Visual is a hot topic in the digital world which includes a company’s website, blog posts, branding elements and even your social media posts. Websites and logo visuals have to be captivating to attract visitors and turn them in to customers. However, busy and impatient internet users require visuals in place of texts. Speaking of which, a well-designed visual doesn’t only enhance the aesthetic of the content but attract the internet user to the website.
It is important for any company to make an outstanding visual to make an impact on the audience. Crafting a logo design that is able to make an impact on the audience as well as delivers the right message requires a creative process, an artistic flair, and technical knowledge. A professional logo design is the face of the company which makes it stand out among the competition and piques the interest of the target audience.
Best Graphics And Logo Design Tips & Ideas
Mastering the art of creating an eye-catching and attention-grabbing logo can sometimes be critical for designers. The best logo design is a combination of artistic skills and knowledge about the message that your company needs to deliver. A designer requires a deep understanding of the company, the target audience and your visions for the company along with being knowledgeable about the recent trends in the graphics and logo designs in the industry.
Here are some simple design tips and ideas that can help you to attract the visitors and convert them to be your loyal customer.
Research the market
Before you begin with drafting your logo, make sure that you have thoroughly researched the market. Check the different logo designs and compare them with your competitors to take ideas. Doing this will help you in knowing your branding convention in your industry, and you’ll have a sense of your competition. However, you need to remember that some of the best logo designs are the ones who have steered clear of the design trends.
2. Know your target audience
Knowing your audience and their expectation is important to consider when drafting a suitable logo design. Remember that a powerful logo is the one which carries a hidden meaning in the image that appeals to the audience. Your design must be recognizable by your clients, and resonate with them. Often logos with excess abstraction creates a negative impact on the audience. Having an ambiguous logo will not be able to deliver your message that you so deliberately trying to send across.
3. Recognize your message
As said above, a logo is much more than an image for your brand,’ but it is a message that is meant for your target audience. Before you start drafting your logo, you need to understand what you want your logo to tell the customers. How you want your viewers to perceive you and if you want to portray a serious or lighthearted image of yourself.
Along with that, you need to be knowledgeable about the different types of logos that are trending nowadays. You must choose one of the three different types of logos—font-based logos, abstract graphics, and illustrative logos. Make a list of all the words that best describes your company but select the one that gives the best meaning. This will help you to showcase the most important aspect of your company. Your logo is not just a sketch; it is your company’s story that you can hint through your design. A clever design can weave that story in a way that is both compelling and pleasing.
4. Keep it simple
Keeping the design simple is perhaps the most important rule of graphic designing. A simple design is easily recognized, memorable and versatile. Think about it: logos of brands such as Nike, Google, Coca-Cola, and many others are simple and have stood the test of time.
As for a designer, designing simple logos can be very challenging. As you would have fewer elements to work with and each of these elements must be positioned carefully to make an impact. The best way to create a simple logo is to refine all the details to its core and remove all the features that do not serve any purpose to the design.
However, it is important to seek a designer’s help to create something that is both inspiring and memorable. Only a designer is someone with a creative, artistic flair and technical knowledge to create something so distinctive that it sticks to people’s minds.
5. Be unique
Like a name of a person is used to distinguish them from other people. Similarly, a logo design is used to distinguish a company from its competitors. Creating a unique logo is much more than avoiding to violate copyright issues, but it is about designing something out of the box.
It is tempting to recreate an industry icon in the image, but it’s more important to think creatively. Consider this, Mercedes logo does not have a car in it nor does apple logo have computers as an image of the company.
6. Know your brand
A logo makes the brand identity of a company. A logo is meant to connect with the specific audience which you must keep in mind while drafting a logo design. More than that, you need to understand what your logo means. The best logo designs depict some kind of history about the brand. For example, the logo of apple is missing a “byte.” When you understand what your brand is, your logo design becomes the briefest expression of the brand personality.
7. Color is the key
Renowned designers know the impact that colors have on the audience which they use to benefit their work. Colors connect the emotions of the viewers in a unique manner and make it a powerful marketing tool when making decisions. The fact is that the right use of colors can enhance brand recognition by 80 percent.
While using colors in the design, make sure not to make your logo a visual conflict. It could make it difficult for the viewer to focus on a single idea and have a negative effect on the audience. The logo of McDonalds and KFC are great example of perfect balance of colors in logo design.
