10 Best A/B Testing Tools in 2021

Are you finally ready to optimize your website? Ready to create a user-friendly website that can dramatically increase your sales? Then, you must have already gone through all the amazing A/B testing tools available in the market. 

You know the UX A/B testing software market wasn’t that crowded a few years back. There were only limited options available, but not anymore. Today, you have a series of great A/B testing solutions available, which might confuse you. Therefore, to help you out, we have found the best ten A/B testing tools in 2021. Want to see?

10 Best A/B Testing Tools in 2021 — To Create a Better UX

One A/B testing tool must have A/B/n testing, smart editor, and autopilot mode features. But, one excellent A/B testing tool should also have multivariate testing, a vast A/B testing library, and more. In this list, we have covered the best ten UX A/B testing software in 2021 that offer a lot more than your needs. 

1. AB Tasty 

Software Rating: 4.8/5

Compatible Platform: Cloud and Web 

Technical Specifications: Client-Side 

Page Editor: WYSIWYG Editor

Customer Support: Email, Phone, or Chat 

Useful For: Global Enterprises

Price: Starts at $200/month. 

AB Tasty is simply delicious like French cuisine. Keeping metaphor aside, AB Tasty is a robust UX A/B testing software trusted by L’Oréal, Panasonic, Sephora, and Eurosport. It is an AI-powered tool that can help you run many experiments to derive more conversion and revenue. To turn your visitors into customers, AB Tasty has all the right features. 

AB Tasty

Converting Features 

  • AB Tasty makes sure that you never face cart abandonment issues. 
  • The software can track conversion statistics to boost your site’s conversion rate. 
  • Geocaching lets you analyze the behavior of your visitors based on their location. 
  • With campaign segmentation, you can create numerous dynamic marketing campaigns.  
  • Offers incredible SEO support through key tracking, page view tracking, and multiple site management.
  • From creating landing pages to heatmaps, the software can perform various other operations. 

Pros 

  • It helps to market better. 
  • Super intuitive interface. 
  • Excellent A/B testing. 

Cons 

  • Reporting could improve. 

2. Unbounce 

Software Rating: 4.6/5

Compatible Platform: Cloud and Web 

Technical Specifications: Server-Side 

Page Editor: WYSIWYG Editor

Customer Support: 24*7 Live Support 

Useful For: eCommerce, SaaS, and Marketing Agencies 

Price: Starts at $79/feature/month along with a free trial. 

Unbounce is a perfect trap to reduce your website’s bounce rate. With over 15,000 brands’ trust, Unbounce has the power to optimize landing pages without coding hassle. By eliminating guesswork, this A/B test tool provides valuable insights to enhance your ad campaign performance. 

Unbounce

Converting Features 

  • To create highly converting landing pages, you can blindly trust Unbounce. 
  • You can perform systematic multivariate testing with the software. 
  • Split testing is easily performed, and insightful data is drawn.  

Pros 

  • Creates attractive landing pages. 
  • Automatically optimize for the best conversion. 
  • Easy to use. 

Cons

  • Lack of integration. 
  • Hard to make changes. 

3. Optimizely 

Software Rating: 4.5/5

Compatible Platform: Cloud, Web, Android, iOS 

Technical Specifications: Client-side script with “Lightning Mode.”

Page Editor: WYSIWYG Editor

Customer Support: 24*7 Live Support 

Useful For: Enterprise and Mid-size Companies

Price: Starts at $50,000/year. 

Optimizely is one of the oldest and popular A/B testing tools. It empowers businesses to deliver personalized services across websites and mobile devices. Using Optimizely, you can experiment with multiple technologies to boost your customers’ experience. Globally, over 700 billion successful Optimizely experiments have been performed by far. Now, maybe it’s your turn to experiment with Optimizely. 

Optimizely

Converting Features 

  • Optimizely let you target the audience based on their behavior and context. 
  • Stunning customizable templates to work with. 
  • Hassle-free funnel analysis with a simple drag and drop menu. 
  • Supports multivariate testing, real-time editing, heatmaps, and more. 
  • Users can schedule tests and draw analytical reports. 
  • With statistical analysis, you can fully personalize your website. 

Pros

  • Pretty for beginners. 
  • Enables A/B testing without much coding hassle. 
  • Manage multiple campaigns simultaneously. 

Cons 

  • Super expensive. 
  • Lacks segmentation reporting. 
  • Preview loading errors. 

 4. VWO Testing 

Software Rating: 4.5/5

Compatible Platform: Cloud and Web 

Technical Specifications: Client-Side

Page Editor: WYSIWYG Editor

Customer Support: 24*7 Live Support 

Useful For: UX Professionals, Marketers, and Developers 

Price: Starts at $199/feature/month with a free trial. 

