7 Common Blunders In Logo Designing That Earns Bad Reviews For Your Business

7 Common Blunders In Logo Designing That Earns Bad Reviews For Your Business

Last updated on January 13th, 2024 at 3:20 am

Symbolic images have been used as one of the main assets of communicating the story to the world from ancient times when people used to carve at the walls of caves or trees to deliver a message to everyone. After so many years specialists and experts study those graphical images to learn about different cultures and the messages that people from the past have left for us.

In today’s time, the practice of using symbolic figures has been revived and is utilized to create a persona and reputation for the business or brand. Every industry is in the struggle to provide the best experience to its consumers, and the race begins with logo designs.

Hundreds and thousands of logo-designing companies around the world have been working strenuously to introduce new features and trends in logo designing to make sure that businesses are served with the best.

Where logo designs have been proven as one of the major assets in creating the identity of a brand, they can also destroy the image of a company within a matter of a few seconds. One wrong step was taken by the brand in the logo design, and the entire image of the brand will be demolished.

Companies that have a perception that a logo does not carry any worth usually don’t approve of spending a big budget on logo designing services; instead, they seek out ways to get cheap logo designs.

Deliberated below are some of the most common blunders that one can make to turn the reputation of their brand or business into ashes.

  • Hire a Rookie to Design Your Business Logo

Brands or companies that look out to get cheap logo designs, often hire the amateur to design the logos for them. It should be understood by everyone that it is alright to give new people a chance, but directly hiring them to create a professional business logo would be a big risk.

The chance is high that due to lack of experience, they might not have the appropriate knowledge about the trends and methods to create a trendy logo design. Also, they might not be able to cater to any critical issues if they occur during the task, and might hand over a poorly constructed logo in the end, which will eventually damage the company’s image.

  • Let Them Do the Work on Their Own

Many logo designers who believe that they are experts prefer to work according to them, and sometimes it happens that they start to create the logo for themselves the way they like it, ignoring the fact that what a client wants, or what is the need by the company.

If you would allow a designer to do the work on their own by instructing them, then be ready for the surprise in the end, which could also turn out to be a shocker!

  • Not Getting Involved in The Planning of Logo

Another big mistake that companies make is that they hire a logo designer to shake all the responsibilities from their shoulders and hand them over to the logo designer. It is imperative that the company should convey the message to the logo designer explaining to them what is needed, why it is needed, and what the reason behind planning such layout or design is.

Another thing that clients ignore is that they never ask the logo designer to get the sketch of the logo design approved by them first before actually working on it.

As it would be very difficult for the logo designers to recreate a logo once it has been created, or introduce any change, so they might ask for the extra amount for putting more effort, or they will ask you to go with their choice. Both options will be going to cost the business in one way or another.

  • Possessing Less Knowledge About Logo Designing

A company must have the right knowledge about logo designing tools, and techniques so that they can instruct the designer properly.

It happens in many cases that some logo designers who try to be so clever, let the clients believe in follies and charge them with extra money for adding small features, or they try to spin the topic when their blunders come in front.

Possessing a good knowledge of logo design will give the brand an upper hand, and they will be informed about all the steps that have to be taken to create a logo.

  • Relying Too Much on Trends

Companies that choose to get a very trendy logo design make the silliest blunder they can, as after a certain time period the logo will start to look outdated when the new trends hit the market and get vogue.

It is a good decision to include trending features in the logo design, but do not rely on it. Select a design or layout that is more classy than trendy, and include a pinch of trending attributes to make it look updated, fresh, and sophisticated.

  • Not Applying the Color Psychology

One must understand that color theory is very essential when it comes to designing a logo. Color psychology is entirely based on different ways people look at the brand. Each color is divided into multiple shades, and each one of them tells a very different story than the other.

It is important for a company to select the colors for its logo design from the defined list of colors that are meant for the nature of that particular industry.

  • Ignore the Verification of the Design Being Exclusive

A logo design of any brand should be exclusive; if the idea has been used before then, it will only hurt the image of the business, leading the customers to despise the brand and send negative comments about it.

The step that many companies ignore is that they do not check if the design has been used by anyone by using the Google Image Search option, and it sometimes escorts them to design a logo similar to some other brand.

So, these are a few mistakes you could make while planning for logo design. It not only affects your brand image, but it may also cause losses for your business. If you know more such reasons that could affect your brand image, then feel free to comment below.

Author Bio:

Dinesh Lakhwani

Dinesh Lakhwani, the entrepreneurial brain behind “TechCommuters,” achieved big things in the tech world. He started the company to make smart and user-friendly tech solutions. Thanks to his sharp thinking, focus on quality and the motto of never giving up, TechCommuters became a top player in the industry. His commitment to excellence has propelled the company to a leading position in the industry.

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