8. Choose your fonts wisely
Like the colors convey a special message, so do fonts. Typography can make your logo design or break it never to be revived. When choosing a font style, make sure that it is simple and easy to read. There are several choices of fonts to pick from but make sure not to choose a common font like times new roman but be innovative when picking a font.
9. The basic elements of a logo
A logo consists of two main elements, a symbol, and a word mark. Some businesses like Coca-Cola and FedEx are known to choose a wordmark logo, and some like apple and Mercedes uses symbols. It depends upon the choice of the designer what type of logo you want. You can choose to work with both like McDonald have the “M” symbol and the name written under it.
10. Do not be a copycat
Often designer copy images, fonts and other elements of different companies, change a few colors and portray it to be their own. While it is possible to be inspired by someone else’s work but the whole point of being a designer is to be unique and creative. It is not wrong to follow new trends of designing but being unique is what sets the trend.
11. Make it scalable
When it comes to crafting a logo, it is important that it is scalable. It means that your logo design should look good and be able to fit on a tiny mobile screen, a billboard, printed on a newspaper or posted on social media. It should be attractive and legible in all sizes and not lose its essence when scale up and down to fit different mediums.
12. Balance your design
A wee-balanced logo design is considered to be the best logo design. It is the most crucial aspect of designing as the human brain is naturally inclined to perceive balanced images to be pleasing. Balancing does not mean to have a center point, but it means that it should be symmetrical by balancing the weight of the graphics, size, colors and font size equally on each side. You must acknowledge the fact that your company’s logo is not just viewed by artistic people but by the regular audience as well. So keeping the balance is the safest approach. Take the example of the twitter logo, the bird in the logo falls in perfect symmetry.
13. Go easy on the effects
There are many logo designing applications carrying many effects and filters that you can use in your logo. While you can play around to see which effect enhance your design, but remember that simplicity is the key.
14. Make it symbolic
Symbolism is necessary to create an impact on the audience. Symbolism consists of an obvious and a symbolic meaning attached to it. You can symbolize your message or the features of your business in your logo. You can employ symbolism in your logo in two ways—through visual entendre or by utilizing negative space in the logo.
15. The design should be applicable
Make sure that your design is according to the industry your business belongs to. As said above, you need to do your research and study the symbols, colors, and icon that are popular in the sector. If your design is not able to showcase the connection between the business and logo, all your branding efforts are likely to go in vain.
16. Make it versatile
Business change and evolve with time and so does your preferences. You need a logo design that doesn’t require much tweaking as your business evolves. If you have focused your logo on the company niche, it will not be able to represent your company if your company has expanded beyond that niche.
You need a design that is timeless. To make a logo to be able to pass the test of time, you must create a design that is based solely on the essence of your company but makes sure that it does not confine to a specific industry.
17. Keep it flexible
Your company logo should be able to look in every medium and color. It is possible that your company have a mobile application for which your company logo should be able to have an icon and look good on the mobile screen. Before you print it on any medium, make sure to check it in different colors especially black and white and scale. If it suits in different colors and is able to maintain its essence in the largest or smallest of screens, it is ready to be printed or posted anywhere you fancy.
18. Timeless designing
Design your logo to be timeless and relevant for years. Think of keeping it for long term along with all the places it could be used in the future. To achieve timelessness, make sure that your style stays in style and never fade out of it. Consider the logos of brands such as Mercedes, apple, and BMW. These brand logos have been tweaked or advanced to the minimal since the inception of the companies.
19. Public testing
Once you have drafted a rough design make sure to test it to see the reaction of the people. Something that looks good to your eyes might appear very different from the eyes of your target audience. Any advice or feedback that you receive from the people, you can use it to enhance your design.
20. Hire a designer
Creating a logo design needs much more than choosing the right font or color and pairing it with an image. It requires a lot of research along with creativity and artistic insight to design an appropriate image of a business. Therefore, it is a good idea to employ a graphic designer to help you to create an original and unique log design for your company.
In a nutshell, crafting a logo is one of the most significant investments that you make for your company. Get the design right, and it will do wonders for your business. It can attract visitors and encourage them to do business with you. While there are no strict guidelines for making a good logo design, you can use these tips to make your logo design stand out from your competitors.
Oscar Shepherd is a Creative Graphics Designer by his profession. He also use to write his opinions on multiple topics in order to guide people through his experience and also to spread his opinion so that people can share their thoughts. His opinions are open for a public discussions.