VWO is a leading UX A/B testing and website optimization software in 2021. Around 4000 brands in 90 countries using VWO, including Microsoft, Career Builder, and Dominos. VWO lets you understand your visitors’ engagement with split testing, A/B testing, personalization, behavior targeting, etc. 

VWO

Converting Features 

  • Abandoned cart saver helps to find the reason behind cart abandonment. 
  • Using behavior and contextual targeting, you can better understand your visitors’ engagement. 
  • Content analysis facilities to make result-driven content marketing strategies. 
  • You can increase your site’s conversion rate with constant tracking. 
  • Simply customize various readymade templates to improve user experience. 
  • Easy drag and drop menu support for mobile and websites. 

Pros 

  • Easy to set up. 
  • Excellent A/B testing. 
  • Improves conversion rate. 

Cons 

  • Only store data for the last 60-90 days. 
  • Limitation of real-time data analysis. 
  • Can slow down website speed. 

5. Kameleoon

Software Rating: 4.5/5

Compatible Platform: Cloud and Web 

Technical Specifications: Client-Side 

Page Editor: WYSIWYG Editor

Customer Support: Email, Phone, or Chat 

Useful For: Enterprises 

Price: Starts at $500/month. 

Kameleoon is the most easy-to-use UX A/B testing software in 2021. It facilitates you to create split tests and multivariate tests within a few minutes with multi-armed bandit or linear traffic allocation. The software is supported by complete reporting and analytical capabilities. To give a beautiful spin to your site’s UX, Kameleoon has an exceptional digital toolkit ready. 

Kameleoon

Converting Features 

  • With experience management, you can create a full roadmap to provide a dynamic experience to your visitors. 
  • The leading targeting features including audience targeting, behavior targeting, and contextual targeting. 
  • Helps to design attractive landing pages and web forms. 
  • Enables to make correct decisions based on authentic performance metrics. 
  • Use statistics analysis to maximize your conversion rates. 
  • Through surveys and feedback, website personalization has become more powerful. 

Pros 

  • Very specific audience targeting. 
  • Improves retention rate. 
  • Easy to customize. 

Cons 

  1. Most learning documents are in French. 

6. Crazy Egg

Software Rating: 4.5/5

Compatible Platform: Cloud and Web

Technical Specifications: Client-Side 

Page Editor: N/A

Customer Support: Email, Phone, or Chat 

Useful For: Marketing Teams 

Price: Starts at $24/month along with a free trial. 

Crazy Egg is a web-based UX A/B testing and optimization tool developed for small businesses. The platform enabled digital agencies to analyze visitors’ behavior across emails and campaigns. You can analyze the entire journey of your visitors using the A/B testing tool. You can set specific page goals and recognize issues such as form glitches, navigation, etc. 

Crazy Egg

Converting Features 

  • Crazy Egg offers a comprehensive content management solution to prepare powerful content marketing strategies. 
  • Using competitive analysis, you can compare your campaigns and web pages across multiple other websites. 
  • Conversion tracking solutions make sure you can derive 100% results from your campaigns. 
  • A centralized dashboard for seamless data visualization. 
  • Element analytics, funnel analytics and keyword tracking helps to grow organically. 
  • Ability to view the snapshots in the heatmap, scroll map, and confetti.  

Pros 

  • Super smooth to work with. 
  • A/B test results are meaningful   
  • Creation of snapshots. 

Cons 

  • Push to a yearly subscription. 
  • Click reliability issues. 

7. Convertize

Software Rating: 4.4/5

Compatible Platform: Cloud and Web 

Technical Specifications: Client-side script with “Lightning Mode.”

Page Editor: SmartEditor

Customer Support: Email, Phone, or Chat 

Useful For: eCommerce, SaaS, and Lead Generation Businesses 

Price: Starts at $49/feature/month along with a free trial. 

Convertize is a simple yet powerful A/B testing tool in 2021. It has an intuitive visual editor and a built-in statistics engine that can fully test and optimize your website. Convertize is jam-packed with the latest technologies such as SmartPlugins, Lighting Mode, SmartEditor, a library of 150 optimization tactics, and more. 

Convertize

Converting Features 

  • Personalize your website based on accurate statistical analysis. 
  • Campaign segmentation to monitor your multiple campaigns. 
  • Schedule split testing periodically to keep an eye on your website. 
  • The interactive visual editor helps to create user-friendly websites. 

Pros 

  • Less expensive. 
  • Simple to use. 
  • Easy to spin up tests. 

Cons 

  • Lacks many advanced features. 
  • Plugins need improvement. 

