Top 10 Benefits of Blogging for Small Businesses

Benefits-of-Blogging

Last updated on December 15th, 2018 at 4:33 pm

Since every business owner is keen on having a digital representation of their business or brand, you may also consider jumping into the trend. Well, that’s a good decision if you’ve already made it. While, the internet revolves around various types of websites, you need to learn about the important categories to maximize your efforts. Many businesses or brands focus on websites and landing pages, but only a few realize the true potential of blogging. Actually, you don’t have to host a whole new website to start blogging for your business. You can just create a separate section on your business website start blogging. To learn more about it continue reading to know about the 10 best benefits of blogging for small businesses. It may also lead you to understand certain benefits of digital marketing through blogging.

Top 10 best benefits of blogging for small businesses

Every business owner’s main goal is to expand their business growth and reach, which in turn results in more leads, sales, and revenue. Blogging will definitely help in your goal, so keep reading to find out the benefits you can get from practicing it:

  • Better SEO Impact: If you’re already doing digital marketing for your business, you must be aware of how important search engine optimization is to explore true potential of blogging. Basically, organic traffic from search engines translates to higher chances of sales and leads. Blogging can elevate the SEO score of your website. Because, search services resourceful information and insights, which you will deliver through blogging practices.

 

Better SEO Impact

Image Source: onlinemonthlyincome

  • Strong Relationships with your customers: The success rate of a business is directly linked to the quality of its relationship with the customers. As a business owner, you must create an impactful connection with all your customers. Through blogging, you can achieve that seamlessly. Here, you’re not just providing information, but you can be empathetic while doing so, which is always respected by consumers.

 

Strong Relationships with your customers

Image Source: sightcall

Also Read: What is Digital Marketing and Best Digital Marketing Techniques for 2019

  • Higher Authority in the Industry: When consumers search for something on the internet, they want to learn information from the experts. So, with blogging, you will have the opportunity to showcase your expertise in your niche. By doing so, you can establish yourself and your brand as the industry leader. If you do that, new customers will definitely increase in numbers. Any consumer would like to buy from someone who has the right answers to their problems.

 

higher authority in industry

Image Source: semrush

  • Better Conversion Rates: The key role of any marketing strategy is to bring in new leads and sales. Pretty much everyone knows that. But, when you dig deeper, there’s a catch here, which is the aspect of conversion. Many people usually succeed in getting new leads consistently, but they utterly fail at converting them into sales. This happens due to the lack of connection with the brand and the lead. To change this situation, you can approach the conversion aspect through blogging. It lets you offer resourceful information, which in turns converts your leads into sales.

 

better conversion rates

Image Source: ecommercewebsitevancouver

  • Additional Income: Well, your business website may have been primarily established for the promotional purposes. But, wouldn’t like some extra income through it? Yes, you can make decent amount of money by monetizing your blog. Not only you can offer better information to your customers and build a connection, you can also earn money by displaying advertisements on your blog. There are many such programs out there which will let you do so.

 

additional income

Image Source: g3fashion

  • Improves your Network: One of the most underrated aspects in maintaining a business is Networking. If you network well with like-minded people and brands, you will be able to exchange information, ideas, and many more. Along the way, your brand will definitely get benefited with new ideas and concepts. Blogging exactly helps you do that, as usually many people likes to interact to blog posts.

 

improves your network

Image Source: fronetics

  • Gives you Authenticity: Nowadays, anyone can open a website and promote their businesses. Some of them may even belong to scammers who are looking out for their next victims. Consumers are now a bit skeptic about trusting a new business website. But, if you’re blogging, it will definitely offer you authenticity, as you’re here to legitimately offer your insights about the products and industry.

 

authenticity

Image Source: thenerdytheologian

  • Enhances your Social Media Presence: No one can deny the fact that social media marketing is one of the most important and effective ways of promotion. But, many people struggle at it. This is due to the lack of proper content to promote. With blogging, this problem can be solved almost instantly. As you write blog posts which contain useful information, it will attract more interaction when you share it to the social media platforms.

 

enhances your social media presence

Image Source: amazonaws

  • Helps you learn more about the Industry: See, no one knows everything about an industry even if they’re running a business related to it. There are countless areas that need to be explored in any industry. By blogging, you obviously need to research and learn about a lot of things, which helps you gain more knowledge. This newly gained information can help you improve your brand, products, and marketing strategies as well.

 

helps you learn about the industry

Image Source: guardian

Also Read: 10 Best Advanced SEO Techniques to Increase Your Search Traffic in 2019

  • Improves your Creativity: Blogging requires a lot of creative thinking, which is why this aspect has been labeled as one of the 10 best benefits of blogging for small businesses. By enhancing your creativity, you can definitely take much better business decisions. You can also present and promote your brand in a unique and better way.

