Learn Why Explainer Video Industry Is Moving up in the World

The internet is now full of videos from all categories, ranging from educational, informative, entertaining, and promotional videos. This has led many entrepreneurs to adopt the advancing technology to grow their businesses through live-action and animated videos. Maybe if you were asked, did you ever think there shall come a time when the internet will be flooded with all types of videos? You only need to watch the video before deciding what to buy? Only dedicated and competent business people understand the magic carried in the online videos. They can now use them to their advantage.

To understand why these videos are in high demand currently, you need to learn what is an explainer video and why every business needs an explainer video as a marketing strategy.

What Is an Explainer Video?

According to the recent prediction by marketing strategists, almost 80% of the total internet traffic will be videos by 2021. This means both startups and established businesses are running with time to adopt trendy actions and include short videos to the product websites. The video can be a short animated clip that introduces the product or an extended action video that gives full details of the product. For those who like watching short videos, an explainer video is all you need to get a summary of the product before buying it.

An explainer video is a short animated clip that explains various sophisticated problems or business, product, and service concepts to the potential customers in the simplest way. The explainer video aims to simplify the complicated theories and break them down into simple ideas for the viewer to understand easily. As a startup entrepreneur, imagine how long it will take you to reach a hundred buyers and explain to them face-to-face why they should buy your new product or service. 

Explainer video goes to a vast network of buyers within seconds, attracting more traffic to your website. To understand why the explainer video industry is fast-growing, look at the following benefits of explainer videos.

Benefits of Using an Explainer Video

There are various reasons why the explainer video industry fast moving up to be absorbed by many businesses, including the following;

It Effectively Grabs the Audience Attention

How to get the attention of your audience is like a million steps for your business. Imagine how many people will turn and listen to you whenever you try to introduce a totally new product to them? According to a recent report, the average human attention span is currently below nine seconds, even below the average attention span. The best way to win your audience’s attention is by including an enticing video that will glue your viewer to the page.

This is because the human brain is more attracted to an entertainment video than traditional written content. When your audiences look at the compelling explainer video, their minds command them to continue watching and digest the new ideas. As a result, more traffic is directed to your product page, which maximizes purchases.

Simplifies Complex Topics

Not every visitor will rush to buy a new product from your page before understanding every intricate detail about the product. Again, not every customer will read all the complex and technical information about your products before buying them. Thus, you need to explain to them in detail and explain why they should spend their hard-earned money on the products. Since business is all about competition, you cannot risk losing your customers because you failed to give them the best reasons to buy from you. However, how do you convince them? Let an explainer video do that for you.

An explainer video helps to explain complex topics about the product, including the software, specialized equipment, and how to use it. For instance, around 98% of people learned about something new after watching an explainer video. Consequently, using creative and exciting images and characters simplifies your audience’s understanding of the importance of the product and service.

Improves Your Traffic SEO

If there are no viewers, your online business is not likely to survive soon. So, what is this critical factor that determines the survival of online businesses? The most straightforward answer is the traffic attracted to your product site. And the only way to increase our web traffic is by embedding an exciting video on your site. Surprisingly, Google loves videos. That is why whenever you search for anything, you are likely to meet a list of videos on the first page. This means your website will get a higher SEO ranking if you integrate a top-notch video on your product page.

Moreover, almost 50% of search engine users are likely to find your site if you include an explainer video in your content. Again, the users will spend more time watching your video if it is interesting, bringing in more views that grow your online business. Remember, the more click you get, the higher your business’s chances of survival over your competitors.

More Appealing to Mobile Users

Almost every adult now owns a smartphone. Luckily, the modern smartphone is now capable of doing everything that a computer does, meaning you can perform all online businesses through your smart device, anytime, anywhere.

Furthermore, more internet users are now shifting their devoted time to smartphones. This means they can easily access and watch explainer videos due to their crucial content size that perfectly fits smartphone screens. Therefore, the explainer video industry’s growth is highly attributed to the increasing demand for smartphones since mobile users can easily edit high-quality video content that fits their experience.

