10 Best A/B Testing Tools in 2023

Are you finally ready to optimize your website? Ready to create a user-friendly website that can dramatically increase your sales? Then, you must have already gone through all the amazing A/B testing tools available in the market. 

You know the UX A/B testing software market wasn’t that crowded a few years back. There were only limited options available, but not anymore. Today, you have a series of great A/B testing solutions available, which might confuse you. Therefore, to help you out, we have found the best ten A/B testing tools. Want to see?

10 Best A/B Testing Tools in 2023 — To Create a Better UX

One A/B testing tool must have A/B/n testing, smart editor, and autopilot mode features. But, one excellent A/B testing tool should also have multivariate testing, a vast A/B testing library, and more. In this list, we have covered the best ten UX A/B testing software that offer a lot more than your needs. 

1. AB Tasty 

Software Rating: 4.8/5

Compatible Platform: Cloud and Web 

Technical Specifications: Client-Side 

Page Editor: WYSIWYG Editor

Customer Support: Email, Phone, or Chat 

Useful For: Global Enterprises

Price: Starts at $200/month. 

AB Tasty is simply delicious like French cuisine. Keeping metaphor aside, AB Tasty is a robust UX A/B testing software trusted by L’Oréal, Panasonic, Sephora, and Eurosport. It is an AI-powered tool that can help you run many experiments to derive more conversion and revenue. To turn your visitors into customers, AB Tasty has all the right features. 

Converting Features 

• AB Tasty makes sure that you never face cart abandonment issues. 
• The software can track conversion statistics to boost your site’s conversion rate. 
• Geocaching lets you analyze the behavior of your visitors based on their location. 
• With campaign segmentation, you can create numerous dynamic marketing campaigns.  
• Offers incredible SEO support through key tracking, page view tracking, and multiple site management.
• From creating landing pages to heatmaps, the software can perform various other operations. 

Pros 

• It helps to market better. 
• Super intuitive interface. 
• Excellent A/B testing. 

Cons 

• Reporting could improve. 

2. Unbounce 

Software Rating: 4.6/5

Compatible Platform: Cloud and Web 

Technical Specifications: Server-Side 

Page Editor: WYSIWYG Editor

Customer Support: 24*7 Live Support 

Useful For: eCommerce, SaaS, and Marketing Agencies 

Price: Starts at $79/feature/month along with a free trial. 

Unbounce is a perfect trap to reduce your website’s bounce rate. With over 15,000 brands’ trust, Unbounce has the power to optimize landing pages without coding hassle. By eliminating guesswork, this A/B test tool provides valuable insights to enhance your ad campaign performance. 

Converting Features 

• To create highly converting landing pages, you can blindly trust Unbounce. 
• You can perform systematic multivariate testing with the software. 
• Split testing is easily performed, and insightful data is drawn.  

Pros 

• Creates attractive landing pages. 
• Automatically optimize for the best conversion. 
• Easy to use. 

Cons

• Lack of integration. 
• Hard to make changes. 

3. Optimizely 

Software Rating: 4.5/5

Compatible Platform: Cloud, Web, Android, iOS 

Technical Specifications: Client-side script with “Lightning Mode.”

Page Editor: WYSIWYG Editor

Customer Support: 24*7 Live Support 

Useful For: Enterprise and Mid-size Companies

Price: Starts at $50,000/year. 

Optimizely is one of the oldest and popular A/B testing tools. It empowers businesses to deliver personalized services across websites and mobile devices. Using Optimizely, you can experiment with multiple technologies to boost your customers’ experience. Globally, over 700 billion successful Optimizely experiments have been performed by far. Now, maybe it’s your turn to experiment with Optimizely. 

Converting Features 

• Optimizely let you target the audience based on their behavior and context. 
• Stunning customizable templates to work with. 
• Hassle-free funnel analysis with a simple drag and drop menu. 
• Supports multivariate testing, real-time editing, heatmaps, and more. 
• Users can schedule tests and draw analytical reports. 
• With statistical analysis, you can fully personalize your website. 

Pros

• Pretty for beginners. 
• Enables A/B testing without much coding hassle. 
• Manage multiple campaigns simultaneously. 

Cons 

• Super expensive. 
• Lacks segmentation reporting. 
• Preview loading errors. 

