We’re living in the age of information. As we know, pretty much everything is being either connected to or operated through the internet. Everyone is thriving to get a digital footprint. Especially, businesses strive hard to achieve a decent level of online presence to stay ahead of their competition. Likewise, the affiliates who collaborate with these businesses are also doing the same. To be good at digital marketing, you can take any route you would like. But, while doing so, make sure that your path is practical and effective. One of such digital advertising methods is Pop-Under Ads. If you’re completely new to this type of marketing and wondering what are pop-under ads, continue reading this article to know pretty much everything about it.
What are Pop-Under Ads?
A pop-under ad is simply a form of advertisement where the ad opens in a new window beneath the current browser window that you’re browsing. Even though this form of advertising had been around the block for quite some time, they’re getting attention only in the recent few years due to mass application by webmasters, brands, affiliates, and many other such people.
Recently, many marketing industry experts claim that pop-under advertising is one of the most influential and efficient types of marketing we’ve got now. The latest trend sees many people showing interest in using this type of marketing to enhance their promotional strategy and stay ahead of their likely competitors. As a digital marketer, one should follow the reigning hottest trends and learn whatever new technique that’s working.
Top 4 benefits of Pop-Under Ads
If you’re considering using an advertising method, you should first educate yourself about the benefits of it before proceeding. So, here’s a look at the 4 best benefits that you can get by using Pop-Under advertisements:
- Long-lasting Image: One of the most important aspects of marketing and advertising is the quality of impression an ad can create. If you’re running an ad campaign and fail to create a good impression, you may simply end up with a failed campaign with no traffic or sales. Such ad management can lead to a disastrous end for your marketing business. But, Pop-Under advertising is completely different here, as these ads open in a browser window under the actual window through which the user is surfing the internet. So, the ad windows will be the last thing the user will see before ending the session. This phenomenon leads to an impactful image in the user’s mind.
- Cost-effective Advertising: When it comes to running a business online, the owner should make sure that the costs are cut whenever possible. Especially, when considering marketing aspect of your business, you need to ensure that the costs don’t go too high, since it would affect the ROI. Pop Under promotion is a proven cost-effective technique. As these ads are not directly displayed on the publishers’ website, the cost is comparatively low.
- Easy to Set up: This type of advertising format is incredibly easy to configure and run. Even beginners can run these ad campaigns without any hassles, which is why it has rapidly become one of the widely-used marketing techniques. When we talk about setting up an ad campaign, one of the most important things you should consider is tracking. For an ad campaign to run properly, you need to make sure that tracking is implemented the right way. A combination of Pop-Under ads and a great tracking platform like AdsBridge promises to be a gold mine.
- Flexible Advertising: Even though there are tons of marketing and advertising techniques, only a few work effectively. There are many factors contributing to this phenomenon. One of such aspects is the level of flexibility a technique offers. The reason for this is, to reach targeted audience through your ad, you need to make several changes according to the statistical data of an ad performance. If the advertising method you’re using doesn’t offer this flexibility, you’re in trouble. But, here with the Pop Under ads, you get the freedom of flexible campaigns, which can be customized according to your preferences.
As a digital marketer or an online business owner, you need to be updated with all the latest marketing trends. You should make sure that you’re aware of what’s working and what’s not. With such knowledge, you can operate successful ad campaigns which can bring you tons of traffic, leads, and sales. By now, you must have learned about what are pop-under ads and how you can benefit from them. Now, it’s time to start an ad campaign and reach your target audience.