8. SiteSpect

Software Rating: 4.3/5

Compatible Platform: Cloud, Web, Android, iOS 

Technical Specifications: Depends upon the Package 

Page Editor: WYSIWYG Editor 

Customer Support: 24*7 Live Support 

Useful For: Small Businesses 

Price: Get a quotation from the vendor. 

SiteSpect is a 360-degree A/B testing tool that enables businesses to test their website, mobile, and other digital devices. The platform helps to customize and test user experience across multiple horizons. Overall, if you are looking for a powerful, easy to use and access solution, just get SiteSpect. 

SiteSpect

Converting Features 

  • With SiteSpect, you can perform accounts-based marketing. 
  • Content management and analysis options allow you to create powerful content marketing strategies. 
  • Takes personalized user experience one step ahead by creating an individual customer’s profile. 
  • Campaign segmentation and management are possible with one click. 
  • Eliminate card abandonment with behavioral and audience targeting. 
  • Setting goals and tracking them has been super simplified with SiteSpect. 

Pros

  • Amazing server-side implementation. 
  • Seamless split testing. 
  • Excellent content management solutions. 

Cons

  • Ugly reporting. 
  • Hard to navigate. 
  • Some learning curves are involved.  

9. Zoho PageSense 

Software Rating: 4/5

Compatible Platform: Cloud and Web 

Technical Specifications: Client-Side 

Page Editor: WYSIWYG Editor

Customer Support: Email, Phone, or Chat 

Useful For: Small and Medium Businesses 

Price: Starts at $16/feature/month along with a free trial. 

Zoho PageSense is an awesome A/B testing tool coming from a Zoho legacy. It is a conversion and personalization optimization platform equipped with stellar UI and many other features. With Zoho PageSense, the whole conversion rate-increasing process is simplified. 

Zoho PageSense

Converting Features 

  • Zoho offers a centralized dashboard to run multiple conversion-boosting analyses. 
  • Supports numerous insightful analyses such as behavior analytics, element analytics, funnel analysis, and more. 
  • Zoho lets you perform multivariate and split testing with one click. 
  • Dynamic content management and strategizing are possible. 
  • Additional Zoho dashboard features are — test scheduling, visual editor, heatmaps, web forms, and more. 

Pros 

  • Allow visitors to interact with your site. 
  • Plenty of different tests. 
  • Don’t slow down websites. 
  • Less expensive. 

Cons 

  • Messy interface. 
  • A little clunky test reports. 
  • Zero customer support. 

10. Marketizator

Software Rating: 4/5

Compatible Platform: Cloud and Web 

Technical Specifications: Client-Side 

Page Editor: WYSIWYG Editor 

Customer Support: 24*7 Live Support 

Useful For: Online Marketers 

Price: Starts at $59/month along with a free version and trial. 

Omniconvert designs Marketizator, and they call it a Swiss knife of conversion optimization. It is a bundle of three vital CRO tools — online surveys, personalization, and A/B testing tools. Through one dashboard, you can perform three tasks without much learning curve. To save your time and money, you should get this money-making tool. 

Marketizator

Converting Features 

  •  Offers excellent email marketing solutions. 
  • Helps to create captivating landing pages and web forms. 
  • Real-time editing enables you to make quick and correct decisions.  
  • Reporting, testing, and analysis can be drawn from a dashboard. 
  • Question branching and skip logic are two unique features. 
  • Using customizable templates, you can create result-driven marketing campaigns. 

Pros 

  • Great user experience. 
  • Fun to use. 
  • Nice customer support. 

Cons 

  • Design popups can be improved. 
  • More customization. 

Let’s Test It!

Improving user experience is the masterstroke that you can play to retain current users and attract a new ones. Using A/B testing tools, you can experiment with your website’s interface to provide the best UX. 

Thus, when you are observing a steep growth in your online business, get the best UX A/B testing software to tweak with user experience. Simply get any A/B testing tool from our list in 2021 and grow your business. 

Leave a comment

Your email address will not be published. Required fields are marked *

Popular Post

Recent Post

ClearVPN Review – Why You Should Buy It?

