This article was written as part of the SEMrush Big Blogging Contest.
One of the most important things any website wants, needs and desires, is VISITORS. Marketing gimmicks can lead them to your site, but how does one hold their interest to read the complete landing page they have visited? How does a site further pique their attention? Additionally, how does a site make this visitor into a regular reader? Well, if you want answers to these questions, be assured, that you have come to the right place. In this blog, we shall teach you sure-fire ways with which, not only can you command your visitor’s attention but also keep them hooked right till the end. Read on to learn how you Don’t Let Go!
Best Content & Digital Marketing Hacks to Keep Visitors Glued to Your Website
1) Try Effective Writing Techniques
No one wants a long winding story. Readers today prefer to reach the happily ever after, ASAP. So, when you want to express your opinion on a proposal presented, a business brief that needs to be reviewed or even table your own presentation, remember 1 simple rule. KISS! Keep It Simple Silly! Make this your new mantra. The rule of KISS focuses on reaching a point in the quickest manner possible. No more word upon word trying to clarify and rehash the same thing again. Be on point and clear. Follow techniques of informational writing. Know your target audience and write according to that. If you write for a business portal, be precise and stick to the point. Don’t leave any chance of misinterpretation. If you write for a lifestyle portal, be informative and not use fluffy words. Precision always helps.
Furthermore, you don’t want to miss on three-stage conversion funnel: top (awareness), middle (evaluation/research), and bottom (conversion). Here, you can make full use of three stages of inbound marketing sales funnel called ToFu, MoFu & BoFu for serving up the right content for lead nurturing.
2) Use Powerful & Compelling Language
English is an easy language. But, while writing, many make the mistake of using words which they do not use in everyday speaking just to sound smarter! Keywords and focused terms help but nothing can take the place of easy to understand language. If one needs to talk about a design aspect of a product, they need to be informative and not descriptive. Explain the process behind its creation. Not how it looks!! Do this with everyday words, not those one has searched via Google. Similarly, when talking about an application, talk about its specifications, what it offers and how it is beneficial to the user. Use your language as a tool that you control. Not the other way around. Also, any type of filler information must be discarded, and the focus should be on information, not a description. (we cannot focus on this enough!)
3) Attractive Design
Now that you have your visitor, you also need to have aesthetically pleasing visuals to support your quality content. An easy on the eye design without flashing visuals help. Your color scheme should match your brand icon. Ever noticed the Facebook landing page. Simple graphics which shows the easy connectivity Facebook offers. An outline of the world with multi-users being connected together. Simple, clear and effective.
4) Seamless Reading Experience
Don’t waste time. This adage applies to content creation too. Your content should be like a story. It should have a start, a middle and an end. Not an ongoing saga that seems like a rambling. Your unique style & tone helps a blog. For a software blog, talk about its history, the software itself and the team’s future action plan for the software. Talk about how they plan of improving their software or ways a user can have access to them. This seamless flow of information helps a visitor has complete knowledge of software from all perspectives. Simply structure your content for skimming & scanning so that your visitor can at least get the gist of the content while they scroll down. Here too, the principles of KISS must be enforced. Just adjust your personal style according to your target audience and you are golden!
5) Effective CTA Placement
Buy Now! Subscribe! Follow! These key call to action words need to be placed at a strategic place or interval. If you flood your page with CTA buttons, then you shall turn off potential future visitors. If you place them right in the beginning, then you risk them walking ways from your page without even going through your page. Lastly, if you place CTA options right at the end, there is a very good chance that your visitor may read your whole blog and then close the tabs. The frustrating predicament isn’t it? So how does one determine the most effective CTA placement?
One can simply use pop-ups! At a delay of 30 or so seconds. This way, one is assured that the visitor is already engaged in the blog and would still be interested in reaching its end. With an easy to close option, this pop up can have a small poll in it which linked to a detailed subscription page. This way the visitor makes an informed choice.
6) Use Right Tools to Make Lasting Impression
While there is a number of tools available to help you with your content marketing efforts. Using these best content management tools, you can easily attract more readers for your content in an organic way. These tools may help you do effective keyword research, help you understand readability score, help you with grammar part, reach new readers, and more. These tools include apps & software from SEMrush, Buzzsumo, Zapier, Hootsuite, MailChimp, HubSpot, and more. If you are using these tools, then it’s perfect else it’s time to find the best ones for you.
7) Understand User Intent: Don’t Write Just for Search Engines
SEO is the most effective way of getting an edge in the world of digital marketing. But, is that what the user wants? Instead of catering to the keyword heavy blogs, visitors will prefer to read blogs that help. For example. If they have a problem with their cellular device. They will search for the problem, not the top 10 ways of updating their cellular phones. Write problem specific blogs. This will help in your rankings without depending on SEO tips and tricks. After all, every problem has a solution. Give the solution, not the alternatives to the same problem!
8) Try Effective Content Marketing Tactics
While effective content marketing tactics start with effective content calendar, generating content on regular basis will also help. Here, your readers should know the topics you cover on regular basis and what is your content style. It is a time-consuming process but it will help you attract more readers in a long time. Re-purposing content is another effective content marketing tactics that will help new readers for different styles of content.
For example, if you have a piece of content that is ranking on page one on Google and attracting a lot of readers, then you can try creating Infographic, video or podcast out of it. Here, you can add some additional information and value to this new content type. You can also try another content marketing strategy, where you can try to leverage the Hedgehog Content Model. It simply requires small steps in the beginning to leverage and attain long time goals.
9) Include Media
The great thing about media portals is that one can present and further market their content in multiple ways. A blog detailing an application use, can have a supporting YouTube address video in the end. This video can have the same content of the blog but in visual step by step action. This helps generate traffic, while all one did was present the same wine in new bottle. This can work the other way around too.
An Infographic blog which have data specific information is a sure-fire way of grabbing your visitor’s attention. We have data to support the fact that many visitors prefer hearing a Podcast as they can do this while on their daily commute. This saves them a lot of time. So why not use these time-tested options of presenting your content. After all, having media options like images, videos, Infographics, podcast and more supporting your content can only help.
10) Do In-depth Research & Interlink with Authority Resources
Data! Data is everything. There was a time when we held consensus and polls to know public opinion. Now, data analysis is comparatively easy today with lots of apps & software that are available for data analysis. But, one needs to know how to use this data. Simply throwing statistics is not enough. It needs to be streamlined and used in a context-specific fashion. If one talks about the best mobile device to buy in $500 range, it is important to display the data supporting your reasoning. Display the difference between the many competitors and specify what makes number 1 the best.
For this, if one needs to display SEO results or competitor blog comment section, there is no harm in it. In digital marketing, it is a very important step to be known as a site that has data to support their claims. This helps you as a brand to build a reputation. Furthermore, you should always link authority sites from where you did your research or you have collected data.
In an effective content & digital marketing strategy, there are only a handful of things one needs to keep in mind to hold on to your visitor. With the help of easy to understand language, easy on the eye visuals and most importantly, content specific information you can be sure your visitor shall be hooked. If these 3 golden rules are diligently followed, the world shall be your oyster. Read, research and analyze your visitor’s needs and cater according to it. After that, there shall never be an issue of letting your visitors going away.