Five Ways SEO Can Benefit Your Website

seo-benefits

Last updated on November 11th, 2021 at 1:18 pm

It’s literally impossible to run a business without a digital presence nowadays. Twenty years ago, the internet was just one of the ways that prospective clients could learn about your product. Now, it’s almost impossible to imagine that someone will learn about your brand somewhere else. 

Thus, you need to make sure that your business appears at the top of the browser’s search. And the best way to do it is via search engine optimization. SEO makes your business more visible, as prospective customers will come across your site by simply googling the keywords. 

Most likely, you’ve learned about it when checking out how SEO Services can improve your website traffic flow. You’ve learned how to do keyword research, and how SEO enhances your position in the marketplace. Yet, that’s just the tip of the iceberg on how search engine optimization benefits your website. 

Before we go into a deeper understanding of how to do SEO, let’s go through the myths about it. There are three popular myths about search engine optimization. If you believe them, it may lead to half-baked results. So, let’s check them out without any further ado.

Optimizing your website is quick and easy. That’s the most popular misconception about SEO. Of course, there are services that promise great results within several weeks, but that’s most likely a lot of baloney. It may take several months before results become visible. Rely only on those who offer an outlined strategy with a realistic timeline for the outcome. 

Keyword optimization is the most important thing. While it’s not a complete misconception, the idea is dated, to say at least. Since 2013, Google is prioritizing user intent over the exact keyword use. No need to focus on specific words, just make sure that they are being filled naturally in the content to address the intent behind them. 

It’s a must to use keywords with high search value. When doing keyword research, you definitely came across this misconception. The point is that keywords with a high search value are extremely competitive. Hoping that you would be able to compete with other sites that already have them in use is, at least, unrealistic. It is better to focus on specific keywords that apply exclusively to your business. 

Now, after learning the most popular misconceptions about SEO research, it’s time to figure out its benefits. 

Targeting Quality Traffic

The best thing about SEO is that it’s an inbound marketing strategy. You know about the outbound marketing strategy. Cold calls, email campaigns, and interruptive ads. And you surely know the standard reaction to outbound marketing. Cold calls result in questions like “Where did you get my number?”. Email campaigns are regarded as mere spam. 

The interruptive ads are just beyond annoying. As a result, prospective customers are not interested in your product. They don’t want anything to do with it. That’s the main problem with the outbound strategy. It is focused on marketers rather than on prospective customers. 

Inbound marketing strategy, on the other hand, doesn’t aim at aggressive outreach. Instead, it makes information about your brand available, so prospective clients can learn about you whenever they want.

Instead of interrupting their daily routines with aggressive promotion of your business, an inbound marketing strategy allows you to attract people that are actively looking for information that is related to your business or product. Thus, you gain customers at the time when they are considering buying something from you. 

Cheaper Advertising

You can opt for the PPC ads, which will cost you between $0.75 and $5 per click. And PPC ads do work, as they are responsible for over 70% of search results. Still, if your website ranks high thanks to search engine optimization, there’s no need to spend money on the ads. 

All in all, you need to invest in the promotion of your website. And it is better to invest in all possible ways of promotion. Thus, you can invest in both PPC ads and SEO strategy. When SEO starts providing you with the desired results, you can drop the ads, or at least cut the budget for them.

SEO Helps with PR

While it may seem that SEO and PR have nothing to do with each other, there’s a greater connection between them than it may seem. Both SEO and PR rely heavily on link building. And getting links from other reputable websites is one of the main aspects of the search engine optimization strategy. 

PR strategy is often connected with getting publications or influencers to talk about your business. But one of the SEO’s tasks is identifying the prospects of being covered in blogs, news publications, and other platforms. Link building helps to find ways to get your product in front of prospective consumers. 

Thus, while methods may differ, the idea behind both is quite the same. And using one method for helping another is a great way to promote your business and gain the desired visibility. 

Building Brand’s Credibility

Ranking in the top three in search results displays you as one of the top players on the market. This gives prospective consumers an idea that the product that you offer is better than others. That’s the first step of building your brand’s credibility. Further, you should: 

  • gain digital visibility;
  • encourage local prospects to visit your business;
  • encourage customers to write testimonials.

You can get digital visibility worldwide, but local SEO helps greatly in showing your trustworthiness. It is especially beneficial if you own a small business that has an offline presence. Customers will get encouraged to visit your land-based location. And if your service is great, you can get testimonials, which will help your online image. 

Moving Ahead of Competition

The best thing about SEO – it can help you move ahead of the competition. Getting your brand more recognizable fortifies your leading position in the field. Thus, you’re being considered by the prospects to be more secure and the first choice when it comes to searching for the product. 

Most businesses use SEO, and improving it would allow you to keep up with your competitors, and ideally – move ahead of them. And you can do it without annoying prospective customers or wasting money on PPC ads. Just allow SEO to get your brand more digital presence.

Conclusion

There are many ways to consolidate your digital presence. You can do it using webinars or visual content. Still, SEO will come at the top of your priorities for enhancing brand awareness. According to the study conducted by Hubspot, these are the most popular tools for reinforcing businesses’ presence online:

  • Growing SEO – 61%
  • Blog content creation – 53%
  • Content distribution – 47%
  • Marketing automation – 40%
  • Interactive content creation – 38%
  • Visual content creation – 31%
  • Long-form videos – 28%
  • How-to-do videos – 24%
  • Webinars – 19%
  • Freemium trials – 6%

Digitalization provides businesses with myriads of opportunities for your brand’s visibility. Of course, it is important to understand the requirements of your business in particular. Still, SEO remains one of the best strategies that can help you win the competition. So, make sure to use search engine optimization to your benefit. 

