Top 10 Benefits of Blogging for Small Businesses

By TechCommuters / November 6, 2018

Since every business owner is keen on having a digital representation of their business or brand, you may also consider jumping into the trend. Well, that’s a good decision if you’ve already made it. While, the internet revolves around various types of websites, you need to learn about the important categories to maximize your efforts. Many businesses or brands focus on websites and landing pages, but only a few realize the true potential of blogging. Actually, you don’t have to host a whole new website to start blogging for your business. You can just create a separate section on your business website start blogging. To learn more about it continue reading to know about the 10 best benefits of blogging for small businesses. It may also lead you to understand certain benefits of digital marketing through blogging.

Top 10 best benefits of blogging for small businesses

Every business owner’s main goal is to expand their business growth and reach, which in turn results in more leads, sales, and revenue. Blogging will definitely help in your goal, so keep reading to find out the benefits you can get from practicing it:

  • Better SEO Impact: If you’re already doing digital marketing for your business, you must be aware of how important search engine optimization is to explore true potential of blogging. Basically, organic traffic from search engines translates to higher chances of sales and leads. Blogging can elevate the SEO score of your website. Because, search services resourceful information and insights, which you will deliver through blogging practices.

 

Better SEO Impact

Image Source: onlinemonthlyincome

  • Strong Relationships with your customers: The success rate of a business is directly linked to the quality of its relationship with the customers. As a business owner, you must create an impactful connection with all your customers. Through blogging, you can achieve that seamlessly. Here, you’re not just providing information, but you can be empathetic while doing so, which is always respected by consumers.

 

Strong Relationships with your customers

Image Source: sightcall

Also Read: What is Digital Marketing and Best Digital Marketing Techniques for 2019

  • Higher Authority in the Industry: When consumers search for something on the internet, they want to learn information from the experts. So, with blogging, you will have the opportunity to showcase your expertise in your niche. By doing so, you can establish yourself and your brand as the industry leader. If you do that, new customers will definitely increase in numbers. Any consumer would like to buy from someone who has the right answers to their problems.

 

higher authority in industry

Image Source: semrush

  • Better Conversion Rates: The key role of any marketing strategy is to bring in new leads and sales. Pretty much everyone knows that. But, when you dig deeper, there’s a catch here, which is the aspect of conversion. Many people usually succeed in getting new leads consistently, but they utterly fail at converting them into sales. This happens due to the lack of connection with the brand and the lead. To change this situation, you can approach the conversion aspect through blogging. It lets you offer resourceful information, which in turns converts your leads into sales.

 

better conversion rates

Image Source: ecommercewebsitevancouver

  • Additional Income: Well, your business website may have been primarily established for the promotional purposes. But, wouldn’t like some extra income through it? Yes, you can make decent amount of money by monetizing your blog. Not only you can offer better information to your customers and build a connection, you can also earn money by displaying advertisements on your blog. There are many such programs out there which will let you do so.

 

additional income

Image Source: g3fashion

  • Improves your Network: One of the most underrated aspects in maintaining a business is Networking. If you network well with like-minded people and brands, you will be able to exchange information, ideas, and many more. Along the way, your brand will definitely get benefited with new ideas and concepts. Blogging exactly helps you do that, as usually many people likes to interact to blog posts.

 

improves your network

Image Source: fronetics

  • Gives you Authenticity: Nowadays, anyone can open a website and promote their businesses. Some of them may even belong to scammers who are looking out for their next victims. Consumers are now a bit skeptic about trusting a new business website. But, if you’re blogging, it will definitely offer you authenticity, as you’re here to legitimately offer your insights about the products and industry.

 

authenticity

Image Source: thenerdytheologian

  • Enhances your Social Media Presence: No one can deny the fact that social media marketing is one of the most important and effective ways of promotion. But, many people struggle at it. This is due to the lack of proper content to promote. With blogging, this problem can be solved almost instantly. As you write blog posts which contain useful information, it will attract more interaction when you share it to the social media platforms.

 

enhances your social media presence

Image Source: amazonaws

  • Helps you learn more about the Industry: See, no one knows everything about an industry even if they’re running a business related to it. There are countless areas that need to be explored in any industry. By blogging, you obviously need to research and learn about a lot of things, which helps you gain more knowledge. This newly gained information can help you improve your brand, products, and marketing strategies as well.

