With over a billion users, YouTube has become one of the most influential platforms to reckon on. So, if you have been planning to become a YouTuber this year or wondering how to show the world your hidden creative skills, here is what you need to learn first.
How YouTube Algorithms Work
On YouTube, nearly 400 hours of videos are uploaded within every sixty seconds. To automate the video streaming process, the platform has integrated its “search and discovery system” with advanced technology. The search algorithms work on keywords and influence 6 major places where your video appears- home page, trending stream, search results, suggested videos stream, viewer’s subscriptions and in notifications.
If you think to win the fancy Silver, Golden, and Diamond YouTube Creator’s Awards, you only have to create the channel and upload videos then you are surely on the wrong track. These super strong algorithms decide the fate of your videos. They work on keyword optimization technique, much like Google and other modern browsers. Some negative and positive correlated factors are there that define the ranking of your channel and its videos. It’s not a coincidence that the platform starts suggesting you related channels and videos the moment you begin streaming.
You need to backup your content with the most relevant keywords. As per a study, using keywords having 50 characters is more like a “sweet spot” for the channel. You have to list down some closely related keywords at least 5-7 when tagging your video or you can seek assistance from YouTube keyword suggestion tools.
Top 10 YouTube keyword research tools for 2019
None of the algorithms present in any tool can outsmart those of Google Search Console’s, so why not seek help from the master of optimization. Google Search Console is by far the best of all keyword planners for YouTube. It does not only provide the list of keywords but enables a bundle of other features. You get to sneak into the performance report of your channel to know the number of clicks made and the keywords that have influenced the outcomes.
Moreover, there is a new term the platform introduces “the Opportunity Keywords”. These are the keywords ranking in between the range of top 8-20 keywords. Not only this, with the option to boost optimization you can enhance your results on that opportunity keywords as well. To add a cherry on the top here is another amazing feature- the combining power of Google Analytics and Google Search Console. Simply combine the two platforms together and take a dive into an in-depth keyword analysis.
YouTube Autocomplete forms the easiest manner of getting searched. You can secure a prosperous position or can win over many followers by efficiently optimizing your channel. The tool has a very unique feature. It can turn your negative image into a positive one by showing many good references. For example, if your company or channel has been reputed lately with words like “scam” or “fraud”, you can alter them with words like “best” or “good” using the tool.
Moreover, if you want to look for keywords related to “3D architecture design” you simply have to enter the phrases into the search box and click enter. The tool will give you optimum suggestions to get recognized. You can even direct the suggestions to some particular platforms. Like restricting the search results to only Google and Bing. In this way, you will only get the suggestions related to these two platforms.
SECockpit does serve the basic keyword researching features like all the other keyword planner for YouTube but it also has some amazing added features. SEO professionals who want to find out real results and strategies to ground their campaigns use it. The tool works at top speed and provides a super strong search browser to find out the most appropriate suggestions.
It not only throws the unending list but divides it according to the rankings. On one hand, you can find out low competition keywords while on the other hand, you can get those, which makes a channel, rank higher in YouTube, Amazon and eBay. The platform offers some special bundles including RankTanker to guide you about the highly updated rankings of individual keywords.
Moreover, it also provides the metrics indicating the difficulty level of each keyword. Look at the picture below:
In this way, you can get the insights. Moreover, if you want to find out where your keyword stands in Google ranking, you can click on it and check out the ranking details in a blink.
Online marketing through YouTube requires appropriate use of keywords and that can be done easily using Soovle- a leading YouTube keyword generator. The best part about the tool is that it brings all of your platforms under one roof. You can customize the setting and choose the browsers and sites you have been targeting your audience from like Google, Amazon and Yahoo.
Its search tool is efficient enough to uncap the keywords that can produce potential results and were hidden from your rivals. When using Soovle you can even save keyword ideas with the “drag & drop” option feature. It offers an easy-to-use interface to users. You simply have to type the keyword and click to proceed.
You will get flooded with a list of suggestions coming from all the platforms you have entered. Moreover, under the save suggestions there are four options- Mail, Download as Excel file, Research Saved Suggestions and Notepad File. Each of these options facilitates users in downloading the keywords or researching them.
Ahrefs Keywords Explorer is yet another YouTube SEO tools. Being one of the most comprehensive tools, you will find on the internet, it is full of may charts, stats, and graphical demonstration of records. It supports more than 100 countries when grabbing the results for you. Moreover, it provides over a thousand top suggestions relevant to your query.
