Social media websites have evolved into a prevalent, popular and useful channel of communication and interaction for many people these days. Social media websites like Facebook and Instagram have billions of users worldwide, and recently these websites have become a very lucrative platform for business advertising and marketing.
The mainstream popularity of social media has created a new form of celebrities called influencers. These people have a lot of followers, and they get advertisement deals and other sponsors which allow them to make a lot of money.
Nowadays, Instagram is the most common and popular social media platform so that we will be focusing on it a lot more than other platforms for this post. Many people think that being an Instagram influencer is an effortless and easy job. I mean, what do you need to do? Just take some pictures and keep uploading them?
It may seem very easy and straightforward, but many other complications need to be addressed. Getting a massive following is not that easy, and if it were, wouldn’t everyone have millions of followers.
So, today I am going to share some super useful tips and tricks that will allow you to increase your followers, improve the engagement on your posts and take your social media page to the next level. Check them out
Create high-quality content
There are many different techniques you can use to increase your engagement, but for all of them to work, you need to have some quality content. It means you should take some time and put some effort into the images and videos you are uploading.
You should use a phone with a high-quality camera. And if you want even better results, you should buy a professional camera so that you can take the best pictures and videos possible. You should check out Cameraseals to get some of the best cameras and their accessories and check their reviews as well.
Even though a high-quality camera is essential, it alone won’t be effective unless you know how to take some epic photos. You should look at the Instagram profiles of different influences and take inspiration from professional photographers.
Quality content is one of the essential requirements for a successful Instagram profile, so make sure that your images are aesthetically pleasing and well-edited. This will increase your long-term followers, and it will allow you to get more engagement as well.
Use hashtags smartly
Another essential thing that you need to learn if you want to increase the engagement on your posts in the proper use of hashtags. Hashtags are one of the only promotional features on Instagram you have control over for free.
Instagram allows you up to 30 hashtags on a single post, which is usually enough if you know how to use them. Many people make the mistake of using generic and mainstream hashtags like #food or #love. These hashtags may have a lot of followers, but you will have to compete with a lot of other influencers for your posts to get on top.
Apart from some generic hashtags, you should also use some more specific ones, that focus on a particular demographic or group of followers. Such hashtags may have lower followings, but the engagement rate will be higher because your posts will reach the top of the feed more efficiently.
The proper use of hashtags is an essential skill that every successful and ambitious Instagram influencer needs to have.
Collaborate with other influencers
Collaborating with other influencers is another very effective way to increase the engagement on your posts. Try to work with influencers who have larger accounts and more followers than you.
Through joining forces with other influencers may be advantageous, keep in mind that you may have to pay them to plug your post or profile. So, make sure to allocate some extra funds to your marketing budget for this purpose.
If you aren’t looking for an official collaboration, you can also increase the chances of your profile being seen by commenting on the posts of other influencers and liking them. You should also help some people who have fewer followers than you. This can also get you some new followers.
Use all the means at your disposal
Social media platforms like Instagram have a lot of different ways in which you can engage your followers. Of course, uploading photos is the primary way to communicate, but you should also pay attention to the other options.
Due to the new Instagram algorithm, which optimizes the feed of users according to their preferences, the rates of engagements of photos are meagre. It is mainly a problem for new Instagram users who are trying to build their brand.
You should also upload some Instagram stories, which is a very effective way to increase your followers and improve the engagement on your page. Unlike photos, if you keep adding to your story frequently, it will stay at the beginning of the story train for a longer time, and you will be able to get higher traffic on your page.
Also, use options like IGTV and Instagram poll to increase your chances of success and add some variety to your content. If you want your Instagram account to be successful, you will need to use all the options that you have. Otherwise, you will surely get left behind.
Be more engaging
Another way to increase the traffic on your Instagram page is to increase your interaction with your followers. You should organize giveaways and other events to get the attention of your followers. You can also organize different events through your Instagram page, which is a great way to increase your popularity
You should use more interactive and engaging captions with your photos. One of the best ways is to ask questions so that you can get a lot of replies in your comments. This is important because, the more comments and likes your Instagram post has, the higher it will show on the feed of your followers.
Also, after you post a picture or a video, you should stay online for a while and reply to the comments on your post. This also increases your interaction with your followers, and it increases the chances of your post to start trending because the new Instagram algorithm favours the accounts that have more activity.
So here are some essential and easy tips that will allow you to increase the probability of your posts to start trending and going viral. I have employed these techniques, and I have seen some fantastic results. So, try them out, and I assure you that you will start to see the results instantly.
Henry Taylor is an IT expert and a researcher. He is obsessed with all the digital accessories and photography. Henry also takes a keen interest in vlogging and loves to share his photographs on Instagram. He regularly posts at Cameraseals.com.