 

helps you learn about the industry

Image Source: guardian

Also Read: 10 Best Advanced SEO Techniques to Increase Your Search Traffic in 2019

  • Improves your Creativity: Blogging requires a lot of creative thinking, which is why this aspect has been labeled as one of the 10 best benefits of blogging for small businesses. By enhancing your creativity, you can definitely take much better business decisions. You can also present and promote your brand in a unique and better way.

 

improves your creativity

Image Source: medium

Conclusion

As you’ve learned about the 10 best benefits of blogging for small businesses, it’s high time that you start writing blogs as soon as possible. Since, it helps your business in different ways, it’s better to include it in your daily marketing schedule. Make sure that you polish your writing skills regularly. If you’ve got any doubts regarding this article, feel free to comment below.+

 

Leave a comment

Your email address will not be published. Required fields are marked *

Popular Post

Recent Post

Wondershare MirrorGo: The Best Mirroring Tool for Windows

By TechCommuters / February 19, 2021

Humans are never satisfied with what they have, due to this they always want something more and different. With that said, over the years the screen size of our smartphone has changed, yet we all look for options to increase display size, right? If you too want to increase the phone’s aspect ratio, you are […]

How to Fix “Zoom Share Screen Not Working”—10 Quick Solutions

By TechCommuters / February 18, 2021

When you are in the middle of an important Zoom meeting with your boss or hosting a Zoom webinar for your peers—and suddenly you realize that the Zoom share screen is not working for you.  This is going to be a very frustrating situation, especially when you can’t figure out the reason behind the Zoom […]

Shells – Your Personal Workspace on Cloud

By TechCommuters / February 17, 2021

The concept of cloud computing, virtual machines is not new, yet Shell’s new entry in this market is gaining a lot of attention. Using this virtual desktop environment, driven by a cloud computer you can access data from anywhere, anytime. But what makes it different from others in the market? To know more and get […]

10 Best Winzip Alternatives for Windows and Mac in 2021

By TechCommuters / February 16, 2021

When you want to compress files to free up space on disk or quickly email them, WinZip is the best software to create and extract archive files—but it’s not the only solution. There are much better and powerful WinZip alternatives available that can offer more features than just file compression and decompression. On the top, […]

10 Best Online Reading Apps for Android & iOS in 2021

By TechCommuters / February 14, 2021

For a voracious reader, it is a dream come true to read anytime and anywhere. Fortunately, now with online reading apps, readers can carry their favorite books everywhere. For both Android and iOS platforms, there are numerous online book reading apps available in 2021 that allows them to read on subways, planes, or beaches.  In […]

10 Best Duplicate Photo Remover for Mac in 2021

By TechCommuters / February 12, 2021

Whether you are a professional photographer or someone who likes to capture every moment of their lives, you must often end up with a full MacBook memory—resulting in low speed, performance, and several programming glitches. Now, you don’t need to invest in a new Apple laptop or expensive portable memory storage devices to address this […]

IObit Driver Booster: Complete Review

By TechCommuters / February 10, 2021

Drivers are one of the primary components to run a computer system. It acts as the bridge to create a communication between the hardware component of the system with the operating system. It is essential to regularly update drivers to improve performance, fix the bugs, and maintain the overall system stability. However, your device might […]

10 Best Duplicate Photos Remover for iOS in 2021

By TechCommuters / February 9, 2021

Usually, when you experience a beautiful family moment or a candid scene, you immediately use your iPhone to click countless photos to capture a perfect one. However, when you take multiple high-resolution shots from your fantastic iOS camera, it is going to clog your device’s memory and eventually slows down its speed. On the top, […]

10 Best Parental Control Software for Windows & Mac in 2021

By TechCommuters / February 6, 2021

Parenting is hard—and in the digital age, it’s even harder. Today, parents don’t have an option to outcast their kids from the dark and scary World Wide Web because from online studies to virtual games, children are non stop online, which means they are constantly exposed to numerous threats and vulnerabilities.  Therefore, when you are […]

Best Plagiarism Checker Apps for Android in 2021

By TechCommuters / February 5, 2021

In today’s modern era, becoming an authentic writer is not an easy task, especially as new technology-driven tools are taking birth. Some authors simply revive an old content into a new one by using AI-driven tools like paraphrasing and article spinners. No doubt that these AI-driven tools produce quick results without wasting any time but […]