 4. VWO Testing 

Software Rating: 4.5/5

Compatible Platform: Cloud and Web 

Technical Specifications: Client-Side

Page Editor: WYSIWYG Editor

Customer Support: 24*7 Live Support 

Useful For: UX Professionals, Marketers, and Developers 

Price: Starts at $199/feature/month with a free trial. 

VWO is a leading UX A/B testing and website optimization software. Around 4000 brands in 90 countries using VWO, including Microsoft, Career Builder, and Dominos. VWO lets you understand your visitors’ engagement with split testing, A/B testing, personalization, behavior targeting, etc. 

Converting Features 

• Abandoned cart saver helps to find the reason behind cart abandonment. 
• Using behavior and contextual targeting, you can better understand your visitors’ engagement. 
• Content analysis facilities to make result-driven content marketing strategies. 
• You can increase your site’s conversion rate with constant tracking. 
• Simply customize various readymade templates to improve user experience. 
• Easy drag and drop menu support for mobile and websites. 

Pros 

• Easy to set up. 
• Excellent A/B testing. 
• Improves conversion rate. 

Cons 

• Only store data for the last 60-90 days. 
• Limitation of real-time data analysis. 
• Can slow down website speed. 

5. Kameleoon

Software Rating: 4.5/5

Compatible Platform: Cloud and Web 

Technical Specifications: Client-Side 

Page Editor: WYSIWYG Editor

Customer Support: Email, Phone, or Chat 

Useful For: Enterprises 

Price: Starts at $500/month. 

Kameleoon is the most easy-to-use UX A/B testing software. It facilitates you to create split tests and multivariate tests within a few minutes with multi-armed bandit or linear traffic allocation. The software is supported by complete reporting and analytical capabilities. To give a beautiful spin to your site’s UX, Kameleoon has an exceptional digital toolkit ready. 

Converting Features 

• With experience management, you can create a full roadmap to provide a dynamic experience to your visitors. 
• The leading targeting features including audience targeting, behavior targeting, and contextual targeting. 
• Helps to design attractive landing pages and web forms. 
• Enables to make correct decisions based on authentic performance metrics. 
• Use statistics analysis to maximize your conversion rates. 
• Through surveys and feedback, website personalization has become more powerful. 

Pros 

• Very specific audience targeting. 
• Improves retention rate. 
• Easy to customize. 

Cons 

1. Most learning documents are in French. 

6. Crazy Egg

Software Rating: 4.5/5

Compatible Platform: Cloud and Web

Technical Specifications: Client-Side 

Page Editor: N/A

Customer Support: Email, Phone, or Chat 

Useful For: Marketing Teams 

Price: Starts at $24/month along with a free trial. 

Crazy Egg is a web-based UX A/B testing and optimization tool developed for small businesses. The platform enabled digital agencies to analyze visitors’ behavior across emails and campaigns. You can analyze the entire journey of your visitors using the A/B testing tool. You can set specific page goals and recognize issues such as form glitches, navigation, etc. 

Converting Features 

• Crazy Egg offers a comprehensive content management solution to prepare powerful content marketing strategies. 
• Using competitive analysis, you can compare your campaigns and web pages across multiple other websites. 
• Conversion tracking solutions make sure you can derive 100% results from your campaigns. 
• A centralized dashboard for seamless data visualization. 
• Element analytics, funnel analytics and keyword tracking helps to grow organically. 
• Ability to view the snapshots in the heatmap, scroll map, and confetti.  

Pros 

• Super smooth to work with. 
• A/B test results are meaningful   
• Creation of snapshots. 

Cons 

• Push to a yearly subscription. 
• Click reliability issues. 

7. Convertize

Software Rating: 4.4/5

Compatible Platform: Cloud and Web 

Technical Specifications: Client-side script with “Lightning Mode.”

Page Editor: SmartEditor

Customer Support: Email, Phone, or Chat 

Useful For: eCommerce, SaaS, and Lead Generation Businesses 

Price: Starts at $49/feature/month along with a free trial. 

Convertize is a simple yet powerful A/B testing tool. It has an intuitive visual editor and a built-in statistics engine that can fully test and optimize your website. Convertize is jam-packed with the latest technologies such as SmartPlugins, Lighting Mode, SmartEditor, a library of 150 optimization tactics, and more. 

