Last updated on April 15th, 2020 at 02:58 pm
Content has always been an integral part of promotional strategies, be it offline marketing or online marketing. Whether you’re advertising your brand on a local newspaper column or a website’s advert space, you should make sure that you’re content copy is top notch, if you want results. Since, the world has gone digital, it’s safe to say that majority of your marketing plans need to be focused on digital promotions.
As we all know, search engine optimization is one of the most important aspects of internet marketing. To be precise, content marketing plays a vital role in online marketing whether we’re talking about SEO or any other practice. Since, the whole world is going after better content, why not read further and know about some of the best content marketing techniques?!
The 10 Best Content Marketing Tips for 2020
If you’re keen on learning advanced marketing techniques, we’ve complied 10 of the best content marketing techniques for 2020, so continue reading and educate yourself:
First things first, anything less than 300 words is not a quality content piece according to many search engine algorithms. So, always make sure that you go beyond the minimum word count. But, many people misinterpret this aspect and go on writing a blog or article with thousands of words but with mediocre quality. Never be under this category, as you need to understand that quality of your content always is important than quantity.
Be Resourceful and Precise:
When writing content, always be precise with the facts and statements. If you’re writing facts without crosschecking, your competitors may start a negative campaign against you, which may cause a dip in your credibility. Whatever content you write, it needs to be resourceful, useful and accurate with full of verified facts. Don’t just write about random facts and statements which are not credible.
Write Readable Content:
Don’t get confused if you’re wondering what exactly is readable content. Well, any content piece is readable if you’re generalizing it. But, you should know that there are certain parameters that calculate the ease of readability. Hemmingway and Flesch Kincaid are two of the widely considered readability parameters when it comes content writing. So, make sure that your content is easily readable by the majority of the people.
Avoid Click-bait writing:
Until a couple of years ago, everyone was so keen on writing click-bait content pieces. They were doing so, because users were easily attracted to such posts. But, the trend has died down by now and you must be aware of the fact that only resourceful content withstands any type of trend changes. So, if you’re planning for the long run, avoid writing click-bait content and focus and useful and meaningful content.
Forge a bond through your Content:
The primary goal of any content piece is not only to provide useful information, but also to make a connection with your user base. To do so, you should write your content that sounds not too professional but also not too formal. Try to balance the tone and style so that it conveys a meaningful message that offers resourceful information and also creates a relationship with your readers.
Say No to Keyword Stuffing:
Some of the most content marketing tips are the most basic and obvious ones that most people neglect. Back in the days, anyone who stuffs their content with a bucket load of keywords used to rank easily. But, those are the days of past, as the search engine algorithms have evolved into much smarter ones. Now, you should be very careful with the usage of keywords throughout your content. Never try to overuse your focus keywords while writing content.
Be Selective with the Guest Posts:
Until a few years ago, guest posts used to be very powerful when it comes to SEO. But, the times have changed and with time, this aspect has lost importance as well. But, you can still use Guest Posts to your benefit as long as you’re careful and selective with whom you’re linking to. Whether you’re writing a guest post or accepting one as a submission, make sure that you check if they’re credible enough or not.
Cite High-Authority Resources:
If you already know a few advanced marketing techniques, you should already be aware of the importance of proper citation. Whenever you’re including some important information in your content piece, you should cite a reputed source that presents the information. Make sure that you always prefer high authority sources for citation purposes, as they tend to offer higher weight to your SEO score.
Use Visual Media to convey your message:
One of the best content marketing techniques is not just about written content. Confused?! Well, many people misinterpret that content marketing is solely related to written text. But, the thing is, you can present content not only through text but also other forms of medium such as infographics, images, and videos. Make sure that include such mediums in your content piece to add variety.
Write Social Media Friendly Content:
Last but definitely not the least, no C tips list is complete without something related to social media. Well, everyone uses social media platforms, so should you. While doing so, write your content that’s compatible with current social media trends. Try to use analytic tools that tell you what’s working on social media networks. Blend that information into your primary content marketing strategy and work towards a common goal.
By now, you must have learned about some of the best content marketing techniques for 2020. We’ve thoroughly researched everything before citing here. Now only that, we’ve also listed the information that worked for us in the recent times. Now, you can easily start implementing these content marketing tips to enhance your digital marketing plan. Feel free to comment down below if you’ve got any opinion about this article.