By TechCommuters / August 2, 2021

Want to access geo-restricted sites, but don’t want to get into the nitty-gritty of technicalities? You are in luck. ClearVPN is just the right VPN for you. Unlike other VPNs in the market, ClearVPN lets you choose the activity you wish to perform, not the server. This makes using both a VPN and staying secure […]

Tips on Cleaning Up the Storage on the Mac Computer

By TechCommuters / July 31, 2021

Of course, you’ve spent a lot of money for your new Mac, and we understand how it can be frustrating when you see it starts working slow or any other unusual things happen, like an unexpected crash of apps. What happened with the expensive device and how to stop and prevent this problem? In our […]

Fastest Internet Connections in USA

By TechCommuters / July 30, 2021

Human nature is defined as the constant struggle of man and woman to fulfill their immediate needs, wants, and desires. Once that list is achieved, we want more and in a consumer-dominated world, there is nothing better than that. You may be a fan of fast internet speeds, however, you would also need other perks […]

Upgrade Protection Of Personal & Business Data For Your Mac

By TechCommuters / July 29, 2021

Identity theft – what is it and how to protect yourself? At a time when there is an unlimited amount of information available to the individual via the Internet, and the development of technology and the increasingly complex operation of the public and social life require the exchange of large quantities of data, the right […]

4 Industries Leveraging Blockchain: Use Cases And Benefits

By TechCommuters / July 28, 2021

Blockchain technology has advanced significantly since the launch of cryptocurrency in 2008. Today, entrepreneurs in various industries have embraced its value and technological advantage, trying to appropriate it for advancing their competitive edge on the market. Besides, blockchain may open up new doors due to its dispersed and flexible nature, helping companies through transparency, privacy, […]

Top 10 Best Countries to Outsource Software Development

By TechCommuters / July 28, 2021

Are you contemplating software expansion? The complexity of programming necessitates the need for an expert programmer. While anyone can pass out as a developer, it will help if you research the leading destinations to outsource software development specialists. This article factors in everything you need to know when looking for a software developer.  Factors to […]

10 Best Learning Management Systems in 2021

By TechCommuters / July 24, 2021

Learning management system, aka LMS, is the new way of learning. LMS is developed to help individual’s to create, manage and provide online courses. It allows students and teachers to learn and demonstrate their skills anytime and anywhere.  Today, there are so many different LMS software available in the market with vivid features and functions, […]

What Are Some Cool Things You Can Achieve on a Mac

By TechCommuters / July 22, 2021

As a new MacBook owner, you might be surprised by how much the computer has to offer. Apple engineers push for new macOS updates that come with the latest features and improve the overall user experience. If you are still new to the macOS environment, it is possible that you have not discovered quite a […]

Key Opportunities of E-learning for Remote Workers

By TechCommuters / July 21, 2021

The emergence of remote workers has been on the rise for the last few years. This is with a good reason as well. The e-learning solutions provided are not only for employees. Organizations are also implementing them in their day-to-day activities. Working remotely means that you have flexible schedules. You can be able to plan […]

10 Best Finder Alternatives for Mac in 2021

By TechCommuters / July 20, 2021

If you are a Mac user, you probably already have a bittersweet relationship with Mac Finder. It is an indeed powerful file manager and graphical user interface tool for Macintosh. But, despite being the default Apple program, it lacks many features. Plus, Apple hasn’t made any efforts to update Finder in a long time.    However, […]

10 Best Zip File Extractors in 2021

By TechCommuters / July 18, 2021

It’s common knowledge that compressed zip files are easy to share and help to free space on your disk. However, if you want to extract data from your zipped files, you need a zip file extractor. A tool that can decompress your data quickly and make it easily accessible for you.  Usually, a zip tool […]

How to Fix a Stuck Pixel on your Screen Swiftly

By TechCommuters / July 16, 2021

Does a little permanent black or colored spot on your LCD, OLED, or TFT screen annoy you? If yes, then before calling a repair guy or ordering a new screen, wait for a second and try to understand the stuck pixel concept.  Once you get the hang of pixels, you can save your warranty for […]

How to Block Porn Sites on Your Kid’s Computer and Mobiles

By TechCommuters / July 14, 2021

In the current scenario of an online environment, Porn is all over the Internet. Online Pornography has become a bad habit of digital life. Children are growing up in the digital world. Every kid has access to smartphones. Using smartphones, any kid can easily access the Internet. Thus, it has increased the kid’s risk of […]

How to Remove Bloatware from Windows 10 Easily

By TechCommuters / July 12, 2021

Is your brand new laptop bloated with unwanted programs? Unfortunately, then, you are not the only one who is struggling with bloatware. That’s because Microsoft is no longer stronger on bloatware. However, the good thing is that you can remove bloatware in Windows 10 easily.  Today, a new Microsoft device is swamped with a series […]

Fenced.ai: A Holistic Overview of Monitoring Your Child Online

By TechCommuters / July 9, 2021

Are you worried about your kids wandering off to the dark side of the internet? Do you want to ensure the safety of your kids online? If yes, you have probably considered using parental controls to keep your children away from risky internet behavior. Here is our review for the latest parental control solution in […]