Converting Features 

• Personalize your website based on accurate statistical analysis. 
• Campaign segmentation to monitor your multiple campaigns. 
• Schedule split testing periodically to keep an eye on your website. 
• The interactive visual editor helps to create user-friendly websites. 

Pros 

• Less expensive. 
• Simple to use. 
• Easy to spin up tests. 

Cons 

• Lacks many advanced features. 
• Plugins need improvement. 

8. SiteSpect

Software Rating: 4.3/5

Compatible Platform: Cloud, Web, Android, iOS 

Technical Specifications: Depends upon the Package 

Page Editor: WYSIWYG Editor 

Customer Support: 24*7 Live Support 

Useful For: Small Businesses 

Price: Get a quotation from the vendor. 

SiteSpect is a 360-degree A/B testing tool that enables businesses to test their website, mobile, and other digital devices. The platform helps to customize and test user experience across multiple horizons. Overall, if you are looking for a powerful, easy to use and access solution, just get SiteSpect. 

Converting Features 

• With SiteSpect, you can perform accounts-based marketing. 
• Content management and analysis options allow you to create powerful content marketing strategies. 
• Takes personalized user experience one step ahead by creating an individual customer’s profile. 
• Campaign segmentation and management are possible with one click. 
• Eliminate card abandonment with behavioral and audience targeting. 
• Setting goals and tracking them has been super simplified with SiteSpect. 

Pros

• Amazing server-side implementation. 
• Seamless split testing. 
• Excellent content management solutions. 

Cons

• Ugly reporting. 
• Hard to navigate. 
• Some learning curves are involved.  

9. Zoho PageSense 

Software Rating: 4/5

Compatible Platform: Cloud and Web 

Technical Specifications: Client-Side 

Page Editor: WYSIWYG Editor

Customer Support: Email, Phone, or Chat 

Useful For: Small and Medium Businesses 

Price: Starts at $16/feature/month along with a free trial. 

Zoho PageSense is an awesome A/B testing tool coming from a Zoho legacy. It is a conversion and personalization optimization platform equipped with stellar UI and many other features. With Zoho PageSense, the whole conversion rate-increasing process is simplified. 

Converting Features 

• Zoho offers a centralized dashboard to run multiple conversion-boosting analyses. 
• Supports numerous insightful analyses such as behavior analytics, element analytics, funnel analysis, and more. 
• Zoho lets you perform multivariate and split testing with one click. 
• Dynamic content management and strategizing are possible. 
• Additional Zoho dashboard features are — test scheduling, visual editor, heatmaps, web forms, and more. 

Pros 

• Allow visitors to interact with your site. 
• Plenty of different tests. 
• Don’t slow down websites. 
• Less expensive. 

Cons 

• Messy interface. 
• A little clunky test reports. 
• Zero customer support. 

10. Marketizator

Software Rating: 4/5

Compatible Platform: Cloud and Web 

Technical Specifications: Client-Side 

Page Editor: WYSIWYG Editor 

Customer Support: 24*7 Live Support 

Useful For: Online Marketers 

Price: Starts at $59/month along with a free version and trial. 

Omniconvert designs Marketizator, and they call it a Swiss knife of conversion optimization. It is a bundle of three vital CRO tools — online surveys, personalization, and A/B testing tools. Through one dashboard, you can perform three tasks without much learning curve. To save your time and money, you should get this money-making tool. 

Converting Features 

•  Offers excellent email marketing solutions. 
• Helps to create captivating landing pages and web forms. 
• Real-time editing enables you to make quick and correct decisions.  
• Reporting, testing, and analysis can be drawn from a dashboard. 
• Question branching and skip logic are two unique features. 
• Using customizable templates, you can create result-driven marketing campaigns. 

Pros 

• Great user experience. 
• Fun to use. 
• Nice customer support. 

Cons 

• Design popups can be improved. 
• More customization. 

Let’s Test It!

Improving user experience is the masterstroke that you can play to retain current users and attract a new ones. Using A/B testing tools, you can experiment with your website’s interface to provide the best UX. 

Thus, when you are observing a steep growth in your online business, get the best UX A/B testing software to tweak with user experience. Simply get any A/B testing tool from our list and grow your business.