Five Design Strategies For a Successful B2B App

By / December 20, 2019

Mobile applications gave such leverage to businesses that it created a booming B2B e-commerce platform. That, in turn, gave birth to over three million apps and counting. So, it would be almost impossible for a business to make a dent in that digital jungle. A fixed price app development agency could then be your best bet in coming up with a B2B mobile app that could cut through to your target audience.

The key to a successful B2B app boils down to a design strategy based on user-experience or UX research. Thus, any venture into app development by merely relying on UI design would not be enough. An eye-candy app does not generate as much ROI as a user-centered app.

In general, an app design agency that is well-versed in UX research observes the following design strategies: 

Instantly visible call-to-action elements 

Customers are too often busy to be searching for a button. Thus, the CTA buttons should be immediately visible in all tabs, pages, or modules of the app.

A series of app iterations or releases by the app design agency should be able to identify the most effective color, shape, orientation, contrast, and placement of the CTA elements. The final design should then result in higher conversion rates.

Instantly available core data

This design strategy applies to both apps and websites. Users take a few minutes or even seconds to determine whether to stay in or leave an app or a site. This fact means that the size of the copy should be short (or long) enough to be scannable and digestible.

Users must immediately capture critical information at the landing page or main tab. The same should contain the value proposition and the option for contact. However, the amount of data should not overwhelm or confuse users.

Implementation of color psychology

A fixed price app development agency with excellent UX research uses the power of color psychology to help send the right message and initiate desired user actions. It is a careful balance between what makes the app attractive and what makes it compelling.

Relevant to this strategy is the use of complementary graphics or visuals. Their use should trigger a better perception of the copy and lead to a favorable CTA response.

Promo and special offers

Nothing triggers positive CTA responses quicker than the opportunity to exploit fast and original value propositions and benefits. Such special offers should be attainable in a few steps or strokes as possible and accessible anywhere within the app.

Feasibility to contact duty holders anytime

Contact information can be in the form of a phone number and a physical address or location. It could also include email addresses, messenger links, instant chat window, and contact forms. A clickable phone number will provide a better form of support so that users can immediately call without navigating away from the app. A clickable address can provide a map of your business location, as well.

Ultimately, your collaboration with an app design agency could provide you with the same leverage enjoyed by the leading B2B organizations. There is an increasing rate of mobile-based transactions, and it will increase greatly by the end of 2020.

The good news is that there is no foreseeable decline in the number of mobile users and their satisfaction rate in mobile engagement. Therefore, with your business armed with a well-developed B2B app, it will keep reaching greater heights.

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