 

improves your creativity

Image Source: medium

Conclusion

As you’ve learned about the 10 best benefits of blogging for small businesses, it’s high time that you start writing blogs as soon as possible. Since, it helps your business in different ways, it’s better to include it in your daily marketing schedule. Make sure that you polish your writing skills regularly. If you’ve got any doubts regarding this article, feel free to comment below.+

 

Leave a comment

Your email address will not be published. Required fields are marked *

Popular Post

Recent Post

Top 10 Secret WhatsApp Tips and Tricks You Should Know

By TechCommuters / February 19, 2018

What comes to your mind first when we talk about some useful messaging app? WhatsApp right! Well, WhatsApp was a revolution in a form of the nifty application when it started gaining pace amongst smartphone users. It has brought people closer with immense features it had incorporated in a small app to make user’s life […]

Earn Extra Money with These Money Earning Apps on Your Android Device

By TechCommuters / February 16, 2018

Google “how to earn extra money” and you will find barrage of options to earn some quick bucks by doing some petty jobs, part-time jobs and by trying your luck in poker or lottery. The irony with these solutions is that they offer you an option but that doesn’t necessarily fit into long-term earning requirements. […]

10 Best Android Apps for 2021 with All Latest Features

By TechCommuters / February 13, 2018

Apps available at Google Play Store are the best bet for you to perform numerous tasks seamlessly. Here, Android app developers are working hard to offer you futuristic solutions in your device in the form of nifty apps. Using these smart apps, you can perform from all basic to advanced tasks effortlessly. In this article, […]

What is Blockchain and Blockchain-as-a-Service (BaaS) Including BaaS Solution Providers

By TechCommuters / February 10, 2018

Blockchain being a nascent technology is there to disrupt the traditional IT ecosystem with some improved offerings. Here, people are curious to know, access and implement this widely effective technology to gain some amazing results. Likewise, any other new technology it has its own limitations and one of them is cost-effectiveness. Here, companies are supposed […]

What is Blockchain and Top 7 Benefits it Brings

By TechCommuters / February 7, 2018

What makes blockchain special? Well, you may need to dig deep to understand blockchain technology as a whole but as quick perusal, the sudden rise of cryptocurrencies have definitely increased the interest of common man into blockchain technology lately. At the heart of the surge in blockchain technology is simply the quest and interest surrounding […]

10 Best Android Cleaner Apps for 2021

By TechCommuters / February 6, 2018

Smartphones while working as a mini computer helps you to perform numerous tasks seamlessly. Further, these nifty devices are used to store plenty of your data in compiled manner. Here, you store your pictures, favorite audio & music files, personal videos, important documents, and lot more. Though smartphones are more potent today still they are […]

10 Best Duplicate Files Remover Apps for Android 2021

By TechCommuters / February 4, 2018

Duplicate files accumulate as a digital junk on your device that not only occupies precious storage space but it also affects your device performance negatively. Duplicate files accumulate on your device due to various reasons like same file downloading for multiple times, data backup, file sharing via different apps, due to thumbnails and other reasons. […]

iPhone X Problems: Top 10 Issues and How to Fix Them

By TechCommuters / February 3, 2018

iPhone X was much touted device of 2017 with a lot of speculations and expectations. Hence, Apple has tried to put some amazing features to it like Face ID but everything wasn’t sorted when users started using this device. Here, various iPhone X problems have started occurring over time. In this article, we have discussed […]

Advantages and Disadvantages of Artificial Intelligence

By TechCommuters / February 2, 2018

Artificial Intelligence (AI) is a process of designing machines that have the ability to think in a certain way and react to the situation. Here, it is the intelligence of the machines which makes tasks easy for human. You may like it or not but AI could be used for anything say it for Google’s […]

10 Best PC Cleaner for Windows 10/8/7 (Free & Paid) 2021

By TechCommuters / January 27, 2018

Your powerful Windows computer may start crawling over time when not taken care of properly. Sluggish Windows performance is a common issue most users face after a period of time. The primary reasons behind it include a lot of junk files, obsolete apps & programs, virus issues, outdated software, outdated drivers, and more. While we […]

Top 7 Useful Tech Products Launching in 2018 to Change Your Life

By TechCommuters / January 24, 2018

Lot is slated for 2018 when it comes to launch of new tech products. Here, users are waiting for new mobiles, laptops, smart TVs, smart watches, smart cars, audio & music systems, VRs, GPS devices, smart glasses and what not. Though 2017 alone have offered most advanced gadgets and gears still the wait is on […]

Best Duplicate Contacts Remover Apps for iPhone in 2021

By TechCommuters / January 21, 2018

Duplicate contacts on any device cause a lot of trouble, as it not only increases contact search time, but it also occupies precious device resources. Here, identical contacts may accumulate due to various reasons like contacts sharing, contact backup, and other reasons. One possible way to find, delete and merge duplicate contacts is to use […]

Top 10 Tips to Keep Your Mac Safe from Malware Attacks

By TechCommuters / January 20, 2018

Apple offers numerous effective security features built-in on every Mac to keep it safe from malware attacks or other cyber threats. These security features not only help you protect your system from various known & unknown cyber threats but it also helps you improve your system performance. In addition to these built-in features on your […]

10 Best Anti-Malware Software for Windows 10/8/7 in 2021

By TechCommuters / January 19, 2018

The recent malware attacks around the world have made users more vigilant against this emerging threat. The best anti-malware software for Windows 10/8/7 offers an easy and secure way to keep your data safe in 2021. These advanced security tools work on smart algorithms to provide comprehensive protection against virus and malware threats. Best Anti-Malware […]

Top 10 Anti-Malware Apps for Android in 2021

By TechCommuters / January 14, 2018

When smartphones are considered to be mini-computers that hold lot of your important data from pictures, videos to important documents, it sounds sensible to keep your smartphone device protected with all necessary features. Further, knowing the unimaginable value of data kept on your Android device, it becomes important to keep it safe from all possible […]