10 Best Email Tracking Software in 2021

Most email tracking software only tells you whether an email is opened or not. Whereas they should tell you why a person opened your email and how ready he or she is to become your customer. In the marketing funnel, emails play a king-size role. 

Therefore, you need an email tracker that answers — when someone opened your email? Which link did they click on? How much does a person engage with your brand? Etc. In short, a perfect email tracking software can give a much indeed push to your email marketing efforts. 

And, the TC team has already explored the email tracking software market in 2021 for you. We are ready to present the email tracker apps with our approval seal. Let’s dive in…

10 Best Email Tracking Software in 2021 — Accelerate your Email Marketing Campaigns 

If you are all set to try your luck with email marketing, you gotta first pick the best email tracker to streamline your operations. Based on our intensive market research, we suggest investing in the following software in 2021:

1. Mailchimp 

Software Rating: 4.5/5

Compatible Platforms: Cloud, Web, Mac, Windows, Android, iOS 

Best For: Marketing, Sales, and HR Teams 

Customer Support: 24/7 Live Support 

Price: Forever free up to 2,000 subscribers and 12,000 emails per month. Paid plans start at $10 with a free trial. 

Mailchimp is the most popular email tracking software in 2021. Practically, it is an all-in-one marketing portal that lets small businesses build better customer relationships. The tool is powered with AI, mobile accessibility, and many other great features. If you want to send marketing emails to a targeted audience and then track and analyze progress, you won’t get a better solution than Mailchimp. 

Mailchimp

Steep Features 

  • Mailchimp tracks your multiple marketing campaigns’ ROI and conversion. 
  • Help you target a particular audience with personalized emailers. 
  • Keep an eye on your subscribers’ behavior and analyze it. 
  • Seamlessly manage your multiple email marketing campaigns across various channels. 
  • Contact database allows you to create a big email list. 
  • Using form builder, you can add attractive subscription forms to your website. 

Pros 

  • Awesome A/B testing. 
  • Fully programmable emails. 
  • Easy integration. 
  • Great free features. 

Cons 

  • Limited options to personalize campaigns. 
  • Doesn’t allow to add a blacklist. 
  • Complex implementation and configuration. 

2. Mixmax

Software Rating: 4.5/5

Compatible Platforms: Cloud and Web

Best For: Sales, HR, Customer Care, and Marketing Teams

Customer Support: Email, Phone, Forum

Price: Pricing starts at $12/feature/month along with a free version and trial. 

 Looking to grow your outbound sales via emails? Then, let Mixmax be your email tracker as it claims to increase 70% of open rate and 50% of sales. It is a Gmail-based email tracking tool that offers 1:1 communication and workflow automation. Additionally, it contains features like one-click scheduling, templates, CRM sync, direct dial for Gmail, and more. 

Steep Features 

  • Detailed email monitoring with location tracking. 
  • Won’t let you miss a lead with dynamic lead management and tracking solutions. 
  • Through a dashboard, you can manage all your campaigns and contacts. 
  • Performance metrics and event-triggered actions can take your email marketing efforts one step ahead. 
  • Queue, response, and team management keep your operations in sync. 
  • It can manage and record your sales calls along with emails. 

Pros 

  • Specify signatures for each email account. 
  • Great customer support. 
  • Super easy to log in and manage. 

Cons 

  • No mobile integration. 
  • Loaded with ads. 
  • Customer support only in the US. 

3. MailTrack

Software Rating: 4.5/5

Compatible Platforms: Cloud, Web, Mac, Windows, Android, iOS 

Best For: Everyone 

Customer Support: 24/7 Live Support

Price: Pricing Starts at $4.95/year along with a free version and trial. 

To get the intimation the moment your emails are read and track the number of clicks, you can get MailTrack. The email tracker offers accuracy and functionality with your regular Gmail interface. You can add intuitive checkmarks to your email for easy management. Moreover, it is a crowd-pleaser app with over 5 million signups, 100,000 customers, and recognition by Forbes, Mashable, Inc, etc. 

MailTrack

Steep Features 

  • You can track opened emails with checkmarks in threads. 
  • Instantly receive notifications the moment recipients opened your emails. 
  • Know how many times a recipient opens an email. 
  • Facility to track email attachments up to 3MB. 
  • Offers batch communication among the teams. 

Pros 

  • Accurate email tracking. 
  • Easy to use and configure. 
  • Good to know your customers. 
  • Simple Gmail interface. 

Cons 

  • Limited free features. 
  • Don’t show bulk email status. 

4. SalesHandy 

Software Rating: 4.4/5

Compatible Platforms: Cloud and Web 

Best For: Sales Teams

Customer Support: Email, Phone, Forum

Price: Pricing starts at $12/feature/month along with a free version and trial. 

