Five Design Strategies For a Successful B2B App

Design Strategies For a Successful B2B App

Last updated on January 17th, 2024 at 11:36 am

Mobile applications gave such leverage to businesses that it created a booming B2B e-commerce platform. That, in turn, gave birth to over three million apps and counting. So, it would be almost impossible for a business to make a dent in that digital jungle. A fixed price app development agency could then be your best bet in coming up with a B2B mobile app that could cut through to your target audience.

The key to a successful B2B app boils down to a design strategy based on user-experience or UX research. Thus, any venture into app development by merely relying on UI design would not be enough. An eye-candy app does not generate as much ROI as a user-centered app.

In general, an app design agency that is well-versed in UX research observes the following design strategies: 

Instantly visible call-to-action elements 

Customers are too often busy to be searching for a button. Thus, the CTA buttons should be immediately visible in all tabs, pages, or modules of the app.

A series of app iterations or releases by the app design agency should be able to identify the most effective color, shape, orientation, contrast, and placement of the CTA elements. The final design should then result in higher conversion rates.

Instantly available core data

This design strategy applies to both apps and websites. Users take a few minutes or even seconds to determine whether to stay in or leave an app or a site. This fact means that the size of the copy should be short (or long) enough to be scannable and digestible.

Users must immediately capture critical information at the landing page or main tab. The same should contain the value proposition and the option for contact. However, the amount of data should not overwhelm or confuse users.

Implementation of color psychology

A fixed price app development agency with excellent UX research uses the power of color psychology to help send the right message and initiate desired user actions. It is a careful balance between what makes the app attractive and what makes it compelling.

Relevant to this strategy is the use of complementary graphics or visuals. Their use should trigger a better perception of the copy and lead to a favorable CTA response.

Promo and special offers

Nothing triggers positive CTA responses quicker than the opportunity to exploit fast and original value propositions and benefits. Such special offers should be attainable in a few steps or strokes as possible and accessible anywhere within the app.

Feasibility to contact duty holders anytime

Contact information can be in the form of a phone number and a physical address or location. It could also include email addresses, messenger links, instant chat window, and contact forms. A clickable phone number will provide a better form of support so that users can immediately call without navigating away from the app. A clickable address can provide a map of your business location, as well.

Ultimately, your collaboration with an app design agency could provide you with the same leverage enjoyed by the leading B2B organizations. There is an increasing rate of mobile-based transactions, and it will increase greatly by the end of 2020.

The good news is that there is no foreseeable decline in the number of mobile users and their satisfaction rate in mobile engagement. Therefore, with your business armed with a well-developed B2B app, it will keep reaching greater heights.

Author Bio:

Dinesh Lakhwani

Dinesh Lakhwani, the entrepreneurial brain behind “TechCommuters,” achieved big things in the tech world. He started the company to make smart and user-friendly tech solutions. Thanks to his sharp thinking, focus on quality and the motto of never giving up, TechCommuters became a top player in the industry. His commitment to excellence has propelled the company to a leading position in the industry.

Leave a comment

Your email address will not be published. Required fields are marked *

Popular Post

Recent Post

How to Be a Better Project Manager

By TechCommuters / December 2, 2021

The role of the project manager is to provide you and your team with the goals, organizational systems, and feedback necessary for creating a positive workplace result. Everything from coding to content development can benefit from a high-quality project manager. This article will cover some of the actionable steps you can take to become better […]

How to Use a Dedicated Server for Gaming

By TechCommuters / December 2, 2021

Online multiplayer games offer the chance to connect and compete with your friends, meet new people, and work collaboratively to build something great. If you’re ready to take your online gaming experience to the next level, a dedicated server is a great option for hosting. Instead of operating game servers from your own hardware, you’ll […]

Importance of the Best Mirrorless Camera for Travelling

By TechCommuters / December 1, 2021

It can be difficult to find the best mirrorless camera for under 1000 dollars. This blog post discusses some of the best models on the market and provides a link to Amazon where you can purchase them. We are going to give you a couple of the best mirrorless cameras that are under 1000. We […]

How to Reset Network Settings on a Mac

By TechCommuters / December 1, 2021

Macs are usually always trustworthy, although you may experience issues attaching to the web or experiencing poor surfing speeds at times. The web may be operating well on your additional devices, which might be frustrating. That’s not always clear what’s causing an issue, or whether one exists at all. When you discover yourself in a […]

How to Create a Timeline in Google Slides

By TechCommuters / November 29, 2021

Timelines are an excellent method for displaying sequential listings of activities from start to end. It is a visual display of information that includes lists, charts, or visuals. A timeline is written down and organized in the same chronological sequence. A timeline is a smart method to condense information and better explain your brand using […]

How to Undo and Redo on a Mac

By TechCommuters / November 27, 2021

Almost every Mac software includes the option to implement an “Undo,” that would be, to overturn the previous action. Similarly, practically every single Mac software offers the capability to “Redo,” that would be, to completely upend the most recently undone operation. The Mac shortcut keys for doing Undo as well as Redo have always been […]

How to Increase Internet Speed on Windows 10

By TechCommuters / November 26, 2021

Internet connectivity is a mandated requirement for many routine works on Windows 10 systems. Whether it is some official work or personal work, having a smooth internet connection is important for both. However, internet connectivity is not so smooth for all Windows 10 users. This is due to multiple reasons like geographical issues, increased traffic, […]

How to upgrade to Windows 11 for free

By TechCommuters / November 25, 2021

Windows 11 offers the ultimate experience to the users and comes with multiple features. Hence, all devices require an updated version of Windows for seamless operations. Many times a user has to go to purchase the costly Windows 11. Due to the cost constraints, it is not feasible for all Windows users to purchase the […]

11 Best File Encryption Software for 2024

By TechCommuters / November 24, 2021

The finest encryption software enables keeping your files private and safe for security considerations, as well as protecting them against intrusion. When it relates to securing your data and documents, encryption software seems to have become increasingly vital. Hacking attempts and privacy breaches have made it simpler for total strangers to access the most private […]

How to record screen on Windows 10/11

By TechCommuters / November 23, 2021

Have you often pondered how to display your desktop on whether you’re a Windows 11,10 user or recently updated towards the beta windows version 11? It is a question that almost all of us have asked. Using a display capturing app is the most straightforward approach to record a screen. And TweakShot is one of […]