Apart from this, highly accurate results, appropriate metrics, advanced search facility, and updated score are some of the prominent features offered here. Apart from this, you can sneak into your SEO rankings and get a suggestion to optimize more efficiently. The SERP overview gives a deep insight into the top rankings sites.
Moreover, the platform is like a keyword explorer, you can get to know the keywords, which can accelerate your online visibility. One of the most amazing features is the meter that indicates the difficulty level of a keyword. You can find out the meter ratings ranging from 1-100. Above all, the tool will also guides you about the exact number of backlinks you will need to capture the top ranking positions.
Keyword Tool Dominator is best suited to look for long tail keywords. The tool is integrated with advanced technology that allows users to get proficient search results. You can optimize your YouTube channel and bring your videos in the top suggested list. With a minimal startup cost, the tool makes it easier to create the foundation for your channel among the highly ranked names. The tool is integrated with an individual platform search. You can click on whichever platform you want to search for and grab the best suggestions for your channel. You can come across some real search terms that can enhance your reach on YouTube.
Jaaxy is a huge platform to offer YouTube keyword research. The platform claims to have more than 500 million search terms. It facilitates affiliate marketers to grab the most productive keywords to accelerate online reach. Using Jaaxy, you can secure an unbeatable spot in a breeze. Moreover, the unique feature the platform provides is the package of related information with every keyword suggestion.
With its “Quoted Search Result” (QSR) feature, you can get to know the market stats, competition, and ranking of each keyword. You can find out how many companies have used the same keyword to optimize. With its YouTube keywords research tool, you can be discovered much more efficiently and effectively. You can target more viewers and boost your outcomes.
Jaaxy is more like a treasure full of keywords. It provides access to Affiliate Search, Alphabet Soup, and Brainstorm platforms that are available in it. Furthermore, Jaaxy could be your ultimate weapon to beat your rivals. You can grab some insightful data to know more about other channels and how you can take the lead.
KeywordTool.io is one of the finest tool that facilitates users with appropriate long tail keywords. Effective algorithms that assist users in putting their best foot forward back the platform. Moreover, the tool is reliable and fast. It is absolutely free with no premium or subscription charges. You can find the best keywords even without signing up to an account.
The best feature is to filter your searches. You can easily get away from the unwanted list of keywords. If you want to put a tap on suggestions for some particular countries or platform, you can drill down your searches in the setting option.
Among the many features it offers, the best one is the option to analyze the competition. You have to enter the link to any competitor site and the platform will bring the keyword ideas based on that the content present on that site. In this way, you get to observe the strategies and activities of your rivals.
Much like the Google Console, the famous GKP- Google Keyword Planner is one of the most important weapons in the war of marketing. The tool is by far the most important yet detailed tool to allow users to seek out the insights of the keywords. You cannot only find the best pick but can grab the most significant aspects of information related to that particular suggestion.
The platform is full of amazing options and features but the most productive one in the realm of YouTube rankings is the “Top of page bid”. Advertisers are actually being on keywords. This technique is used to build commercial intent in keywords planning. The higher the bid amount gets the better results you can get. With Google Keyword Planner, you can reach out to the most targeted group of viewers.
Moz Keyword Explorer lets you build a list of high priority keywords. Moz is regarded as the most reputable site and with its keyword planner, pitching to high-ranking spot has become much simpler. The algorithm backing the platform is considered as the smartest. It brings the most trustable and successful list of keywords on your plate.
Adding long-chain keywords on your channel, the platform makes it easier to find the best spot to gather followers on YouTube. The most significant aspects of its features are that it can fill you in with the details about the number of clicks your videos receive and the keywords contributing to the outcome.
The feature- Organic CTR gives you full exposure to crack down the leading positions. Apart from this, the facility to look into priority feature guide you whether to work on a particular keyword or not The tool is more like an expert mate guiding you throughout your campaign and instructing you about the good and bad aspects.
Getting your hands on the Keyword planner is easier than to delve deeper into finding out, which one is better as per your requirements. Marketers are battling at top speed to secure the leading positions and it’s high time for you to gear up with the most profitable and efficient resources. You must gather tools that can make your channel robust with regards to optimization. Tag most appropriate and closely related keywords in perfect density and witness wonders in no time. Above all when finalizing your tool selection, check the reviews of the tool so that you get well aware of all the loopholes.
Megan Max is a senior Digital Marketing Professional and a writer at a leading software company. She is a self-made lady, who has a Master’s degree in Business Administration. She is independent, ambitious, bold, and liberal. She is a hardworking young girl who is generous with her job and have an excellent command over Digital Marketing.