result pages data, we figured out that the content having a higher number of words tends to rank at the top in Google’s search result. The average number of words of materials on Google first page result is about 1890 words.
This research is enough to prove that word count with word counter tool undoubtedly play a role when it comes to ranking. So, is it better to keep the number of your word count more prominent? Well, the answer to it is yes as well as no.
Many results stated that lengthy articles tend to have a better rank. Moving back to 2012, a study done by SerpIQ indicated that the top 10 articles of Google results were having a word count of more than 2000 words. Another effect also states that the average number of words for a page which is ranked first is approximate of 2450 words.
From all these all results, it is pretty easy to conclude that search engines like Google evidently value high word count. But whenever you are creating contents for your site or your page, you must not keep checking your word count through a word counter continuously.
The thing you should worry about is the quality of your content. You must get some useful details regarding your product mainly on the landing pages of your site. If you post blogs then for them getting good data to rely on is a better approach.
Always remember that you should post quality articles which engage visitors, where all the visitors who come to your site want to stay on your page and wish to revisit it. Furthermore, posting images also help a lot. According to Backlinko’s the websites which post at least a single image perform better than the ones which comprise of no pictures. Last but not least, break up your content into sections which ultimately improve the experience of your visitors.
Never Sacrifice the Experience of Your Users
Before posting any article always ensure that you are uploading an engaging article or something that is informational or user can relate to. There is no need to post a blog post or article of more number of words. Also, you must not upload a 2500 words content, which in reality should not be so extended. Not only one, but there are several reasons because of which you should avoid these practices.
First of all, we all know that quality links are one of the most significant factors in SEO as it directly impacts the ranking of your page. If you upload a bad quality content on your site, not a single person will want to link it. The materials which are of high quality, despite their word count, have more chances to earn links which means more opportunities for enhancement in the ranking of the site in search engines like Google.
The other issue which most of the sites face is bounce rate. For instance, if a webpage has a content of 2500 words which is not necessary as not all the web pages need to post 2500 words and it all depends on the type of the page whether it is an informational page, blog post, or a product page.
So, if a visitor jumps on to your page and finds no useful material, then the chances are that they will leave your page which will decrease the time they spend on your page. This will eventually affect your website’s performance.
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