As the name suggests, SalesHandy is a sales-oriented tool that offers email recipients engagement data. Using email tracking software in 2021, you can improve email productivity features. Propelling functions include unlimited free email tracking, scheduling, automating workflow, behavior insights, and more. Importantly, it is compatible with all email services, including Gmail, Outlook, and others. 

SalesHandy

Steep Features 

  • Let you manage multiple campaigns and contacts. 
  • Whenever recipients open your email, you will immediately get notifications. 
  • Better lead nurturing with performance management, list management, and reporting. 
  • Empowers sales teams to create user-targeted content. 
  • Communication management allows you to track your email interactions. 

Pros 

  • Nice email tracking. 
  • Overview for every recipient in the campaign. 
  • Ease of sending bulk emails. 

Cons 

  • Buggy software. 
  • Zero customer support. 
  • Many email tracking features aren’t available. 

5. Yesware

Software Rating: 4.3/5

Compatible Platforms: Cloud, Web, Mac, Windows 

Best For: Sales and HR Teams 

Customer Support: Email, Phone, Chat, Forum

Price: Pricing starts at $12/feature/month along with a free trial. 

Yesware is an email tracker addon that facilitates users to create, send, manage and personalize emails. Yesware brings features like email tracking, customizable templates, campaigns, and CRM integration to empower email communication. Yesware offers an intuitive sidebar to Outlook users for easy email management. 

Yesware

Steep Features 

  • Yesware allows you to run A/B test analysis on your emails. 
  • Multiple email campaigns management across various marketing channels. 
  • Event-triggered action immediately notifies when a recipient opens your email. 
  • You can track your subscribers based on their location. 
  • Streamline email communication between your remote and in-house teams. 
  • Run deep performance metrics to analyze your campaign’s success rate. 

Pros 

  • Easy to generate meetings and prospects. 
  • Great outbound sales increasing features. 
  • Seamless communication. 

Cons 

  • Slightly more expensive. 
  • Emails often end up in spam folders. 
  • Layout configuration is limited. 

6. Polymail 

Software Rating: 4.3/5

Compatible Platforms: Cloud, Web, Mac, Windows, iOS 

Best For: Sales, BD, Client, and PR teams 

Customer Support: Chat 

Price: Pricing starts at $13/month along with a free version and trial. 

Polymail is an email tracker app for better outreach, tracking, and team collaboration. It is a productivity booster app including email tracking, follow-up reminders, calendar integration, contact management, campaigns management, and many other features. For Windows and macOS users, it is a phenomenal email marketing and tracking tool in 2021. 

Polymail

Steep Features 

  • Multiuser team collaboration tool to streamline your marketing operations. 
  • Email monitoring helps to detect potential leads on time. 
  • Using event-triggered actions, you can closely manage the responses of your email recipients. 
  •  Mobile-friendly tool to always stay connected with your team and clients. 
  • Mark important events inside the software. 
  • Host discussions and chat programs to gag instant responses from your customers. 

Pros 

  • Mobile-friendly tool. 
  • Cool shortcuts to save time. 
  • Nice onboarding process. 
  • Offer spam blocker. 

Cons 

  • No Android mobile support. 
  • Opening and closing the app is tricky. 
  • Non-user-friendly. 
  • Limited functions. 

7. SalesLoft

Software Rating: 4.3/5

Compatible Platforms: Cloud, Web, iOS 

Best For: Sales, CS, AE, and HR Teams 

Customer Support: Email, Phone, Forum, Chat 

Price: Pricing starts at $75/month. 

If you are looking for a tool that can offer more features than marketing automation, go get SalesLoft. It is a complete sales engagement tool that orchestrates emails, calls, meetings, and customer interaction-related operations. It can automatically track and log your task and engagement data to your CRM. From your sales to marketing operations, it can handle everything. 

SalesLoft

Steep Features 

  • A complete business automation solution, including call management, collaboration tools, data management, and more. 
  • The software can fully streamline your communication — both call and email. 
  • Email management solutions to align your leads and team activities.  
  • Event-triggered actions always keep you updated. 
  • Single dashboard to manage sales, customer service, and CRM operations. 
  • Comprehensive performance management and metric analysis. 

Pros 

  • Effective events triggered actions. 
  • Very nice auto-logging. 
  • Positive user experience. 

Cons 

  • Making calls within the platform is hard. 
  • Importing contact is tricky. 
  • Limited LinkedIn integration. 

