The internet is now full of videos from all categories, ranging from educational, informative, entertaining, and promotional videos. This has led many entrepreneurs to adopt the advancing technology to grow their businesses through live-action and animated videos. Maybe if you were asked, did you ever think there shall come a time when the internet will be flooded with all types of videos? You only need to watch the video before deciding what to buy? Only dedicated and competent business people understand the magic carried in the online videos. They can now use them to their advantage.
To understand why these videos are in high demand currently, you need to learn what is an explainer video and why every business needs an explainer video as a marketing strategy.
According to the recent prediction by marketing strategists, almost 80% of the total internet traffic will be videos by 2021. This means both startups and established businesses are running with time to adopt trendy actions and include short videos to the product websites. The video can be a short animated clip that introduces the product or an extended action video that gives full details of the product. For those who like watching short videos, an explainer video is all you need to get a summary of the product before buying it.
An explainer video is a short animated clip that explains various sophisticated problems or business, product, and service concepts to the potential customers in the simplest way. The explainer video aims to simplify the complicated theories and break them down into simple ideas for the viewer to understand easily. As a startup entrepreneur, imagine how long it will take you to reach a hundred buyers and explain to them face-to-face why they should buy your new product or service.
Explainer video goes to a vast network of buyers within seconds, attracting more traffic to your website. To understand why the explainer video industry is fast-growing, look at the following benefits of explainer videos.
There are various reasons why the explainer video industry fast moving up to be absorbed by many businesses, including the following;
How to get the attention of your audience is like a million steps for your business. Imagine how many people will turn and listen to you whenever you try to introduce a totally new product to them? According to a recent report, the average human attention span is currently below nine seconds, even below the average attention span. The best way to win your audience’s attention is by including an enticing video that will glue your viewer to the page.
This is because the human brain is more attracted to an entertainment video than traditional written content. When your audiences look at the compelling explainer video, their minds command them to continue watching and digest the new ideas. As a result, more traffic is directed to your product page, which maximizes purchases.
Not every visitor will rush to buy a new product from your page before understanding every intricate detail about the product. Again, not every customer will read all the complex and technical information about your products before buying them. Thus, you need to explain to them in detail and explain why they should spend their hard-earned money on the products. Since business is all about competition, you cannot risk losing your customers because you failed to give them the best reasons to buy from you. However, how do you convince them? Let an explainer video do that for you.
An explainer video helps to explain complex topics about the product, including the software, specialized equipment, and how to use it. For instance, around 98% of people learned about something new after watching an explainer video. Consequently, using creative and exciting images and characters simplifies your audience’s understanding of the importance of the product and service.
If there are no viewers, your online business is not likely to survive soon. So, what is this critical factor that determines the survival of online businesses? The most straightforward answer is the traffic attracted to your product site. And the only way to increase our web traffic is by embedding an exciting video on your site. Surprisingly, Google loves videos. That is why whenever you search for anything, you are likely to meet a list of videos on the first page. This means your website will get a higher SEO ranking if you integrate a top-notch video on your product page.
Moreover, almost 50% of search engine users are likely to find your site if you include an explainer video in your content. Again, the users will spend more time watching your video if it is interesting, bringing in more views that grow your online business. Remember, the more click you get, the higher your business’s chances of survival over your competitors.
Almost every adult now owns a smartphone. Luckily, the modern smartphone is now capable of doing everything that a computer does, meaning you can perform all online businesses through your smart device, anytime, anywhere.
Furthermore, more internet users are now shifting their devoted time to smartphones. This means they can easily access and watch explainer videos due to their crucial content size that perfectly fits smartphone screens. Therefore, the explainer video industry’s growth is highly attributed to the increasing demand for smartphones since mobile users can easily edit high-quality video content that fits their experience.
There is more to be said about the explainer video industry. Suppose you have not yet adopted the technology. In that case, it is wise to learn how to use explainer videos in your product site, the type of target audience you intend to attract, and the possible drawbacks of using explainer videos. However, the trend is growing, and many entrepreneurs effectively use it to their advantage and grow their businesses. If you are still thinking about why your business needs to employ an explainer video, the best question would be, what are you waiting for?
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