Five Ways SEO Can Benefit Your Website
It’s literally impossible to run a business without a digital presence nowadays. Twenty years ago, the internet was just one of the ways that prospective clients could learn about your product. Now, it’s almost impossible to imagine that someone will learn about your brand somewhere else.
Thus, you need to make sure that your business appears at the top of the browser’s search. And the best way to do it is via search engine optimization. SEO makes your business more visible, as prospective customers will come across your site by simply googling the keywords.
Most likely, you’ve learned about it when checking out how SEO Services can improve your website traffic flow. You’ve learned how to do keyword research, and how SEO enhances your position in the marketplace. Yet, that’s just the tip of the iceberg on how search engine optimization benefits your website.
Before we go into a deeper understanding of how to do SEO, let’s go through the myths about it. There are three popular myths about search engine optimization. If you believe them, it may lead to half-baked results. So, let’s check them out without any further ado.
Optimizing your website is quick and easy. That’s the most popular misconception about SEO. Of course, there are services that promise great results within several weeks, but that’s most likely a lot of baloney. It may take several months before results become visible. Rely only on those who offer an outlined strategy with a realistic timeline for the outcome.
Keyword optimization is the most important thing. While it’s not a complete misconception, the idea is dated, to say at least. Since 2013, Google is prioritizing user intent over the exact keyword use. No need to focus on specific words, just make sure that they are being filled naturally in the content to address the intent behind them.
It’s a must to use keywords with high search value. When doing keyword research, you definitely came across this misconception. The point is that keywords with a high search value are extremely competitive. Hoping that you would be able to compete with other sites that already have them in use is, at least, unrealistic. It is better to focus on specific keywords that apply exclusively to your business.
Now, after learning the most popular misconceptions about SEO research, it’s time to figure out its benefits.
Targeting Quality Traffic
The best thing about SEO is that it’s an inbound marketing strategy. You know about the outbound marketing strategy. Cold calls, email campaigns, and interruptive ads. And you surely know the standard reaction to outbound marketing. Cold calls result in questions like “Where did you get my number?”. Email campaigns are regarded as mere spam.
The interruptive ads are just beyond annoying. As a result, prospective customers are not interested in your product. They don’t want anything to do with it. That’s the main problem with the outbound strategy. It is focused on marketers rather than on prospective customers.
Inbound marketing strategy, on the other hand, doesn’t aim at aggressive outreach. Instead, it makes information about your brand available, so prospective clients can learn about you whenever they want.
Instead of interrupting their daily routines with aggressive promotion of your business, an inbound marketing strategy allows you to attract people that are actively looking for information that is related to your business or product. Thus, you gain customers at the time when they are considering buying something from you.
You can opt for the PPC ads, which will cost you between $0.75 and $5 per click. And PPC ads do work, as they are responsible for over 70% of search results. Still, if your website ranks high thanks to search engine optimization, there’s no need to spend money on the ads.
All in all, you need to invest in the promotion of your website. And it is better to invest in all possible ways of promotion. Thus, you can invest in both PPC ads and SEO strategy. When SEO starts providing you with the desired results, you can drop the ads, or at least cut the budget for them.
SEO Helps with PR
While it may seem that SEO and PR have nothing to do with each other, there’s a greater connection between them than it may seem. Both SEO and PR rely heavily on link building. And getting links from other reputable websites is one of the main aspects of the search engine optimization strategy.
PR strategy is often connected with getting publications or influencers to talk about your business. But one of the SEO’s tasks is identifying the prospects of being covered in blogs, news publications, and other platforms. Link building helps to find ways to get your product in front of prospective consumers.
Thus, while methods may differ, the idea behind both is quite the same. And using one method for helping another is a great way to promote your business and gain the desired visibility.
Building Brand’s Credibility
Ranking in the top three in search results displays you as one of the top players on the market. This gives prospective consumers an idea that the product that you offer is better than others. That’s the first step of building your brand’s credibility. Further, you should:
- gain digital visibility;
- encourage local prospects to visit your business;
- encourage customers to write testimonials.
You can get digital visibility worldwide, but local SEO helps greatly in showing your trustworthiness. It is especially beneficial if you own a small business that has an offline presence. Customers will get encouraged to visit your land-based location. And if your service is great, you can get testimonials, which will help your online image.
Moving Ahead of Competition
The best thing about SEO – it can help you move ahead of the competition. Getting your brand more recognizable fortifies your leading position in the field. Thus, you’re being considered by the prospects to be more secure and the first choice when it comes to searching for the product.
Most businesses use SEO, and improving it would allow you to keep up with your competitors, and ideally – move ahead of them. And you can do it without annoying prospective customers or wasting money on PPC ads. Just allow SEO to get your brand more digital presence.
There are many ways to consolidate your digital presence. You can do it using webinars or visual content. Still, SEO will come at the top of your priorities for enhancing brand awareness. According to the study conducted by Hubspot, these are the most popular tools for reinforcing businesses’ presence online:
- Growing SEO – 61%
- Blog content creation – 53%
- Content distribution – 47%
- Marketing automation – 40%
- Interactive content creation – 38%
- Visual content creation – 31%
- Long-form videos – 28%
- How-to-do videos – 24%
- Webinars – 19%
- Freemium trials – 6%
Digitalization provides businesses with myriads of opportunities for your brand’s visibility. Of course, it is important to understand the requirements of your business in particular. Still, SEO remains one of the best strategies that can help you win the competition. So, make sure to use search engine optimization to your benefit.
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