8. Constant Contact

Software Rating: 4.3/5

Compatible Platforms: Cloud, Web, Android, iOS 

Best For: Digital Marketing Teams

Customer Support: Email, Phone, Forum, Chat 

Price: Pricing starts at $20/user/month along with a free version and trial 

Constant Contact is a leading email management software to watch your sends, opens, and clicks. You can monitor the performance of your email campaigns and engagement over time. Also, compare the performance of your different emails. Segmentation tools are very powerful that easily identify and group. With mobile support, the software offers ease in usability. 

Constant Contact

Steep Features 

  • Powerful ROI tracking to derive more results from your email marketing campaigns. 
  • Seamless multiple campaigns management across various marketing channels. 
  • Content and contact management to target the right audience with the right content. 
  • Good software to conduct customer surveys and then perform data segmentation. 
  • Email marketing and monitoring can be done with ease. 
  • Instant event-triggered actions help you target hot leads. 

Pros 

  • Great analytical abilities. 
  • The segmentation is very good. 
  • Easily customize emails. 

Cons 

  • Complicated interface. 
  • Frustrating email builder. 

9. Cirrus Insight

Software Rating: 4.2/5

Compatible Platforms: Cloud, Web, Windows, Linux, Android, iOS 

Best For: Large Companies 

Customer Support: Email, Phone, Forum, Chat 

Price: Pricing starts at $27/feature/month along with a free trial. 

Do you use Salesforce CRM in your organization? Then, Cirrus Insight is the right email tracking software for you. It is simple and effective to use with Salesforce. The software brings Salesforce inside your inbox. To save time and increase productivity, you can easily sync your emails with Salesforce. Moreover, you can track, create and update Salesforce records and calls within the tool. 

Cirrus Insight

Steep Features 

  • Email marketing has been simplified with mobile access. 
  • Field sales force teams can gain incredible benefits from the tool. 
  • With lead management, you won’t miss out on any of your email marketing leads. 
  • The software can track each interaction between your email and recipient. 
  • Multiple campaigns and calls are managed from the same dashboard. 
  • Performance metrics help you understand the impact of your marketing campaigns.  

Pros 

  • Excellent Salesforce integration. 
  • Good to track meetings and emails. 
  • Manageable within Gmail. 

Cons 

  • Very difficult to use. 
  • Chrome addons often don’t work. 
  • Cluttered interface. 

10. SendGrid 

Software Rating: 4.2/5

Compatible Platforms: Cloud, Web, iOS 

Best For: Everyone 

Customer Support: 24/7 Live Support

Price: Pricing starts at $14.95/month along with a free version and trial. 

Wish to improve customer communications? Get the leading communication and email tracker in 2021 — SendGrid. It is a trusted cloud-based email management platform to help marketers and developers. With over 80,000 global user interfaces, SendGrid’s helps small and big companies drive engagement through emails. Additionally, SendGrid features are bulk email sending, simple segmentation, flexible campaign editing, actionable analytics, and more. 

SendGrid

Steep Features 

  • SendGrid supports A/B testing so you can create dynamic email campaigns. 
  • Powerful content management to customize emails. 
  • Thorough email monitoring prevents lead leakage. 
  • A vast image library to draft eye-pleasing and attractive emails. 
  • Immediately know when someone opens your emails or clicks on any link. 
  • Let you target a different audience base with your marketing campaigns. 

Pros 

  • Amazing performance and functionality. 
  • Pretty easy to set up. 
  • Splendid user experience. 

Cons 

  • Prone to errors. 
  • Not reliable. 
  • Poor customer service. 

Launch your Email Marketing Campaigns Now! 

Today, email is the most used communication, marketing, and team collaboration method. Whether you want to track your campaigns or better know your customers, you simply need the best email tracking software. 

For your ease, we have already discussed the best email tracker apps of 2021. So, before launching email marketing campaigns, download the best tracker first and give a big push to your business. Meanwhile, keep on following us for the most informative posts. 

Leave a comment

Your email address will not be published. Required fields are marked *

Popular Post

Recent Post

How to Fix Instagram Music Not Working?

