Best CRM Software for Small Businesses for 2021

best CRM software

Last updated on April 2nd, 2021 at 12:12 pm

If you are short on time:

Salesforce Zoho CRM HubSpot CRM
1. It offers multiple built-in tools to fulfill all your needs.
2. It has an award-winning interface and offers seamless user experience.
3. It uses a pay-as-you-go model to help you save money.
4. It offers 24/7 customer support
1. It allows you to conduct sales meetings, webinars, and presentations within the CRM.
2. You can collaborate with your teams, answer questions, share insights, and send leads using common feeds.
3. It sends you real-time notifications to keep you updated about all important things in your business.
4. It works on conversational AI for smarter selling
1. It offers detailed reports on productivity, sales activity, and individual performance for better insight.
2. You can enjoy unlimited users, data and up to one million contacts with no time limit or expiration date.
3. It offers multiple free features including deal tracking, company insights, reporting dashboard, pipeline management, and more.
4. You can try its paid Sales Hub edition to explore premium CRM functionality.  
Starts from $25/user/month Starts from $12/user/month Free (offers Premium version too)


  • Customer relationship management (CRM) software is a smart solution designed to manage customer interactions with business.
  • Using these CRM tools, you can track customer touchpoints from all channels of communication.
  • You can find CRM cloud and on-premise CRM solutions.
  • These tools are available for free & paid versions.

As the customer interaction has changed significantly in the last decade, businesses have adopted the latest technologies to stay ahead from their competitors. With multiple customer touchpoints and numerous communication channels like email, website, phone, chatbots, and more, it becomes crucial to engage and manage customer data profoundly.

What is CRM?

Customer relationship management software or CRM is an advanced solution that offers a single window solution for all customer interactions with your business. It encompasses and enhances all aspects of the customer interface, from sales and marketing to customer service. You can use the best CRM software to engage, interact, and build relationship with current and prospect customers.

These smart solutions help you access and manage customer data at one place. You can also use advanced sales CRM tool to handle multiple business requirements such as to send emails, manage client information, create sales report, track opportunities, measure performance metrics, and more.

How have we tested the best CRM software for 2021?

There are a plethora of options available on the market when you search for the best CRM software that is compatible with small businesses. We have tested over 18 software solutions based on multiple factors before we have listed the best CRM software for you. The important factors based on which we have tested these software include workflow automation, reporting, customer data management, customization, ease-of-use, and third-party integration.

What makes a great CRM platform?

Workflow Automation

If the software moves and performs certain tasks automatically, it will enhance the user experience and reduces workload. For example, if a contact form on your site if filled by a customer, then you should immediately notified about that through a message or email. This should be done through a CRM software to minimize workload. It is also necessary to operate your sales & marketing tasks seamlessly.


Advanced CRM software should be easy on reporting. It should collect leads, total sales, number of outbound calls, and all other important metrics in such a way that it should be easy for you to analyze and understand it. It should allow robust reporting across a variety of data.

Customer Data Management

You are going to receive mountains of data using sales CRM software over time. Once customer data is collected, it should be easy for you to manage customer data effortlessly. It will lead to a better customer relationship and more sales.


The learning curve with the best CRM software should be small. It should support easy customization for seamless user-experience. As every business works differently, it becomes important that a CRM program should be easily customizable.

Third-Party Integration

To ensure you get the most out of your CRM system, you need to ensure it has robust third-party integration. Integration with third-party apps such as email, accounting, calling, eCommerce, SMS, etc. would help you save time. It will also automate the task for seamless results.


Easy navigation and interactive UI are some of the features when it comes to ease of use. To reduce the learning curve and save time, it is important that the software you use should be easy to use. In addition to that, the best CRM software for small business should be easy to set up. It should be easy to learn the software and use it also.

Best Sales CRM Software for 2021

Your search for best sales CRM software ends here. It includes CRM tools like Salesforce, Zoho CRM, HubSpot CRM, Zendesk Sell, SugarCRM, and more.

1. Salesforce

Salesforce takes your business to the next level. It is faster, economical, better, and easier to use. You can use this advanced CRM software to automate and streamline your business processes. You can sync your sales, marketing, and sales teams by creating infrastructure-as-a-service. You can check and organize important sales and customer data in detail. Salesforce helps you generate new clients and provide better service to existing ones.

Features of Salesforce

  • It is available as a cloud-based CRM solution.
  • It works well with service & support and activity management.
  • It uses a multi-tenant approach where there is no single instance of the software that makes it faster & cheaper.
  • It offers built-in solutions for small businesses, enterprise, sales & marketing, and service sector.
  • It helps you automate and personalize your email marketing at scale.


  • It offers multiple built-in tools to fulfill all your needs.
  • It has an award-winning interface and offers seamless user experience.
  • It uses a pay-as-you-go model to help you save money.
  • It offers 24/7 customer support.


  • Support staff turnover time is long sometimes.


  • Essentials: All-in-one sales and support app – $25/user/month
  • Professional: Complete CRM for any size team – $75/user/month
  • Enterprise: Deeply customizable sales CRM for your business  – $150/user/month
  • Unlimited: Unlimited CRM power and support – $300/user/month

A 14-day free trial is available for all plans.