Leave a comment

Your email address will not be published. Required fields are marked *

Popular Post

Recent Post

Seven Best-Hidden Spy Apps For Students

By TechCommuters / October 11, 2021

Technology is advancing at an alarming rate, with most people jumping onto the new trend without fully understanding what these advancements entail or the consequences. It is also a widely known fact that many people do not read the terms and conditions of the new apps. So, the following seven apps will help you keep […]

Top 5 Best Apps to Boost Your Academic Writing Skills

By TechCommuters / October 11, 2021

Most students find it hard to write a comprehensive academic essay within the given timeframe. It becomes quite challenging and equally stressful to complete the assigned task, especially when the deadline is near. However, there are certainapps for writing essaysthat will help you deliver top-quality assignments. Best Essay Writing Apps to Improve Writing Skills There […]

What is brand risk protection and why does it matter?

By TechCommuters / October 6, 2021

Today’s security professionals have become familiar with the idea that every organization has an attack surface that describes its global exposure to threats against internal and cloud applications, devices, users, and data.  The attack surface grows as greater connectivity, cloud applications and myriad new types of device are adopted as an organization expands its digital […]

How to Keep Yourself & Your Devices Safe Online

By TechCommuters / October 1, 2021

Worldwide, more and more people are doing what they can to protect themselves and their data. Considering we live in a world that is so connected, with everything from work to our social lives and entertainment happening online, protection is a must. Staying safe online isn’t as difficult as you think either; it just requires […]

How To Join a FaceTime Call From an Android or Windows Web

By TechCommuters / September 26, 2021

Finally, iOS 15 is now available to download, and it has brought many surprises along. The biggest iOS 15 surprise is that now Apple users can FaceTime with non-Apple users. Yep, you no longer need to use Zoom or Microsoft Teams to make video calls. Instead, Apple has allowed people to join a FaceTime call […]

How to Use VPN on Synology NAS

By TechCommuters / September 25, 2021

We all want to secure our remote access for daily needs & projects. But how to get it done is a big question. Using a VPN this problem can be easily solved as it creates an encrypted tunnel to secure network connection.  Acronym for Virtual Private Network (VPN) hides IP addresses allowing users to navigate […]

5 Best Lead Generation Software for 2021

By TechCommuters / September 22, 2021

Are you looking for the best lead generation software? Then don’t look for the tool that can boost your sales or customer base. In fact, search for the tool that can integrate your CRM software for better KPIs and analytics. Lead capture software can do a lot more than improving your sales or traffic. It […]

5 Best Label Designing and Printing Software in 2021

By TechCommuters / September 19, 2021

Be it product branding or marketing; labels play a significant role in selling a product. In fact, the label helps to distinguish your products from others.  Therefore, the designing and printing of your product label need to be perfect. And for this, we will talk about the best 5 label designing and printing software in […]

Top 3 Apps to Add to Your Android Phone

By TechCommuters / September 17, 2021

The following apps are tops. They have become popular with Android, so if you’re on the lookout for good and useful applications, it may be that you have a few of these apps already. There are many amazing apps for Android in the market but a few outshine the rest. Just about everyone finds these […]

Review – Light Mi Neo Sync Box & TV Backlight Kit

By TechCommuters / September 15, 2021

While scrolling through Netflix, do you feel you’ve seen it all? Well, if that’s the case let us add some spice to it and shed new light on streaming services, gaming, Blu-rays, etc. Wondering how that would be possible? Well, using Light Mi Neo the best and pocket-friendly alternative to Philips’s sync box you can […]

How to make money online?

By TechCommuters / September 14, 2021

We are living in an era where many platforms give you a space to create different kinds of content and there are different ways through which you can showcase your skills and talent and can earn a pretty good amount of money. You won’t be just earning money but you will also learn a lot […]

CamSurf Review: A Better Way to Make Friends and Find Dates?

By TechCommuters / September 10, 2021

Due to recent events, the way people meet and greet has totally changed. Now, you no longer find dates or make friends in social gatherings or via mutual friends. Today, everything is virtual — from work to making new friends. Therefore, virtual dating and chat apps are getting highly popular these days. Among all the […]

5 Best Instagram Password Cracker Tools in 2021

By TechCommuters / September 8, 2021

Do you have a genuine reason to hack someone’s Instagram password? For instance, you want to keep an eye on your teen’s Instagram activities; your friend has forgotten his or her IG password or something else. Here if you have a legitimate reason to hack Instagram password, there are numerous legal Instagram password cracker tools […]

5 Best Augmented Reality Apps for Android and iOS in 2021

By TechCommuters / September 6, 2021

If you are wondering that augmented reality-based applications are still very far in the future, you are wrong. Today, AR-oriented websites and mobile applications are being developed rapidly; just look at the Apple 12 or EaseUS MobiMover websites to check mind-blowing AR effects. Additionally, users are nowadays looking for more realistic and personalized experiences from […]

How to Fix Instagram Reels Not Working (10 Methods)

By TechCommuters / September 4, 2021

Whether you want to follow the latest trends or wish to engage with your Instagram followers, IG Reels can help you with everything. But what if Instagram Reels are not working for you? Sounds scary! But it is possible. Despite Instagram being one of the most popular photos sharing platforms, it still faces numerous technical […]