By TechCommuters / March 23, 2021

Instagram stories are a vital part of our life today — from goofy cat videos to your friends’ fun moments — Instagram stories make everything better. In 2018, Instagram introduced ‘Add music to your Stories’ features to make them more attractive and fun.  IG has created a pre-made library featuring pretty much every song that […]

10 Best Webinar Software Platform to Must Try in 2021

By TechCommuters / March 21, 2021

With the pandemic strike, all the traditional meeting and greeting methods have been completely changed. Businesses had to move their sales events into a virtual environment to build personal relationships with their audience. Significantly, the demand for webinar software suddenly spiked in 2020, and everyone started to look for the best webinar platforms.  If you […]

10 Best Photo Editing Software for Windows in 2021

By TechCommuters / March 19, 2021

Whether you are a professional photographer working on a client’s project or an Instagram enthusiast, you need a cutting-edge photo editor for Windows 10 in 2021 to manipulate your shots a little. With the power-packed photo editing software for Windows, you can accentuate your photos’ visual aesthetics and perfectly tell your tale through images. On […]

Top 5 Benefits of Implementing Business Process Management System

By TechCommuters / March 18, 2021

Organizations are always up to rivalry. To stay stand alone, corporate owners are continuously under pressure to reduce operating expenses and improve productivity to remain in the competition. Many companies have adopted business process management system BPM System to maximize their operating performance, improve customer experience, and increase product and service innovation to face these […]

Why Choose an i7 Laptop over an i5 Laptop?

By TechCommuters / March 18, 2021

Whether building or setting up a new PC for gaming or work or planning to purchase a new device—pre-built computer or laptop, your processor’s choice plays a vital role in your device’s overall performance. Intel processors are a crowd-favorite and top choice due to their performance, quality, reliability, and durability.  But the real question is, […]

10 Best Photo Editors for iPhone in 2021

By TechCommuters / March 16, 2021

Are you a professional photographer? Or, Do you want to edit your social media marketing photos? Today, you can easily enhance the appearance of your iPhone clicks with a photo editor. From the iOS App Store, you can install various dynamic photo editors for iPhone and touch up your photos’ visual features. There are a […]

10 Best Typing Games for Kids in 2021

By TechCommuters / March 14, 2021

There was a time when parents used to enroll their kids into calligraphy classes to improve their handwriting skills. But, today, in this digital era, parents need to focus on improving the typing speed of their kids. And, when your kid can learn typing, use proper form and develop good keyboarding habits while having fun, […]

10 Best Bitcoin Storage Wallets in 2021

By TechCommuters / March 13, 2021

Bitcoin is a paperless currency that can’t be stored in your physical wallet. For bitcoins trading and storage, users required digital cryptocurrency wallets to securely store and access coins. The bitcoin storage wallets are software applications to password protect and encrypt your cryptocurrency. In this post, we have shortlisted the best ten bitcoin storage wallets […]

How to Fix Microphone Not Working on Windows 10?

By TechCommuters / March 12, 2021

When you are in the middle of an important video call, and suddenly another person on the call can’t hear you, this might be due to your faulty microphone. The microphone not working on Windows 10 can occur due to hardware or software problems.  Therefore, you need to run multiple mics not working on Windows […]

How to Check and Free Up iCloud Storage Space on Your Apple Devices

By TechCommuters / March 5, 2021

Apple introduced the iCloud facility back in 2011 and, since then, has been offering a 5 GB free iCloud storage space with every Apple ID. In a device where you want to store your work files, family photos, music tracks, and other digital content — 5 GB is a peanut space.  However, you can move […]

10 Best Meditation Apps for Android in 2021

By TechCommuters / March 2, 2021

Are you feeling more anxious lately? Is your focus and productivity degrading?  Then, you need to relax your mind and practice meditation to reduce your stress level. Today, you don’t need to attend a class or visit a professional to practice mindfulness; you just need to download the best meditation apps on your smartphones and […]

How to Download Embedded Videos Online

By TechCommuters / February 28, 2021

Do you want to download embedded videos online? And, then transfer them from your one device to another? It might sound daunting to download an embedded video, but it isn’t actually that hard. You can easily download videos from self-hosted and HTML5 based web pages on your computer or mobile.  Without going to the original […]

How to Fix a Camera or Webcam Not Working on Windows 10 and Mac?

By TechCommuters / February 27, 2021

With the rise in remote work culture, video meetings and online presentations are ingrained in our lives. If your webcam is not working, you can’t properly communicate with your colleagues or family members.  The problem of “Window 10 camera not working” or “Mac camera not working” is still pretty common even after decades of camera […]

How to Check Someone’s Android Phone Activities Live?

By TechCommuters / February 26, 2021

You must have seen the spy apps that give quick results for every update, give screenshots from the target Android phone, and monitor all sorts of social apps. But have you ever come across a spy app that can actually show you the screen of the target Android phone and show you the activities currently […]

5 Best Adobe Flash Player Alternatives in 2021

By TechCommuters / February 26, 2021

Undoubtedly, Adobe Flash Player is the most popular and powerful flash player out there. It supports multimedia content, helps in executing internet-rich applications, and streams audio and video files. Unfortunately, Adobe’s security and outdated features have been pulling it down and encouraging users to look for the best Adobe Flash Player alternatives.  If you are […]