2. Zoho CRM

Build everlasting customer relationship with Zoho CRM. It is trusted by over 150,000 businesses in 180 countries to engage with customers and convert more leads. One of its amazing features allows you to conduct sales meetings and presentations from within Zoho CRM. You can organize webinars, convert sales leads, get webinars reports, and perform more tasks all within your customer relationship management software. 

Features of Zoho CRM

  • With Zoho CRM, you will find dedicated apps, integrated dashboards, and more features working on powerful AI tools.
  • It allows you to conduct sales meetings, webinars, and presentations within the CRM.
  • You can collaborate with your teams, answer questions, share insights, and send leads using common feeds.
  • It sends you real-time notifications to keep you updated about all important things in your business.
  • It works on conversational AI for smarter selling.


  • This powerful developer platform facilitates seamless integration with apps and systems.
  • It offers consultation, deployment, onboarding, and training programs to avoid any trouble using CRM.
  • Simple, interactive user interface with a minimal learning curve.


  • It lacks individual email tracking and lead notification feature.


  • Standard version – $12/user/month, billed annually
  • Enterprise version – $35/user/month, billed annually

Free version is available for home businesses.

zoho CRM

3. HubSpot CRM

HubSpot offers the best free CRM software for users with multiple built-in tools for everyone on your team. It is equally useful for sales people, customer service teams, marketers, operations managers, and business owners. It reduces the need to manually update reports or track other important sales metrics. It offers full visibility into your sales pipeline in real time. With a clean, visual dashboard, you check up-to-the-minute view of your entire sales pipeline.

Features of HubSpot CRM

  • It offers detailed reports on productivity, sales activity, and individual performance for better insight.
  • You can enjoy unlimited users, data and up to one million contacts with no time limit or expiration date.
  • It offers multiple free features including deal tracking, company insights, reporting dashboard, pipeline management, and more.
  • You can try its paid Sales Hub edition to explore premium CRM functionality.
  • It automatically integrates data from over 20 million businesses to your contact records.


  • It is available for free. You can try its paid version to explore more features.
  • Advanced features like live chat and meeting scheduling makes it one of the best CRM software.
  • You will have an option to customize properties for effective results.


  • Webinar and presentation option is missing from the tool.


  • It is free CRM software with unlimited number of users.
  • Sales Hub, Marketing Hub, and Service Hub add-on costs you $50 each/user/month, billed monthly

4. Zendesk Sell

Try this advanced sales CRM to enhance productivity, pipeline visibility, and processes for sales teams. It comes loaded with tons of useful features to deliver seamless user experience. It is simple yet powerful software that reduces the need of manual intervention when performing crucial tasks. Try Zendesk Sell to turn conversations into conversions easily. Here, you will get full access to integrated tools that provide the complete context of a customer account.

Features of Zendesk Sell

  • It helps you track all your conversions and alerts you when it’s time to make a call.
  • With sales email intelligence, it helps you track, notify, and report emails easily. With mobile CRM, you will get all critical insights and alerts on your tablet or smartphone.
  • It offers native dialer to make the right calls. It shares call analytics for better insights.
  • It offers easy integrations and APIs with other apps & programs.
  • With sales prospecting, you can win more prospects.


  • With Zendesk Sell, you will get access to over 20M businesses and 200m professionals.
  • It offers effective customer support.
  • It is a complete intuitive solution for all your needs.


  • Some users have reported slow loading time.


  • Team – $19 per seat per month
  • Professional – $49 er seat per month
  • Enterprise – $99 per seat per month
  • Elite – $199 per seat per month

Free trial is available

5. Freshworks CRM

Freshworks CRM ensures your team gets access to AI-based lead scoring, email, phone, activity capture, and more. You can sign up for free to check this tool working. This smart automation CRM tool was formerly known as Freshsales. The new Freshworks CRM offers a 360 view of your customer by capturing and combining customer experiences in one place. It offers various useful features built-in to ensure seamless user experience. Here, you will find sales cloud and marketing cloud solutions to fit into your various needs.

Features of Freshworks CRM

  • It allows you to create custom fields for date, text, checklist, and even formula fields.
  • It supports multi-currency and multi-language. You can manage transactions in the local currency.
  • You can create custom activities and define their outcomes.
  • You can create your own contact lifecycle stages based on your business process.
  • You can create custom modules to capture additional information.


  • It offers custom modules to save time.
  • It helps boost team efficiency with automation. It is available as an Android and iOS app.
  • It supports email, phone, chat, WhatsApp Business, SMS, and Apple Business Chat.


  • Customer support could be improved


  • Growth – $29
  • Pro – $69
  • Enterprise – $125

Offers free trial


The best CRM software offers multiple useful features and easy integration with other apps to deliver better results. These CRM tools reduce the need of manual intervention while collecting and managing customer data across platforms. Now that you have a list of the best CRM software for your business needs, do try any of these software solutions in 2021 and share your experience in the comments below. If you have tried some other CRM software, then share your experience using that, we might include that in the list.

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