Final Words

There is more to be said about the explainer video industry. Suppose you have not yet adopted the technology. In that case, it is wise to learn how to use explainer videos in your product site, the type of target audience you intend to attract, and the possible drawbacks of using explainer videos. However, the trend is growing, and many entrepreneurs effectively use it to their advantage and grow their businesses. If you are still thinking about why your business needs to employ an explainer video, the best question would be, what are you waiting for?

Leave a comment

Your email address will not be published. Required fields are marked *

Popular Post

Recent Post

DeltaTrainer Partners with Anytime Fitness – World’s Largest Gym Chain

By TechCommuters / February 22, 2021

Over the years a lot has changed in front of our eyes. Where some old technologies died some emerged and sculpted our future. This made us endure the pandemic and accept the new way of living. With that said the healthcare industry is changing rapidly and implementing technology to reach the masses. The latest example […]

How to Fix Bluetooth Not Working in Windows 10?

By TechCommuters / February 21, 2021

Whether you want to share files or connect wireless devices with your Windows 10 laptop, Bluetooth is a great tool for it. However, Windows often Bluetooth does not work properly, or you can’t connect devices to your computer.  “Bluetooth not working in Windows 10” is a common issue, but it can be frustrating when you […]

Wondershare MirrorGo: The Best Mirroring Tool for Windows

By TechCommuters / February 19, 2021

Humans are never satisfied with what they have, due to this they always want something more and different. With that said, over the years the screen size of our smartphone has changed, yet we all look for options to increase display size, right? If you too want to increase the phone’s aspect ratio, you are […]

How to Fix “Zoom Share Screen Not Working”—10 Quick Solutions

By TechCommuters / February 18, 2021

When you are in the middle of an important Zoom meeting with your boss or hosting a Zoom webinar for your peers—and suddenly you realize that the Zoom share screen is not working for you.  This is going to be a very frustrating situation, especially when you can’t figure out the reason behind the Zoom […]

Shells – Your Personal Workspace on Cloud

By TechCommuters / February 17, 2021

The concept of cloud computing, virtual machines is not new, yet Shell’s new entry in this market is gaining a lot of attention. Using this virtual desktop environment, driven by a cloud computer you can access data from anywhere, anytime. But what makes it different from others in the market? To know more and get […]

10 Best Winzip Alternatives for Windows and Mac in 2021

By TechCommuters / February 16, 2021

When you want to compress files to free up space on disk or quickly email them, WinZip is the best software to create and extract archive files—but it’s not the only solution. There are much better and powerful WinZip alternatives available that can offer more features than just file compression and decompression. On the top, […]

10 Best Online Reading Apps for Android & iOS in 2021

By TechCommuters / February 14, 2021

For a voracious reader, it is a dream come true to read anytime and anywhere. Fortunately, now with online reading apps, readers can carry their favorite books everywhere. For both Android and iOS platforms, there are numerous online book reading apps available in 2021 that allows them to read on subways, planes, or beaches.  In […]

10 Best Duplicate Photo Remover for Mac in 2021

By TechCommuters / February 12, 2021

Whether you are a professional photographer or someone who likes to capture every moment of their lives, you must often end up with a full MacBook memory—resulting in low speed, performance, and several programming glitches. Now, you don’t need to invest in a new Apple laptop or expensive portable memory storage devices to address this […]

IObit Driver Booster: Complete Review

By TechCommuters / February 10, 2021

Drivers are one of the primary components to run a computer system. It acts as the bridge to create a communication between the hardware component of the system with the operating system. It is essential to regularly update drivers to improve performance, fix the bugs, and maintain the overall system stability. However, your device might […]

10 Best Duplicate Photos Remover for iOS in 2021

By TechCommuters / February 9, 2021

Usually, when you experience a beautiful family moment or a candid scene, you immediately use your iPhone to click countless photos to capture a perfect one. However, when you take multiple high-resolution shots from your fantastic iOS camera, it is going to clog your device’s memory and eventually slows down its speed. On the top, […]